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Sales, Marketing and Business Development Executive

Aurora, Ontario, Canada
March 14, 2018

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*** *********** *****, ******, ** L4G 7J2

C: (647) ***-**** E-mail: EXECUTIVE SUMMARY

A strategic and results-oriented business development professional with a proven ability to generate and drive business through aggressive and innovative sales and marketing programs and initiatives from inception to conception, that deliver revenue growth, market share and market penetration.

Highly effective at building and leading international project teams across lines of business, geographic borders, time zones & cultures, including streamlining B2B E-commerce to accelerate online sales growth.

Built and managed teams of sales and account managers. Created highly interactive training at the application level, resulting in significant increases in new sales.

Instrumental at collaborating internally with risk management, operations, credit & legal to meet compliance protocols and maximize customer experience. SKILLS HIGHLIGHTS:

Business Development

Strategic Planning

Multi-Channel Market Penetration

Sales Leadership

Sales Intelligence

Customer Experience

Strategic Negotiation and Partnerships

Competitive Analysis

Staff Training & Development

Cross Functional Leadership


Director of Sales & Marketing 2015 – to date

Imbotec Group, Brampton, ON

Oversee Business Development, Sales, and Marketing operations. Develop strategic sales and marketing objectives and programs, integrally encompassing Customer Experience (CX) Management. Establish sales territories and quotas, manage budgets and evaluate sales performance. Main deliverables:

Leverage my entrepreneurial vision, keen strategic planning, and leadership to deliver measureable and profitable results after applying customized sales effectiveness initiatives.

Conceptualized and contributed to double company’s annual revenue and grew business an average of 25 % yearly, through the development of new business in existing markets and opening five entirely new regions.

Designed and implemented processes to enhance sales productivity, through pipelines, CRM tools, and targeted education. Increased viable lead generation by 180% in first year.

Established a client planning process focused on driving growth via cross-selling and up-selling.

Facilitated profitable alliances and joint ventures with renowned partners in the industry.

Developed structured advertising campaign to grow brand recognition, including incentive programs and increasing the company’s yearly trade shows participation resulting in an augmented customer base and growing sales in each new vertical market.


C: (647) ***-**** E-mail: P a g e 2 Director of Business Development 2013 – 2015

Tenet Group, Markham, ON

Accountable for the planning, development and implementation of new programs, strategies, processes and services for the Mobility/Cloud based solutions.

Main deliverables:

Defined long-term organizational strategic goals, identified new business opportunities, and built key customer relationships with long-term partners like HP, Microsoft, IBM, and Oracle.

Identified and developed the processes for the analysis and systematic research, and established a roadmap for the implementation of the potential growth opportunities.

Conducted new and existing business within the Public and the Private Sector for applications using Azure and AWS cloud services for augmented reality.

Spearheaded events and presentations, managed proposal developments, built and maintained key business and client relationships.

Corporate Business Development Manager – LAC 2011 –2013 GEEP Group of Companies, Toronto, ON

Accountable for leading all the business development projects of the Latin American & the Caribbean region, through building relationships, establishing partnerships, exploring potential acquisitions and franchise opportunities.

Main deliverables:

Managed and led regional business development activities to drive new revenue, including innovative approaches to close new business and target new vertical markets that doubled the region’s growth.

Identified opportunities and proposals that landed projects with budgets from $50,000 to $3’000,000, maximizing and/or increasing revenue targets.

Created business plan that transitioned solution partnerships into integrated franchise and/or corporate agreements to be aligned with the business conceptualization and procedures. Sales Manager 2008 –2011

High Tech Communications Inc., Toronto, ON

Accountable for providing strategic and hands-on delivery on sales, marketing, project management, and business development; for the High-Tech and Telecommunications industries. Main deliverables:

Sold the first system in Canada for the world largest network solution company in an atypical market, which consisted in an appliance that enables service providers to manage increases in network traffic and subscriber growth.

Built a solid customer base by developing a strong rapport, uncovering their needs and matching their requirements with reliable, secure, and cost effective solutions.

Introduced three new worldwide known international vendors in the Information Security SAN industries, including one with a projected North American market growth of up to 5 Billion dollars. JOSE-LUIS OTERO

C: (647) ***-**** E-mail: P a g e 3 Director of Operations – LAC 2005 –2007

Fortress Technology Inc., Toronto, ON.

Accountable for the planning, coordination, implementation and evaluation of all activities for the sales, marketing, operations and profitability of the Latin American & the Caribbean region. Main deliverables:

Doubled sales volume for two consecutive years, by re-engineering sales territories’ structure and capabilities with a solid professional sales network (hiring and training), including regional service and maintenance agreements with major corporations in the industry.

Designed, established, and implemented an organizational structure to effectively coordinate all operational functions of a new Brazilian manufacturing facility. Pioneered product positioning strategies and marketing plans that led to average annual growth revenue of 40%. Senior International Sales Manager – Ibero-America 2003 – 2005 Sunwell Technologies Inc., Woodbridge, ON

Accountable for the sales and profitability of the territories by managing a multi channel sales team, solidifying partnerships, expanding product awareness and distribution operations. Main deliverables:

Directed all aspects of exports sales operations by extensive traveling to Latin America, The Caribbean, Spain and Portugal. Conducted bottom-up reorganization of the international sales team.

Led development of a strategic plan that turned loss status into a profitable Strategic Business Unit.

Doubled sales volume for the region in the first year, including sextupled the number of projects. OTHER INTERNATIONAL BUSINESS EXPERIENCE

Regional Sales Manager – LAC – Thermo Fisher Scientific, Toronto, ON Bus. Dev. & Industrial Engineering Projects – Samsonite, N.J., U.S.A Product Manager – E.I. Du Pont De Nemours Perú, Lima, Perú Business Consultant – Arthur Andersen (Accenture) Lima, Perú EDUCATION

International Trade Program Ryerson University, Toronto, ON Marketing Management Postgraduate Program Humber College, Toronto, ON Honours Bachelor of Science, Industrial Engineering University of Lima, Lima, Peru PROFESSIONAL DEVELOPMENT

Certified in Blue Coat Systems, Nexsan & Avaya

Online Partner Trainings

PMP Program, MS Project/Primavera.

Hi-Tech Institute, Toronto, ON

Optical, Microwave, and X-Ray Inspection

Systems Training

Thermo Fisher Scientific, Boston, MA, U.S.

Chester L. Karrass’ “Effective Negotiating”

Thermo Fisher Scientific Center, MN, U.S.

Marketing through Distributors

University of Wisconsin, Madison, WI, U.S.

Advanced Computer Training in Oracle and LAN


University of Toronto, Ontario, Canada

Multimedia, LAN/WAN, and ISDN

Bell Canada Telecom Center, Toronto, ON

Imaging and Printing Products Training

E.I. Du Pont De Nemours Center, DE, U.S.

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