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Program Manager

San Jose, CA
March 16, 2018

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ROBERTO ARAUJO 408-***-**** LinkedIn 1521 Ford Ave San Jose, CA. 95110


Results driven with broad and diverse scope of experience as a Program Manager, Marketing Advisor, Communities and Social Media Strategist. A team leader who thrives in dynamic and cross-functional environments. Adaptable and detail oriented with a track record of achievements.


Project Management Strategic Planning Software Development Audience Acquisition and Retention Communications Management Social Media Enablement Scrum Master Localization SEO Digital Marketing Copy Editing Coaching/Training Web and Mobile QA Online Event Management Customer Advocacy


Dell EMC San Jose, CA

Program Manager - Scrum Master Apr. 2017 – Feb. 2018

Led programs, projects and initiatives in support of the development and adoption of mobile apps.

Released the Dell Help a Customer Mobile app, which enables the 140,000 global Dell Technologies workforce to “Help a Customer” anytime, anywhere. Michael Dell praised the app as “excellent”

Successfully completed the release of the Tricorder Sales Mobile app which created opportunity to generate millions in new revenue stream

Championed two mobile programs – Early Adopter, Customer Reference – to improve in-house developed app quality and adoption

Launched a video demo and marketing production initiative, allowing the team to provide a new service offering that generates thousands of extra earnings

Program Manager, Social Support and Communities Jan. 2013 – Apr. 2017

Conceptualized and managed Customer Support programs to boost self-help, peer support, product discovery and education via social channels.

Led the development of over 100 “Ask the Expert” events per year which brought millions of page views and thousands of regular visitors and new subscribers to the Dell EMC Support Community

Managed the 4th largest social network property of the company and responded to over 6,800 support related inquiries saving the company over 2 million in deflected support cases

Championed the strategy and execution of the Spanish Support Forum that received hundreds of inquiries from over 15,000 customers in 20 Spanish speaking countries globally

Enabled the discovery of over 1,500 customer generated High Value Content – all discoverable via search engines in multiple languages

Cisco Systems San Jose, CA

Project Manager Apr. 2012 – Nov. 2012

Managed Cisco’s daily activities on YouTube, LinkedIn and SlideShare. Assisted internal teams with Marketing Solutions and Social Marketing Tactics.

Managed global YouTube channel consolidation project that brought daily subscriber average rate from 22 to 70, increased video views by 54% and average time spent on channel from 49 to 115 seconds

Pioneered a targeted CTA YouTube video approach that placed Cisco’s corporate YouTube as the top referring site for in Google

Burson-Marsteller San Francisco, CA

Client Staff Assistant Aug. 2011 – Apr. 2012

Supported client, HP Software, staying abreast of media happenings in Cloud Computing market while seeking opportunities to pitch stories to reporters and speaking opportunities on major tech events.

Secured 3 stories on behalf of client in GigaOm and 2 in TechCrunch

Arranged speaking opportunities at IEEE and TechCrunch Disrupt 2012

LMGPR Sunnyvale, CA

New Media Associate - Client Executive Aug. 2010 – Aug. 2011

Involved in traditional PR activities on behalf of consumer and B2B clients while providing advice and research in relation to New Media practices.

Nominated client, HipChat, to win the Gartner Award in 2011

Secured client, FireEye, a live interview with Bloomberg, which received syndication from the Washington Post, NYT and other publications

Stablished a new strategic method for media relations and pitching via Twitter resulting in at least 12 of successful media placements and hundreds of new media professional contacts added to our client’s rolodex


Ariba Inc - Social Media/Marketing Intern Jan. 2010 – Aug. 2010

Silicon Valley Tweet-Up - Promotions Coordinator Jan. 2010 – Mar. 2013

Storefront Political Media - New Media Intern May 2009 – Sept. 2009

Shelter Network - PR Coordinator Intern May 2008 – Sept. 2008

Entravision Communications - Promotions Assistant Feb. 2007 – Dec. 2007

Increased Google searched ranking as well as traffic, by 30%, to two of Ariba’s blogs (Supply Exchange and Ariba Exchange) in three months

As a proof of concept – pioneered Ariba’s Social Listening deck which picked up customer sentiment, keyword alerts, and verbatim feedback

Conceptualized and produced video advertisements, product demos and testimonials generating thousands of views when published

Crafted over 250 campaign related tweets during the Gavin Newsom for CA fund raiser drive which raised $1,000,000,000 via Twitter alone

Pitched several public figures for events, including Martin Sheen who became the keynote speaker of Shelter Network’s major fund raiser


Jira Omniture Jive Tableau Radian6 WordPress Sprinklr Final-Cut Pro Photoshop InDesign Simply Measured Google AdWords MS Office Suite Salesforce Twitter ads HTML Hootsuite Share Point Change Point


EMC Bronze Award – Ask the Expert Program Efforts 2016

EMC Silver Award – Ask the Expert Innovativeness 2015

EMC Bronze Award – Social Media Excellence 2015

EMC Cause for Applause – Ask the Expert 2015

EMC Cause for Applause – Global Services Ask the Expert 2014


San Jose State University Jan. 2006 – May 2010

B.S., Public Relations (Focus – Marketing)


English, Spanish, Portuguese.

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