AREAS OF EXPOSURE MEDIA, ADVERTISING, AD SALES / SPACE SELLING
With 12 years of Qualitative experience in:
MARKETING DIGITAL MARKETING ORGANIZING .
SALES TEAM HANDLING PUBLISHING
NATIONAL AND INTERNATIONAL EXPOSURE IN THE FOLLOWING AREAS
Identifying & developing new streams for long-term revenue growth & maintaining relationship with customer to achieve referral business
Formulating monthly /annual goals; short /long term budgets & develop business /operational plans for the achievement of these goals.
Handling a Digital Marketing team
Taking care of everything from SEO, SEM to Social Media Marketing
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
Preparing advertising & promotional budgets and product presentation in comparison with other brands
Involved in company name change project, as a part of company’s corporate strategy
Assigned to advertise the company in a corporate level so as to increase the company’s visibility through internet, media’s, trade shows and conference.
Organized company’s participation in many National and International exhibitions
People Management /Team Handling:
Experience in recruiting, training & monitoring the performance of team members to ensure efficiency in sales, operations and meeting the individual and group targets.
Business Development Manager – (Cochin- Kerala), July 2016– Till Date
(Athulya Info Media - Cochin)
Industry: Media & Entertainment
Responsible for brand building and making strategies.
Be the custodian of revenue performance of the city and also be responsible for yield maximization.
Meet and build relationships with key accounts.
Meeting the sales target with Dealer/Retail marketing and associate management.
Marketing and Sales plan for meeting the company's revenue growth.
Improve and enhance business relations with new & existing customers and promote the company’s projects.
Give feedback and recommend improvements based on market feedback
Generating business from Network providers
Senior Manager – Sales (Cochin- Kerala) - February 2014 – June 2016
(Medibiz TV - A Health care T.V channel)
Industry: Media & Entertainment.
Responsible for advertisement sales for the channel
Responsible for digital marketing activities of the channel.
Prepare marketing plan /strategy for the financial development of the channel
Experience in setting up a Sales department
Hiring,training and managing the performance of the Sales Team, holding Sales meetings and conducting sales training. Inspiring the team to develop their selling skills.
Experience in responding to RFPs and RFQs and leading the team on creating sales proposals
Identify companies with different target markets and perform market research with proper market segmentation
Identify and develop suitable markets which has got revenue potential .Contribute to the project plan and support General Manager Marketing in liaising with Investment partners
Recommend creative and cost effective promotional activities for the development of the company
Supporting General Manager Marketing in any aspect of marketing work.
Representing the company for Exhibitions /seminars etc
Sectors handled like Educational,Hospitality,Pharmaceutical and others
Job Responsibilities in Digital Marketing
Handling a Digital Marketing team
Creating strategies to increase online traffic to the organization’s website.
Tracking the conversions and improving the percentages and numbers
Taking care of everything from SEO, SEM to Social Media Marketing.
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness.
Improving the user experience on the company’s website (Includes design, content and usability).
Collecting and Evaluating customer feedback data
Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
Sales Manager –May 2009 to December 2013
M.T.M. Trading Company W.L.L – Kingdom of Bahrain
Industry: Trading of Building Materials
Services existing accounts, obtain orders and establish new accounts.
Managing the sales team and motivating them to achieve their goals.
Maintaining the network of suppliers, exploring new suppliers and obtaining credit approvals from them.
Ensure sufficient resources and assets are available to reach the target goals.
Plan, manage and direct the activities of assigned personnel in the sales department.
Develop and implement the business plans to optimize profitability and growth opportunities.
Improve and enhance business relations with existing customers and promote the company’s projects.
Ensure compliance of all activities with company’s agreements as well as policies and procedures.
Business Development Manager - January 2007 – April 2009
PETRONASH FZE, Jebel Ali Free Zone – Dubai
Industry: Petroleum equipments manufacturing
Involved in the development of the company’s sales & marketing strategy aiming at achieving the targeted business plan.
To advertise the company and its products in a corporate level
Organize International Exhibitions.
Design, develop and production of various communication tools such as brochures, leaflets, website etc.
Communication with newspapers, magazines and clients.
Involved in the company name change as a part of the company’s new corporate strategy
Conduct market and product surveys
To present and represent the company in a corporate level
Increase the company visibility through internet, Medias, trade shows, and conference etc.
Oversee the development of the sales and marketing division policies and strategies and ensures their proper implementation.
To monitor local and international market trends.
Prepare Tender and prequalification, company registration, etc.
Centre In Charge, May 2004 – December 2006
Asianet Satellite Communications Ltd. Thiruvanathapuram, India
Industry: Media & Entertainment
Managing marketing division, administration, Asianet data line, projects and media division
Responsible for achieving sales and profit targets
Conducting innovative campaign to enhance sales
Maintaining excellent relations with customers and clients
Conducting market survey / market studies
Developing the spirit of team work among colleagues
M.B.A (Master in Business Administration) - 2003
University of Madras, Chennai, India
B. Com. (Bachelor of Commerce) 2000
Mahatma Gandhi University, Kottayam – Kerala, India
Nationality : Indian
Date of Birth : 21-10-1978
Marital Status : Married
Languages Known: English, Hindi, Malayalam, and Tamil.
India, UAE, Bahrain & GCC- License
Current Address: 13/315, West End enclave, Opp NPOL, Trikakara P.O., Cochin- Kerala