Joseph P. Magnano
REGIONAL SALES MANAGER / BUSINESS DEVELOPMENT
Professional Beauty Products / Chocolates & Confections / Grocery, Mass, Warehouse
Results-oriented Sales Executive focused on maximizing sales by systematically managing major accounts and sales teams. Committed to ideals of consistency and dedication in order build the most successful sales organization and business partnerships. Exceptional interpersonal, time management and negotiation skills.
Core Professional Strengths
•Developing a successful approach to the marketplace.
•Recruiting and building a cohesive sales team, including performance management.
•Developing professional sales people through mentoring, motivation and coaching.
•Creating, communicating and implementing a sales team vision.
•Launching new brands and revitalizing stagnant brands.
•Focused sales and marketing strategies.
•Building and maintaining major accounts.
National Sales Manager, Sparks Hair Color Woodland Hills, CA 2013 - 2018
Developed and launched start-up consumer brand from inception. Managed rep group of 30 independent reps and opened 200 distributor accounts. Created go-to-market program that opened over 2,000 new doors in first 6 months.
Major accounts included ULTA, AMAZON, WALMART, SALLY, HOT TOPIC, JINNY CORP.
•100% sales increase second year.
•International sales to 5 countries in Asia and the Middle East.
GLIMMER BODY ARTS
National Director of Sales 2012 - 2013 Torrance, CA
Launched professional division for company manufacturing glitter tattoos.
•Opened 7 salon distributors during first two months, resulting in $200,000 in sales.
•Created trade promotional programs, forecasting and sales budgets.
TRILOGIX HAIR CARE
Director of Sales and Marketing 2011 - 2012 Los Angeles, CA
Established strategic plans for start-up brand of products for fine and thinning hair.
•Developed all sales and marketing initiatives, pricing strategy, introductory packages, promotions and educational programs.
•Created training program to educate salon distributor Sales Representatives.
Regional Sales Manager Los Angeles, Ca 2010 - 2011
Managed 15 salon distributor Sales Representatives selling brands included Keratin Complex, Keune, L’Anza and Moroccanoil.
•34% sales increase first year through mentoring and focus on education.
•32% sales increase second year.
Regional Sales Manager, Nioxin 2007 - 2009 Los Angeles, CA
Managed 5 salon distributors for manufacturer of products focused on fine and thinning hair.
•Re-invigorated sales that had been flat for five years.
•150% sales increase second year.
•Rolled-out salon distributor store business into 6 additional states, including staff training.
•Expanded salon and store education by recruited 11 part-time educators.
•Launched new salon distributors in Hawaii and Alaska.
Director of Sales 2005 - 2007 Los Angeles, CA
Managed the flagship $20 million Matrix division, 2 Sales Managers and 37 Sales Representatives. Responsible for driving new account development programs, creating and launching new product initiatives, and establishing sales goals and objectives.
•25% sales increase first year through team-building and motivation.
•#1 sales volume Matrix Distributor in US during second year.
•Added 8 additional sales territories to existing 16.
Southern California Field Sales Manager 2002 - 2005 Los Angeles, CA
Responsibilities included hiring, training and managing 24 direct reports. I was responsible for planning monthly sales meetings, performance evaluations and sales goals.
•100% sales increase second year.
•25% sales increase third year.
•Added 15 additional sales territories to existing 9.
Sales Representative 1994 - 2002 San Francisco, CA
•Top 5% ranking of 300 Sales Representatives in company.
BROWN & HALEY ALMOND ROCA
Regional Sales Manager 1990 - 1992 San Francisco, CA
Managed 10 direct reports and 3 brokers for manufacturer of chocolates and confections. Accounts included SAFEWAY, ALBERTSONS, VONS, RALPHS, STATER BROS., SAVEMART, BASHAS, RITEAID, RALEYS, CVS, WALGREENS, WALMART, COSTCO.
•20% sales increase second year.
•Expanded placement through seasonal programs including Easter Basket business.
Key Account Manager 1986 - 1990 San Francisco, CA
Managed LONGS, SAFEWAY, LUCKY, SAVEMART, WALGREENS, WALMART and 1 broker
•100% sales increase second year. Achieved sales goal in less than 5 months.
•Developed Gift with Purchase program for major department store chain.
•Created pallet programs for warehouse clubs.
Sales Representative 1985 - 1986 Los Angeles, CA
Bachelor of Sciences Degree, University of Oregon, Eugene, OR
•Nioxin Salesperson of the Year, 2008
•L’Oreal Salesperson of the Year, 1995 - 2000. Awarded by CosmoProf Beauty
•Brown & Haley Salesperson of the Year, 1988.