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Digital Marketing

Hyderabad, Telangana, India
March 14, 2018

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Srikanth Babu Potini

Mobile: +**-800*******

Email Id:

Core Competencies:

* ***** * ****** ** Digital Marketing experience with an in-depth knowledge of Search Engine Marketing, Pay Per Click Advertising, Campaign Management, Google AdWords, Bing Ads, Display Advertising, Remarketing campaigns, Affiliate Marketing and Others.

Extensive knowledge of Digital Marketing tools.

Possess excellent oral/written communication, presentation and organization skills.

Multi-tasking – Able to manage projects simultaneously and effectively.

Able to learn new concepts and work independently as well as in a team.

Able to work in an online environment of constant change, challenge and multiple targets.

Professional Experience:

Accenture Solutions Pvt Ltd, Hyderabad as Media & Graphics Design Sr. Analyst from Jan 2017 to Jan 2018.

PPC Pundit, Hyderabad as Sr. Search Engine Marketing Manager from July 2015 -November 2016.

Samskriti Business Solutions Pvt Ltd, Hyderabad as Sr. Search Engine Marketing Analyst from July 2012 – June 2015.

Four Divisions Technologies Pvt. Ltd, Hyderabad as Jr. Search Engine Marketing Analyst from January 2011 – June 2012.

Samskriti Business Solutions, Hyderabad as SEM Trainee & Jr. Search Engine Marketing Analyst from January 2010 – December 2010.

Work Profile:

Job Responsibilities:

Campaign Management: Campaign management involves keyword research, campaign structuring, budget decisions, lead tracking, optimizing campaigns, improving quality scores & Ad rank, A/B testing, display network and implementation of tracking codes & reporting.

Technical Skills & Tools Used:

Keyword Tools: Google and Bing keyword tools.

Other Tools: Google AdWords, Yahoo Bing Ads, 7Search, Google AdWords editor tool, Bing Ads editor tool.

Microsoft Office (Excel, Word, PowerPoint, Outlook).

Affiliate Network Tools: Shareasale, Commission Junction, Linkshare, Pepperjam.

Competitor Analysis tools: SEMrush, SimilarWeb, Compete, iSpionage tools etc.

Roles & Responsibilities:

Plan on overall Digital Marketing Strategy with set Objectives for Individual campaigns.

Budget estimation and resource planning for Digital Marketing division.

Analyse keywords with high conversion rate and create AdWords campaigns while ensuring CPA for each given keyword.

Complete Analysis of Products to improve ROI through paid search campaigns & Social Media.

Doing competitive web analysis for clients and developing new strategies for overcoming competition from them.

Lead Generation through Google AdWords as a main source of Online Advertising.

Optimizing campaigns across to ensure respective goals were met.

Suggesting & implementing recommendations to improve campaign performance.

Managed PPC campaigns with budget more than $70k per month.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting & other activities in accordance with client goals.

Stay up to date with SEM industry Trends Updates / Modifications.

Submitting all the reports to the next level on daily, weekly and monthly basis.

Able to resolve any technical issues faced by team members and clients.


S.S.C from Oxford Public School, Guntur.

Intermediate from Vignana Bharathi junior College, Chirala.

Bachelor of Technology in Electrical and Electronic Engineering from VRS& YRN College of Engg & Tech, Chirala.

My Strength:

Effective team player with good problem solving and analytical skills.

Quick learner of business processes and new technologies.

Versatile and easily adaptable to work on any environment.

Strong organizational skills with an outstanding ability to multi-task.

Positive attitude, confidence and ability to withstand pressure.

Handled many challenging priorities in the fast-paced environment.

Good communication skills, Self-starter and highly motivated.

Personal Details

Date of Birth : 05/06/1987

Marital Status : Married

Nationality : Indian

Permanent Address : Srikanth Babu Potini,

S/o Srinivasa Rao Potini,

Flat No: 101, Sai Lalitha Nilayam,

House No: 3-6-12, R.K.Street,

Vivekananda Nagar,




PIN: 500072.


I hereby declare that all the information given above is true to the best of my knowledge and belief.

Place: Hyderabad P. Srikanth Babu

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