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Sr Manager Sales & Marketing

Ernakulam, KL, India
6 Lakh
March 13, 2018

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Mobile: 095********



With 12 years of Qualitative experience in:





Identifying & developing new streams for long-term revenue growth & maintaining relationship with customer to achieve referral business

Formulating monthly /annual goals; short /long term budgets & develop business /operational plans for the achievement of these goals.

Digital Marketing:

Handling a Digital Marketing team

Taking care of everything from SEO, SEM to Social Media Marketing

Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness

Preparing advertising & promotional budgets and product presentation in comparison with other brands

Involved in company name change project, as a part of company’s corporate strategy

Assigned to advertise the company in a corporate level so as to increase the company’s visibility through internet, media’s, trade shows and conference.


Organized company’s participation in many National and International exhibitions

People Management /Team Handling:

Experience in recruiting, training & monitoring the performance of team members to ensure efficiency in sales, operations and meeting the individual and group targets.


Business Development Manager – (Cochin- Kerala), July 2016– Till Date

(Athulya Info Media - Cochin)

Industry: Media & Entertainment

Responsible for brand building and making strategies.

Be the custodian of revenue performance of the city and also be responsible for yield maximization.

Meet and build relationships with key accounts.

Meeting the sales target with Dealer/Retail marketing and associate management.

Marketing and Sales plan for meeting the company's revenue growth.

Improve and enhance business relations with new & existing customers and promote the company’s projects.

Give feedback and recommend improvements based on market feedback

Generating business from Network providers

Senior Manager – Sales (Cochin- Kerala) - February 2014 – June 2016

(Medibiz TV - A Health care T.V channel)

Industry: Media & Entertainment.


Responsible for advertisement sales for the channel

Responsible for digital marketing activities of the channel.

Prepare marketing plan /strategy for the financial development of the channel

Experience in setting up a Sales department

Hiring,training and managing the performance of the Sales Team, holding Sales meetings and conducting sales training. Inspiring the team to develop their selling skills.

Experience in responding to RFPs and RFQs and leading the team on creating sales proposals

Identify companies with different target markets and perform market research with proper market segmentation

Identify and develop suitable markets which has got revenue potential .Contribute to the project plan and support General Manager Marketing in liaising with Investment partners

Recommend creative and cost effective promotional activities for the development of the company

Supporting General Manager Marketing in any aspect of marketing work.

Team Management

Representing the company for Exhibitions /seminars etc

Sectors handled like Educational,Hospitality,Pharmaceutical and others

Job Responsibilities in Digital Marketing

Handling a Digital Marketing team

Creating strategies to increase online traffic to the organization’s website.

Tracking the conversions and improving the percentages and numbers

Taking care of everything from SEO, SEM to Social Media Marketing.

Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness.

Improving the user experience on the company’s website (Includes design, content and usability).

Collecting and Evaluating customer feedback data

Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Sales Manager –May 2009 to December 2013

M.T.M. Trading Company W.L.L – Kingdom of Bahrain

Industry: Trading of Building Materials


Services existing accounts, obtain orders and establish new accounts.

Managing the sales team and motivating them to achieve their goals.

Maintaining the network of suppliers, exploring new suppliers and obtaining credit approvals from them.

Ensure sufficient resources and assets are available to reach the target goals.

Plan, manage and direct the activities of assigned personnel in the sales department.

Develop and implement the business plans to optimize profitability and growth opportunities.

Improve and enhance business relations with existing customers and promote the company’s projects.

Ensure compliance of all activities with company’s agreements as well as policies and procedures.

Business Development Manager - January 2007 – April 2009

PETRONASH FZE, Jebel Ali Free Zone – Dubai

Industry: Petroleum equipments manufacturing


Involved in the development of the company’s sales & marketing strategy aiming at achieving the targeted business plan.

To advertise the company and its products in a corporate level

Organize International Exhibitions.

Design, develop and production of various communication tools such as brochures, leaflets, website etc.

Communication with newspapers, magazines and clients.

Involved in the company name change as a part of the company’s new corporate strategy

Conduct market and product surveys

To present and represent the company in a corporate level

Increase the company visibility through internet, Medias, trade shows, and conference etc.

Oversee the development of the sales and marketing division policies and strategies and ensures their proper implementation.

To monitor local and international market trends.

Prepare Tender and prequalification, company registration, etc.

Centre In Charge, May 2004 – December 2006

Asianet Satellite Communications Ltd. Thiruvanathapuram, India

Industry: Media & Entertainment


Managing marketing division, administration, Asianet data line, projects and media division

Responsible for achieving sales and profit targets

Conducting innovative campaign to enhance sales

Monitoring competition

Maintaining excellent relations with customers and clients

Conducting market survey / market studies

Developing the spirit of team work among colleagues


M.B.A (Master in Business Administration) - 2003

University of Madras, Chennai, India

Specialization: Marketing

B. Com. (Bachelor of Commerce) 2000

Mahatma Gandhi University, Kottayam – Kerala, India


Nationality : Indian

Date of Birth : 21-10-1978

Marital Status : Married

Languages Known: English, Hindi, Malayalam, and Tamil.

Driving License

India, UAE, Bahrain & GCC- License

Current Address: 13/315, West End enclave, Opp NPOL, Trikakara P.O., Cochin- Kerala

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