• Project Management

• Editorial and Technical Writing

• Event Execution

Leslie H. Smith

Advertising Sales/Marketing & Communications

**** ******* ***** ***********, ** 32312 850-***-**** ac4uoe@r.postjobfree.com

• Branding and Marketing

• Event Management

• Creative Collaborations

• Social Media Management

Professional Experience

TALLAHASSEE DEMOCRAT/ USA TODAY Network

Advertising Sales Manager/Marketing and Events Manager/Communications (2012 – Present)

• Manage a staff of 4 with a combined $1.5 million in annual revenue.

• Provide coaching and feedback for sales staff to support talent development ensure they meet goals and achieve departmental budget

• Establish promotional and sales efforts for growing advertising revenues and increasing market share while identifying regional competitive threats and create promotional packages to overcome objections

• Develop data driven sales strategies

• Lead, develop and implement marketing, business development and brand strategy for the market.

• Utilize CRM data, Neilson Scarborough data and market intelligence to develop marketing and sales strategies

• Cultivate relationships with local business owners and community leaders to educate them on digital and marketing capabilities

• Serve as administrator on B2C and B2C websites and social media platforms

• Represent the Tallahassee Democrat and tallahassee.com at all community events

• Prepare and manage revenue and expense budgets to achieve targets

• Frequent editorial contributor to the Tallahassee Democrat and tallahassee.com including Branded Content and Native Advertising

• Implement and execute up to 10 community wide events each year hosting between 15 and 400 people per event

ENVISION CREDIT UNION

Assistant Vice President, Marketing (2000-2011)

• Responsible for growing membership, loan and deposit volume through marketing promotions, communications to members and public relations with the community. Education

• Angelo State University, San Angelo, Texas - M.Ed., School Administration - August 1995

• Florida International University, Miami, Florida - B.S., Elementary Education - December 1992 Awards and

Volunteerism

• Leadership

Tallahassee, Class 24

• KCCI, Class 3

• Tallahassee Sports

Council, Board Member

• Habitat for Humanity,

Board Member

• Best and Brightest,

Committee Member

• Goodwood Museum

and Gardens,

Volunteer

• Village Square,

Volunteer

• 25 Women You Need

to Know recipient

• Youth Leadership

Tallahassee, Program

Day Chair

• Foundation for Leon

County Schools, Past

Chair

• Tallahassee Chapter of

Credit Unions, Past

Chair

• Parkinson’s Outreach

Association, Past

Executive Committee

Member

• Team Mom, Baseball

Seeking a position where I can utilize my 15+ years of marketing, sales and communications experience to help lead an organization through a new and ever changing landscape. Knowledge of digital, content and email marketing, event execution and planning, donor development, volunteerism and paid and earned media will be assets. Added, excellent organizational skills, with expertise handling multiple projects efficiently on deadline and through to completion. Strong written, verbal and interpersonal skills.

• Goal Setting and Follow thru

• Adobe and Microsoft Proficient

• Large and Small Group Training

Skills & Expertise

Contact this candidate