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Digital Marketing & Technology Professional

Location:
Baltimore, MD
Posted:
March 16, 2018

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Resume:

DAN COCHRAN WWW.GET-TO-KNOW-DAN.COM

US ARMY VETERAN 82ND AIRBORNE

ACQUIRING PROFITABLE CUSTOMERS, CLIENTS OR PATIENTS FOR YOUR BUSINESS LEVERAGING SEARCH ENGINES LIKE GOOGLE, WEBSITES, EMAIL, SOCIAL MEDIA, PUBLIC RELATIONS AND DIGITAL TECHNOLOGY TO NAME A FEW.. DEVELOPED THE ONLY PROGRAM IN THE COUNTRY THAT PROVIDES THE ABOVE SERVICES FREE TO QUALIFIED BUSINESSES ac4tzz@r.postjobfree.com

G oogle Search dan cochran digital marketing

https://www.linkedin.com/in/danielcochran/

https://www.facebook.com/dancochran.digitalmarketing Author: Marketing Secrets for Business Owners & The Secret Playbook Series DIGITAL MARKETING & TECHNOLOGY PROFESSIONAL

CERTIFIED WITH OVER 20 YEARS EXPERIENCE PROVIDES “YOU” PEACE OF MIND MAKING DIFFICULT DECISIONS

Certified - Customer Acquisition Specialist Certified - Marketing Automation

Certified - Data & Analytics Certified - Optimization & Testing

Certified - Email Marketing Certified - Copywriting

Certified - Ecommerce Specialist Certified - Facebook for Business Specialist

Certified - Adwords Specialist Certified - SEO Marketing

Authorized Digital Creative Consultant and Developer Professional Licenses

Authorized Mobile Apps Platform Consultant and Developer Cloud & Technology Expert

CyberSecurity & Ethical Hacking Defense Certified - Business Analyst Sold and supported Technology and Digital Marketing products or services resulting in over $ 40M of new revenue. In addition, saved over $ 5M in lost Revenue due to attribution recovery. Acquired a unique skill set based on advancing through the “ranks” as an i nstaller to engineer to analyst to c onsultant to p re-sales to s ales to business development and finally o wnership in the Technology and Digital Marketing agency/mso/msp space while still being involved in the entire business acquisition, support and delivery process.

The following are the “w hat and how” used to measure progress using P artial Data Analytics & Optimization Sheet when developing campaigns: Actuals based on 100+ verticals provided at www.dan-is-marketing.com. The D igital Marketing Software, valued at over $50,000, I own and leveraged on many profitable projects/campaigns not shown.

What & How

● Strategy, Research, Design, Implementation, Analytics & Automation

● Digital Marketing Agency Software, Planning, Documentation, Tools & Techniques

● Return on Investment, Lifetime Value Responsibility, Financial models, Budgets and Reporting

● Competition Analysis, Market Analysis & Persona/Avatar Creation

● Goals - Awareness, Branding, Segments, Reputation & Social Listening

● Campaigns, Funnels, Testing, Nesting, Engagement, Curating and Processes

● Website, Copy, Content, Creative, Channels, Syndication, Outreach, PR

● 3D/Animation/Kinetic/Text-to-Speech/Green Screen

● Audiences, Acquisitions, Retargeting, Segmentation, Conversions, Trends & Forecasts

● Real Time Opportunities & Issues... NewsJacking, Virality or Broken Campaigns

● Optimization and deeper monetization through insight and data analysis

● Create Reputation Management & Digital Assets

● Google organic search “SEO & Local”, Paid and Analytics

● Facebook Marketing and Advertising including pages, group creation and support

● Technology, Security & Mobile app development

AM I MISSING SOMETHING? WITH 20+ YEARS EXPERIENCE. 10+ CERTIFICATIONS IN DIGITAL MARKETING AND THE MANY CERTIFICATIONS AND SPECIALIZED TRAINING I HAVE RECEIVED OVER THE YEARS IN TECHNOLOGY... AND MULTIPLE PROFESSIONAL LICENSES ISSUED. DON'T YOU THINK I COULD LEARN JUST ABOUT ANYTHING AND CREATE SUBSTANTIAL VALUE FOR YOUR COMPANY? YOU WILL NEVER KNOW IF YOU DON'T TALK TO ME D ac4tzz@r.postjobfree.com 443-***-**** DAN COCHRAN WWW.GET-TO-KNOW-DAN.COM

DIGITAL MARKETING & TECHNOLOGY PROFESSIONAL

ac4tzz@r.postjobfree.com

Experience Summary

Digital Marketing

3-7 years experience - Seasoned knowledge, skills, abilities and understanding with mid-level to advanced experience

● Hands-on with responsibility for results in all aspects of the Digital Marketing deliverables

● Partial Data Analytics & Optimization Sheet - Dashboard, snapshot, created to manage campaigns, assets and growth

● www.dan-is-marketing.com - Campaings created and leveraged for profitable ROI/LTV. Many we splintered and used on multiple ad platforms and turned into successful landing page copy.

● Acquire, Segment, Conversion, Attribution, Offline, Campaigns, Funnels...

● Digital platforms including search, website, mobile and social

● Automation and CRM platforms HubSpot & Salesforce

● Ad and Management platforms

● Data, Analytics & Reporting

● Competition and product/services demand/absorption research

● I own and leverage over $50,000 in digital marketing software - Video/Animation/Creative/Content/Copy/Traffic...

● I invest on average $5,000 a year in Education, Hands on training, tools and software Management & Sales

15+ years experience - Seasoned knowledge, skills, abilities, understanding and experience

● Business Analyst - process, technology, financials and communications

● Merger & Acquisition transition team member

● Business and customer growth stability committee member

● Won-back over $5M in lost business and stopped $2M in lost revenue due to attrition

● Managed all areas of responsibility for staff, vendors, training, presentations and reporting

● Customer relationship engagement and management

● Business/Customer Solutions Architect for products, services and support

● Inside & Outside sales - products, services and support

● Distribution account management and liaison - Ingram Micro, Tech Data, Synnex and D & H

● Developed sales/marketing message and collateral used to acquire new customers Technology & Cloud

20+ years experience - Extremely seasoned knowledge, skills, abilities, understanding and experience

● Certified in many areas of technology over the years.

● Solution Design, Implementation, Integration, Support, Reporting and Communications

● Complete responsibility for data center buildout, ramp up and turnover

● Analysis & Troubleshooting, Root Cause Analysis, Hardware, Networking,Wireless, Security, Forensics, Telephone Systems, Call Centers, Software & Operating Systems

● Complete responsibility to design and implement on multiple training and call centers

● Hosting Platforms leveraging Page builders, HTML, CSS, SQL, JAVA...

● Sample of vendor products/services sold, implemented, trained and supported Rolm/IBM/Siemens PBX & ACD, DS1/DS2/DS3/Optical, Novell, Aspect Call Center, Cisco Networking, Microsoft, Nortel KSU & PBX, F5, Network General, Nortel ACD, Adtran, Fatpipe Rockwell Call Center, 3Com, Juniper, Riverbed, IP Storage, Packeteer, RadWare, RSA AT&T Systems, Cisco VOIP, Checkpoint, Fortinet, Citrix, VMWare,, Systemax/Molex/Superior, APC, Polycom, Packet8 Cloud, Salesforce, HubSpot, RingCentral Cloud AM I MISSING SOMETHING? WITH 20+ YEARS EXPERIENCE. 10+ CERTIFICATIONS IN DIGITAL MARKETING AND THE MANY CERTIFICATIONS AND SPECIALIZED TRAINING I HAVE RECEIVED OVER THE YEARS IN TECHNOLOGY... AND MULTIPLE PROFESSIONAL LICENSES ISSUED. DON'T YOU THINK I COULD LEARN JUST ABOUT ANYTHING AND CREATE SUBSTANTIAL VALUE FOR YOUR COMPANY? YOU WILL NEVER KNOW IF YOU DON'T TALK TO ME D ac4tzz@r.postjobfree.com 443-***-**** DAN COCHRAN WWW.GET-TO-KNOW-DAN.COM

DIGITAL MARKETING & TECHNOLOGY PROFESSIONAL

ac4tzz@r.postjobfree.com

Employment Summary

● Help My Biz Now - Digital Marketer & Technologist- 2015 - Present Reference Experience below

● WASAHAD Marketing Agency and Technology - Consultant 2013-2015 Reference Experience below

● WASAHAD Marketing Agency and Technology - Partner 2013-2014

Built all aspects of the Agency and MSO

■ Processes, Contracts, Products & Services

Raised capital to start Agency & MSO

● Retail Partners, Inc. - Marketing and Technology 2008 - 2013

Developed and Delivered the “Cheaper by the Dollar”

Retail Storefronts and Internet business

● Docutech Technology - Director of Engineering and Presales 2003-2006

Sold directly to all levels of management

Pre-Sales support for sales staff

Technical & Sales support with distributors and manufacturers

Responsible for customer requirements and delivery

...

● Information Technology Companies - Technology & Marketing 1989-2008

All aspects of Voice/Data/Video & Infrastructure

● General Electric Capital - Enterprise Architect and Engineer 1998-2000

All aspects of Voice/Data/Video & Infrastructure

● Legg Mason - Enterprise Network and Telecom Engineer 1996-1998

All aspects of Voice/Data/Video & Infrastructure

● T. Rowe Price - Sr. Network and Telecom Engineer 1992-1995

All aspects of Voice/Data/Video & Infrastructure

● Times Mirror Publishing - The Baltimore Sun 1989-1992

IT Manager, Sr. Network and Telecom Engineer

All aspects of Voice/Data/Video & Infrastructure

● Martin Marietta - Sr. Network and Telecom Engineer 1987-1989

All aspects of Voice/Data/Video & Infrastructure

● US Army 82nd Airborne - Sr. Network and Telecom Engineer 1983-1987

All aspects of Voice/Data/Video & Infrastructure AM I MISSING SOMETHING? WITH 20+ YEARS EXPERIENCE. 10+ CERTIFICATIONS IN DIGITAL MARKETING AND THE MANY CERTIFICATIONS AND SPECIALIZED TRAINING I HAVE RECEIVED OVER THE YEARS IN TECHNOLOGY... AND MULTIPLE PROFESSIONAL LICENSES ISSUED. DON'T YOU THINK I COULD LEARN JUST ABOUT ANYTHING AND CREATE SUBSTANTIAL VALUE FOR YOUR COMPANY? YOU WILL NEVER KNOW IF YOU DON'T TALK TO ME D ac4tzz@r.postjobfree.com 443-***-****



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