Jared M. Bean
York, PA • 717-***-****• email@example.com
STRATEGIC SALES LEADER
Strategic leader drives sales execution, digital transformation, and innovation with e xtensive experience developing and leading large sales and operations team and driving large deal campaigns to include initial relationship development, business case building, deal negotiation and closing. Manage, coach and mentor teams to achieve revenue growth results and customer relationship management. Demonstrated ability to influence a wide range of constituencies including C-Suite leaders and key stakeholders. Core competencies include:
Strategic Planning • Servant Leadership • Revenue Generation • Coaching • Process Management • New Product Development • P&L Management • Promotional Strategies • Vendor Management EXPERIENCE
MediaOnePA / York Newspaper Co. 1997 - 2017
President, Chief Revenue Officer USA Today Network, PA Led team of 175+ team members across 4 media companies in Southcentral PA with $28 million in revenue responsibility leading transformation in the rapidly changing media business. Primary focus on SMBs and regional retailers. P&L responsibility to manage costs and efficiency of regional operation.
● Exceeded local profit goals by 5% in 2017.
● Optimized local sales and news team efficiency through process improvements and staff realignment saving company greater than $500,000.
● Produced new event program generating $90,000 in combined revenue in 2016 and 2017.
● Launched and trained sales staff on ReachLocal digital product services suite, including SEM, SEO, Social and Display.
● Introduced ReachLocal Digital Ad Services promotion in August 2017 and gained 34 new customers, generating incremental revenue of $34,000 per month. Vice President, Sales - MediaOnePA (2012 – 2016)
Member of the Executive Operating Committee as the Advertising Department Head with P&L responsibility. Led a team of integrated multimedia Account Executives and a sales support team charged with account management, digital operations, and customer support.
● Generated 23% growth in locally controlled digital revenue in 2015.
● Mentored and developed digital talent who currently hold leadership roles at prominent media organizations.
● Launched Salesforce.com CRM integration into the MediaOnePA sales organization, increasing visibility into sales pipeline.
● Added Digital campaign optimizer team to focus on digital campaign optimization for our customers, driving increased leads and campaign performance, and reducing account churn. Jared M. Bean firstname.lastname@example.org
Vice President Digital, New Business Development - MediaOnePA (2010 – 2012) Directed an interdisciplinary team across Southcentral PA to transform our traditional newspaper footprint into a market leader in digital audience.
● Trained and launched AdTaxi Digital solutions to the MediaOnePA sales team in September, 2012. Generated an additional $350,000 in incremental digital sales in year two.
● Launched first news app in York County for ydr.com that currently drives 3 million page views monthly.
● Led development team for launch of GametimePA.com, the leading prep sports website in Southcentral PA.
● Launched and monetized a digital subscription service for news websites in partnership with Press+.
● Executed video strategy that generated $150,000 in annual revenue using video banners and content.
● Introduced “MediaOnePA” brand to regionalize and consolidate operations in York and incorporate sister media companies in Lebanon, Chambersburg and Hanover. Regional Director of Targeted Publications ( 2008-2010) Successfully launched smart magazine. Generated $120,000 in annual revenue. Circulation of 23,000 mailed.
● Produced and launched Spaces Magazine, generating $60,000 in annual revenue and generating new readership.
● Expanded niche publications to include History Books and local sports commemorative books generating greater than $65,000 in revenue.
Additional Roles: Retail Sales Manager and Marketing Consultant EDUCATION
Bachelor of Arts - International Politics, Business Administration Minor, Pennsylvania State, State College, PA
Board Member, Cultural Alliance of York County
Member, Rotary Club of York
Vice President, Central York Ice Hockey Club