MATTHEW ALAN CASSEL
*** ***** ** **** ****** Royal Palm Beach, Florida 33411
TECHNICAL SALES, FIELD SERVICE, & APPLICATION ENGINEERING
Strategic technical sales specialist with over 20 years of excellence throughout the manufacturing and production industry. Proven ability to lead product development and troubleshooting for specialty industry equipment and computer programs in coordination with manufacturing, sales, and customer service departments. Strong leader able to support technical sales teams in achieving operational excellence in alignment with customer specifications and vision through pre- and post-sale technical support.
AREAS OF EXPERTISE
Technical Sales & Support Product Services & Testing Sales & Pre-Sales Engineering
Machine Design & Development Requirements Analysis Customer Service & Retention
Equipment Maintenance Troubleshooting Presentations & Equipment Demonstrations
Project & Operations Engineering Product Development Project & Program Management
HEAT AND CONTROL, INC., Lititz, Pennsylvania March 1994 – November 2017
World leading food processing, packaging, and weighing equipment manufacturer, with annual revenues of $350M and 1,200 employees on 7 continents.
Application Engineer (2005-Present)
Oversee planning, development, and launch of machinery and specialized equipment, as well as software programming and integration, and customer support. Deliver pre- and post-sale technical support, as well as demonstrations and in-house sales presentations. Provide quotations based on field sales information, and track sales records and updates. Resolve technical issues, provide equipment upgrades and testing, and attend regional trade-shows throughout 19 states. Execute follow-up on global trade-show leads, business development, and sales opportunities. Lead product development for specialty industry equipment and computer programs in coordination with manufacturing, sales, and customer service departments. Train customers and sales team in equipment and technical functions.
Boosted annual sales by 100 units through full project lifecycle management.
Generated $25M in total sales from 2005 to 2014, and consistently maintained top sales from 2009 through 2014.
Secured factory buyout bids for direct product offers through strategic research and new market development, and promoted product launches in regional events.
Collaborated with global customers in customized product developments and requirements, needs assessment, and equipment quotations.
Communicated with customers on terms, conditions, concessions of purchase orders, and coordinated planned customer site visits with service department personnel.
Updated records of global customer network in pricing and commission reports.
Maintained and updated files for over 300 sales opportunities and leads in customer resource management systems and Sales Force.
Senior Technical Advisor (1999-2005)
Provided technical support phone service for 95% of calls in packaging equipment questions and troubleshooting. Conducted customer service and relationship building, equipment demonstrations, needs assessment, and issue resolution. Trained customers and personnel in proper equipment usage, updated daily equipment records, and aided in technical documentation of presentations.
Improved sales and reception efficiency by developing and launching comprehensive equipment knowledge-base and interactive troubleshooting guide for information gathering.
Set up, tested, and debugged packaging equipment, and tested parts department boards and components.
Assisted in special projects sales, presentations, demonstration setup and support, parts research, and equipment operations and safety.
MATTHEW ALAN CASSEL Page 2
HEAT AND CONTROL, INC., continued…
Service Engineer (1994-1999)
Travelled globally for equipment installations, upgrades, troubleshooting, and efficiency improvement. Provided on- and off-site customer training, and trained all personnel levels on installed equipment.
Secured customer loyalty and retention through strategic relationship building and communications.
Conducted 24-hour on-site customer support for equipment prototype.
Interfaced equipment with cartooning devices, and integrated with online computer systems or programmable logic controllers as needed. Delivered debugging and electrical troubleshooting when necessary.
Consistently requested by customers for special projects.
Early Career (details on request):
Production Controller, Defense General Supply Center
Coordinated initial industrial plant equipment inspections with planner/estimator and quality assurance specialist to identify repair needs. Provided cost assessments, and earnings and expense reports. Procured funding, materials, and equipment, and tracked repair costs.
Production Machinery Mechanic/Machinist, Defense General Supply Center
Led issue identification and resolution for threads and tapers, and aided in repairs or rebuilding of multiple industrial equipment such as lathes, mills, grinders, and punches. Repaired machinery on-site for naval vessels, and maintained parts and equipment.
Management Trainee/Clerk, Giant Foods, Inc.
Associate of Science in Tool-Making Technology
Pennsylvania College of Technology, Williamsport, Pennsylvania
Associate of Science in Electronics Technology
Cleveland Institute of Electronics, Cleveland, Ohio
ISHIDA Combination Computerized Weighers (CCW)
ISHIDA Bag Makers (APEX, Atlas, Astro)
ISHIDA Case Packers
ISHIDA Vibratory Conveyors
FasBack Conveyors and ALL associated peripherals
ISHIDA X-RAY (IX-GA)
CEIA Metal Detectors
ISHIDA Checkweighers (DACS)
SAP, CRM, SalesForce, AutoCAD, Decision Script, MD-Scope, THS Production, WIN Wedge, i-Station, Microsoft Office (Word, Excel, PowerPoint, Outlook)