Director of Marketing Operations
Seasoned, multifaceted, and innovative professional, with broad-based experience in managing all aspects of marketing operations and business development. Adept at performing return on investment (ROI) analysis to ensure business growth and reduce costs. Armed with proven record of success in meeting set-forth sales goals by developing implementing various marketing strategies and driving process improvement. Effective at building and maintaining strong relationships with stakeholders, vendors, and all levels of professionals. Proficient with Microsoft Office Suite and QuickBase database.
Areas of Expertise
Revenue Generation Vendor Relations Profit and Loss Analysis Process Improvement
Strategic Financial Planning Cost-Reduction Strategies Marketing Operations Management Budget Administration
Guitar Center Inc. Westlake Village, CA
Director Creative Services, Production 2009–2018
oConsistently surpassed sales and profit goals for various promotional strategies which included digital, email, television (TV), radio, catalogs, direct mail, and in-store promotions.
oModified workflow process and facilitated training for key stakeholders, which decreased 30% of production time, cutting of 10 days in a 30-day schedule.
oImproved store planograms and profiles, which eliminated 40% of in-store and display costs and saved more than $2M in printing and distribution expenses.
oWorked with the Marketing Team to design creative brief formats while training key stakeholders on ways to write and submit effective creative briefs.
oCoordinated with finance in creating department budgeting process while administering all projects in line with set-forth budget.
Earned Outstanding Service Award for achievements in improving workflow efficiencies and boosting sales for programs.
Reduced marketing production expenses by more than $25M by negotiating with vendor while managing request for proposal (RFP) and marketing operations within eight years.
Developed efficient product launch process which boosted the number of new product launches 40%, from 300 to over 450 annual launches.
Executed the automation of process for managers at 285 locations to order marketing materials directly from the fulfillment company, which produced more than $6M of savings in staff hours.
Obtained 100% success rate for hitting in-home and launch dates by streamlining workflow processes and preparing schedules for several marketing events.
Received Platinum Award for drum shop catalog and Gold Award for stage to studio catalog from Hermes Design Awards.
Earned recognition as the recipient of Gold Award from Graphic Design USA Awards for drum shop catalog.
A-Med Huntington Beach, CA
Vice President, Catalog and Retail Operations 2003–2008
oExpertly managed the start-up of a retail catalog and Ecommerce Division, which led to revenue growth from $0 to $7M within the first year of operation.
oDrove the expansion of retail sales and customer base by more than 30% annually by implementing innovative marketing strategies which included online and offline programs, advanced catalog circulation, techniques, email, search engine optimization (SEO), pay-per-click (PPC), and direct mail.
oReduced 40% of distributions expenses through strong partnership with McKesson Distribution, while saving more than $1.5M in outbound freight expense in a five-year period.
oAssumed responsibility in monitoring profit and loss P&L to reach budgeted sales and earnings before interest, taxes, depreciation and amortization (EBITDA) goals.
Earlier Positions Held:
Shield Healthcare Valencia, CA
Bachelor of Arts in Communications: Californian State University Northridge, CA