Jersey City, NJ 07305
Background principally in health care industry, with a broad range of experience including B2B and retail
Developed integrated marketing strategies, concepts and tactics for numerous brands, pitches and platforms
Have written many PowerPoint slide decks, including an unbranded medication nonadherence deck for Genentech on rheumatoid arthritis
Worked on a wide variety of digital materials for platforms such as iPhone apps, e-mail marketing, and websites
Created digital materials from launchpad architecture, to wireframe, to fully annotated manuscript for RC submission
Have created storyboards for various brands including Pradaxa and Abilify Maintena
Versatile style–able to identify and develop key strategic attributes and write to specific brand/client voice
Experience in both HCP and DTC
Professional Experience (excludes non-pharma clients)
Freelance Senior Copywriter December 2011- Present
I’ve worked freelance (including full-time as well as multiple assignments over the years) with Sentrix Health Communications (a division of Sudler & Hennessey), Saatchi & Saatchi Wellness, Current Medical Directions, Surge Worldwide Healthcare, McCann Worldwide, Palio+Ignite, Ogilvy Healthworld, IOMEDIA, among others.
Worked primarily on the stage IV renal cancer drug Votrient (GlaxoSmithKline).
Completed a DTC Web site refresh for Pristiq.
Worked on Abraxane (Celgene), a drug for the treatment of metastatic adenocarcinoma of the pancreas. Rewrote various patient-oriented materials, including extensive fact checking, and helped write a pitch for Celgene.
Saatchi & Saatchi Wellness. Worked exclusively on 2 drugs (Estring and Premarin [Pfizer]); indication for both drugs: dyspareunia due to vaginal atrophy. Wrote the most important emails for Premarin, especially the communication email, which Pfizer executives praised highly. Was also able to address successfully account’s complex questions about how to blend efficacy and heritage messaging in the iDetail for Premarin.
Overall, extremely knowledgeable with respect to the subtleties of marketing to a female audience.
Sentrix Health. Writer/co-writer on all aspects of Abilify Maintena, Listerine, Combivent Respimat, and Heplisav B launches, including emails, websites, sales aids, journal ads. On Listerine campaign, came up with idea to make the data “bold,” resulting in campaign titled “Bold Data for a Bold Mouthwash.” On Abilify Maintena campaign, tied short-term efficacy to its long-term-efficacy counterpart across all messaging. Both wrote and rewrote many PowerPoint decks on rheumatoid arthritis (Genentech), including an especially difficult presentation on medication nonadherence for Sudler Digital.
Completed a Web site refresh for 2 drugs: Valcyte (Genentech), for the treatment of cytomegatovirus (CMV) retinitis; and CellCept (Genentech), which can help prevent rejection of transplanted organs.
Current Medical Directions.
Reference checked and edited a peer-reviewed article on biofilm.
Senior Medical Editor at McCann Worldwide. January 2009-December 2011
Full-time independent contractor Senior Medical Editor for DTC and health care professional audiences for McCann Worldwide.
Reported directly to group copy supervisor. Managed junior editors and freelance medical editors.
Edited Web site content, national print ads, slim jims, sales aids, and modules for various major clients.
Experience on many disease states, including ITP, acromegaly, HIV, Crohn disease, type 2 diabetes, oncology (breast, pancreatic, kidney), and osteoporosis.
Lead medical editor and copywriter (with group copy supervisor) on 3 major launches for Nplate (Amgen), which is used to treat low blood platelet counts in adults with chronic immune thrombocytopenia (ITP): United States, Canada, and Europe. Also edited and fact checked this content for interactive audiences.
Truvada (Gilead Sciences): Developed patient materials for antiretroviral viral pill combining 2 agents.
Backup editor on Afinitor (Novartis), which treats advanced kidney cancer, and Avandia (GlaxoSmithKline), a drug for type 2 diabetes.
Copy edited a 10-module tutorial on Lap-Band surgery for Allergan.
Freelance Medical Editor at Sudler Digital. January 2008-December 2008
In 2009, completed a long-term assignment with Sudler & Hennessey on a Web site refresh for the Parkinson disease/restless legs syndrome drug Mirapex (Boehringer Ingelheim). Wrote content outlines for both the consumer and health care professional Web sites; supplied articles to 2 writers based on my research and ideas for the content outlines. Was able to supply more nuanced and targeted scientific articles to buttress the client's marketing plan. Helped write and copy edit all content for the sites.
MJM Creative (Freelance) (2008 09): Cowrote, copy edited, and fact checked 2 intricate workbooks for the global launch of Namenda (Forest Laboratories, Inc.), a drug for the treatment of moderate to severe dementia of the Alzheimer’s type; and Lexapro (Forest Laboratories, Inc.), which treats severe depression and generalized anxiety disorder (GAD).
Freelance editor/writer July 2003 – January 2008
Freelance projects for advertising agencies, pharmaceutical companies, media consultants, publishers, financial institutions, and public relations firms:
Franklyn Ideas, LLC
Wrote pharmaceutical newsletters for major companies like Pfizer and Novartis.
Baseline Design – Copy edited documents for, among others, Citibank and its affiliates. Wrote marketing letters and brochures for Baseline management.
United Industrial - Heavily edited company's annual report.
Stromberg Consulting. Edited and helped write marketing brochures and research reports for Philip Morris USA.
Pfizer Pharmaceuticals – Copy edited packaging materials for its Warner-Lambert subsidiary. Performed similar duties at Pfizer's New York headquarters.
Coyne Communications - Heavily edited a catalog for BMW.
Accenture - edited Company’s in-house, confidential documents.
QIM Associates - Helped write and edit British Airways catalog.
Deutsch Inc. – Copy edited ads for various national campaigns
Bear Stearns - Wrote a 20-page letter of complaint to a major ratings agency, which was overseen by the head of the Research division.
B.A., Boston College (English literature). Graduate work at University of Texas (MBA program) and University of Wisconsin (English literature)
Well versed in all aspects of the Microsoft operating platform, Adobe Acrobat and InDesign, annotating, AMA style, social media marketing, and referencing.
Forthcoming book on ballet dancers to be published by [well-known German publisher]. Collaborating with internationally recognized painters, photographers, and dancers, including Leiko Ikemura, Masao Yamamoto, Jan Van Imschoot, and Martin Eder.
Host a well-respected art blog on Facebook with thousands of worldwide followers