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Manager Management

DL, India
March 15, 2018

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Prasenjit Dasgupta

Mobile: +91-981******* ~ E-Mail:

Targeting on assignments/employment of Market Research, MIS & Strategic Planning with a growth driven organization


A professional with over 26 years & 2 months + of rich experience in the Market Research & MIS domain.

Comprehensive experience in developing procedures, methodologies as well as designing research and MIS policies, involving extensive planning & implementation of effective control measures for related management information, contracts, MIS reports, market reviews, SWOT analysis, commercial and social market statistics.

Actively involved in:

oProviding advisory services to organisation and furnishing trends, opinions and carrying out various reviews as per demand and priority with due diligence; conducting research on various matters involving diverse market provisions .

oDrafting, designing and presentation of reports in line with management requirements.

oHandling various productivity monitoring responsibilities and designing plans for future enhancements.

Adept in evolving business practices, ability to understand organisation’s needs and business objectives

Handling management requirements by closely working with external consultants / briefing Sr. Researchers for various projects that they were conducting for the organisation.

A good communicator with effective negotiation skills and ability to relate to people across, all hierarchical levels in organizations and motivate them towards the achievement of organisational objectives.


- Strategic Planning & Consulting - Market Research - MIS Market & Accounts - Commercial & Corporate Data Analysis - SWOT Analysis - Monitor & Coordination

- Competitor (Brand/Health) Study - Demand Estimation Study - Social Research


All India Management Association

NOIDA Management Association

Mahamana Malviya Mission


Since August 1998 with Sahara India Groups Media Conglomerate, presently as Head & Senior Manager Research & MIS, at NOIDA.

Apr’1993 – Jul 1998 with Sahara India Corporate group, in the Chairman & Managing Director’s secretariat as Deputy Manager - MIS, at Lucknow & New Delhi.

Jan’1992-Mar’1993 with MODE Market Research, as Market Research Executive, at New Delhi

Jan’ 1990–Dec’1991 with Kabelmetal (a German Engineering Firm) as Marketing Executiver at New Delhi

Aug.’ 1989–Dec’1989 with Technofab Engineering Ltd., as Junior Executiver – Projects. at New Delhi

Functional Skills:

Strategic Planning, Market Research, MIS and Business Advisory Role

Expertise in handling both qualitative & quantitative projects including customer base & accounts related Research & MIS projects involving designing, compilation, analysis and final review.

Independently handled several Market Research Projects and handled key clients like Nestle, A & M, GPI, Delhi Flour Mills, WIL, Bank of America, BHEL, UNESCO and many others.

An efficient communicator combining sound coordination, interpersonal liaisioning & negotiation skills with analytical & decision making ability to enhance organizational performance.

Facilitating various projects, advising on Marketing initiatives and options, providing strategic advisory to management on key issues.

Conducting Research on standing issues / future prospective.

Notable credits:

As Senior manager & Manager in Sahara Media :

Successfully coordinated between 2 language multiple edition print publication and the Electronic News section, ensuring effective good common news pool.

Instrumental in handling distribution, placement, viewers’ opinion poll for a total of 186 Cities for the TV sections All India Market Survey and completing within assigned time & budget parameters.

Handling added responsibility to head the Social Responsibility section, covering the employees wage rationalization, transfer problems and other related problems.

Designed the annual, monthly, weekly & daily report presentation & compilation styles & format, also editing them as per management requirements.

Involved in successful Pre-selection sample survey for 182 pilot episodes prior to channel launch within 3 weeks.

Pivotal in making the Sahara National News Channel attain the Top slot for 2 consecutive weeks in the general election (2000-2001) with special program selection (Voter preview).

Effectively restructured the introductory profile with graphics for the marketing and accounts section, ensuring cost control.

As Deputy Manager in Sahara Corporate Group

Effecticely designed brief (1 to 2 pages), compiled periodic report for each business division separately to assess the divisions productivity & development.

Successfully handled Research report to determine causes for low PLF on Kolkata - Delhi Route and suggested feasible solution, ensuring growth in PLF.for the Airlines Division

Pivotal in introducing the opinion polling section in the English Monthly Magazine.

Instrumental in implementing the micro study of the groups Para-Banking section in 1996 and recovered over 90% money from few fraudelent employees of a specific branch.

As Research Executive with MODE Market Research

Effectively handled a qualitative detailed project for an NRI Client and completed the same in less time and costing than contracted, thus pivotal in securing another quantitative project from the same client of much higher value.

Instrumental in executing & completing the assigned target within 2 months as against 1st 6 months of joining the service.

Instrumental in providing various back-up and market data to the branches of Bangalore and Chennai for their Engineering Market Research projects, to pro catalyse their ideal completation.


Executive Course in Market Research, National Inst. of Business Mgmt (NIBM) (2006) First Class

Diploma in Business Management, Management Studies Promotional Inst. (MSPI) (1998) First Class

PG Diploma in Marketing & Sales Management, YMCA Management Institute (1993) Second Class

Computer Course in Business Application, Computer Centre, Banaras Hindu University (1989) A+ Gradation

B.Stats. Hons (Statistics, Economics & Mathematics), Banaras Hindu University (1988) First Class


Undergone several Trainings from various professional bodies like, AIMA, NMA, MRSI, CII, etc.

Attended various Seminars & Conferences on Media, Market Research, MIS, etc. conducted by MRSI, CII, PHDCCI, Media Research Group, DSMS, AIMA, NMA etc. Few recent trainings :

Market Research Fundamentals for Indian Rural Market, MRSI

Modern Day Network & Software Packages to ease Market Research Procedure, AIMA

Psychological variation amongst India's Consumers, AIMA

Sustainability Reporting : GRI G3 Guidelines, CII


Holds the credit of representing:

oBanaras Hindu University, Lawn Tennis Team, Captained also for a year in North Zone Inter University Tournaments.

oIn School, participated in Inter School District level Athletics, Football & Hockey Tournaments

Had won Essay Competition, conducted by Living Media Publications, 1986

Had won Poster Competition, held by AISF 1988’.


Date of Birth 16th July 1968 Languages Known English, Hindi and Bengali

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