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Director of sales

Palos Verdes Estates, CA, 90274
March 12, 2018

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Darren Leu

***** **** *****

Rancho Palos Verde, CA 90275



Sales Professional with several years of B2B experience encompassing telecommunication hardware and services. Strong technical background with a solid track record of success with the channel and distribution.


IOGEAR 2016-

National Sales Manager

Create and implement effective Distribution and VAR sales strategies and lead nationwide Distribution and VAR sales personnel (Inside & Outside Sales Teams) toward achievement of company sales objectives

Develop competencies and processes required to create an effective and efficient sales organization that exceeds customer expectations and creates a strong level of customer satisfaction

VAR team focus on Fed and SLED vertical Market. Key market is Public Sectors

Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary

Provide sales management, budget control, compensation programs and incentive planning

Ensure effective hiring, orientation, training, development, and retention of sales staff

Proactively identify changes within the industry, delivery systems, and competitive pressures to develop and modify strategies and tactics accordingly

Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, etc.) to address key business issues and opportunities

Maintain competitive knowledge to create and adjust sales strategies

DMR and Sales Support Manager

Establish sales objectives by forecasting sales quotas for each territory; projecting expected sales volume and profit for existing and new products.

Conduct weekly sales meetings with the sales team to establish realistic sales objectives and action plan for the month. Meet with each sales person daily to monitor their performance and compare it with each month’s objective. Review the performance of each sales person and motivate and stimulate them to even greater achievements.

Plan, organize, direct and control sales staff to meet sales objectives in order to help them maximize their potential & assist them in the selling process whenever needed. Offer coaching, counseling, advice, support, motivation or information they need in order to help them meet their sales objectives.

Understand departmental financial data to determine what is happening in the sales department. Review financial data that affects the department’s profit centers and make every effort to maximize both present and long term sales and gross profits.

Supervise, train and motivate sales support staff - Oversight of the performance of the sales support staff daily work flow items to ensure fulfillment and excellent customer service (both internal and external).

Train and schedule the cross training responsibilities of each sales support team.

AllCity Wireless 2015-2016

National Sales Manager

Develop and execute a Channel Sales Strategy Nationwide for the new product line of AllCity Wireless called UberWi.

Develop a marketing plan to Recruit, Train and Support the VAR channel. Educate the VAR’s on the new product as well as conduct sales and technical training on how to position the UbeWi.

Communicate with “C” level management at both the Enduser and VAR to ensure that product solution fits the customers’ requirements.

Enphase Energy 2014 – 2015

Strategic Account Manager

Develop and execute business plans to drive Enphase revenue and market share at partner accounts including but not limited to negotiating supply agreements, providing product training, assisting in development of co-marketing/demand generation campaigns, introduction of new products and managing day-to-day business issues.

Territory planning and management: Accurate forecasting on weekly/monthly/quarterly basis. Experience managing a portfolio of customers to achieve revenue and share objectives – including historical sales data and information provided by the partner – comparing this competitive and general market data as available.

Deliver the Levelized Cost of Energy (LCOE) to customers to show the total value of the products to explain the higher Captial Expenditure (CAPEX)

EnGenius Technologies

Channel Sales Manager 2006 – 2014

Develop a go to market plan for the VAR/Installer, Resellers, DMR/Ecommerce, and Distribution accounts assigned to territory. Market plan included business goals and sell-through strategies. DMR and Distribution companies such as Newegg, Tigerdirect, Fry’s, Amazon,, Synnex, and many others!

Search and develop quality leads by utilizing Strategic Account and solution based selling techniques to improve closing ratios and decrease the time to close.

Create, launch and execute marketing programs to drive increased product and new solution revenue to targeted customers and partner segments.

Recruit, train, and offer sales assistance to over 300 VARs, Installers, Contractors, Distribution sales and technical teams. Diverse product offering included: included POE switch, routers, wireless access points, bridges and other communications equipment including video cameras.

Communicate with C-Level management to ensure execution of marketing and sales programs as well as ensuring lead activation to ensure the programs are successful.

Qwest Communication 2005 – 2006

Senior Account Executive

Articulate the purpose, key features, advantages, limitations and value proposition of company telecommunications and/or technology products and services to new and existing customers.

Identify and qualify prospective customers by telephone, cold call premise visits and networking.

Research, develop and present well-structured sales proposals (formal / informal) to prospective customers.

NORVERGENCE INC. – El Segundo, CA 2004-2005

Field Sales Representative

Sell technology solutions including local, long distance, cell phone, toll-free, internet access and hardware solutions to small, medium and large-sized companies.

Develop new prospects to increase sales within current territory. Generated $1M in the first year.

Create and present proposals to executive management staff (CEOs, CFOs and Controllers).



Bachelor of Science in Business Management, Currently Active

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