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Marketing Manager

Baltimore, MD
March 16, 2018

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Summary of Experience

• Execute all creative and marketing materials through use of design elements in print collateral, web media, and brand management advertising

• Managing multi-channel marketing campaigns and communications

• Adhere to and uphold company brand standards

• Manage and schedule projects autonomously from start to finish in coordination with staff

• Communicate and collaborate with clients, vendors, freelancers and staff in a team functioning environment Professional Experience

Genesis Rehab Services

Marketing Specialist/Designer, Baltimore, MD August 2016 – present Create brand awareness by developing marketing and educational materials for Vitality to You (V2U), a new brand of Genesis Rehab Services (GRS). Collaborate with the leadership team and staff to assure creative deliverables uphold the branding standards of V2U through the proper use of editorial, photography, art, and typography. Coordinate with directors, other communication department heads, freelance artists, writers, and photographers to produce creative that speaks to the consumer in comparison to competitors in the healthcare arena. Researched and developed materials for V2U webpage and update intranet materials. Balance and maintain an active schedule of creative requests for V2U, along with the other initiatives for GRS and its sister company, Respiratory Health Services.

2014 – present

Freelance Independent Contractor


Responsible for managing corporate identity, utilizing strategic branding to engage and improve revenue growth through creative marketing and advertising. Tasks include interacting with clients and identifying their needs, collecting relevant information about products/services and their users, media buying, and designing for all markets and platforms. Clients include non-profit organizations, retail, environmental investors, and healthcare. Mid-Atlantic Media

Art Director, Baltimore, MD December 2010 – August 2016 Collaborated with account executives and external clients to produce bi-monthly and weekly publications, advertising and marketing collateral. Provided art direction and mentored the creative team to assure creative deliverables met the branding standards of the company. Managed project coordination with freelance/staff writers, editors and photographers to produce creative. Multimedia designer for Smart Shopper and, including the execution and production of magazines, photo shoots, website, email blasts and social media. Created advertising design for Style Magazine, The Jewish Times and Washington Jewish Week and assisted with production. Assisted with custom media projects, including newsletters, magazines and brochures, including Meals on Wheels, Garrison Forest School, and Friends School. McCormick Taylor, Inc.

Marketing Manager Specialist, Baltimore, MD July 2007 – September 2010 Researched advertisements and managed responses to RFPs; facilitated strategies to complete proposals in a timely manner in coordination with staff, subcontractors and agencies. Created marketing materials to promote company growth and brand recognition. Produced displays, conference collateral, Interpretive panels, newsletters, event materials, PowerPoint presentations, and other materials for internal staff and clients. Responsible for maintaining electronic files for graphics, photography, marketing materials, proposals and resumes. Actively participated in industry-specific meetings to promote business connections. Maintained budget for marketing.

The Baltimore Sun

Advertising Art Manager, Baltimore, MD June 1998 – April 2007 Advertising Art Manager for a support staff of 13 designers. Mentored and led the team, encouraging collaboration in a creative environment. Created advertising and branded marketing materials for the Advertising and Marketing/Communications departments. Designed and edited layout in coordination with editorial for The Baltimore Sun’s published advertorials and Special Sections. Kimberly M. Michalov

4145 Buena Vista Avenue, Baltimore Maryland, 21211 410-***-****

Acquired Skills

Marketing/Communications Skills

• Communicating and developing marketing initiatives through print and web media

• Writing and copy editing

• Planning and developing Social Media strategies

• Producing consistent marketing updates

• Designing/editing materials for brand coherence

Management/Project Coordination Skills

• Mentoring and leading an in-house creative team and outsourced artists, photographers and writers, encouraging collaboration

• Managing production schedules/calendars for assignments

• Ability to work on multiple projects/deadlines

• Adhering to design standards and employer based systems

• Producing and distributing consistent advertising/marketing updates

• Coordinating budget, payroll and expenses

Graphic Design/Copywriting Skills

• Creating and designing specialized marketing collateral to increase revenue and branding

• Developing and designing brochures, newsletters, logos, conference floor displays and other collateral to reach government and private sector agencies

• Managing and editing editorial layout for publications

• Designing websites in coordination with web developers

• Preparing final art for print vendors and press

• Photography and photo manipulation


• Adobe programs and Creative Advertising in-house training

• In house facilitator/trainer for CCI Addesk Production, and The Baltimore Sun Addesk Uploading System

• Insite training for prepress


• Proficient on both MAC and PC Platforms

• Advanced knowledge of Adobe Creative Suite, Acrobat, Microsoft Word, PowerPoint and Excel

• Experienced with Wordpress and Constant Contact

• Adaptive to learning technology associated with company intranet services Education

• University of Maryland Baltimore County, BA in Visual/Performing Arts, Graphic Design, 1989

• System Source Learning Center, 2004 - 2005

• Maryland Institute College of Art, continued education, 2007 - 2009

• Baltimore County Community College - continued education, 2014 - 2015 Outside the Workplace

• Member of AIGA

• Volunteered creative services for “Baltimore Teachers Supply Swap”

• Volunteered creative services for “House of Ruth”

• Creative committee for “Joey’s Purple Ball” charity event

• Member of Pacemakers Running Group

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