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Software / Services Sales & Business Development Professional

Evergreen, CO, 80439
March 11, 2018

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Bruce Riley

**** ********* ***** ● Evergreen, CO 80439

303-***-**** ●




Creative Sales Leader ● Success Driven Hunter ● Trusted Advisor

Customer Focused ● Strategic Business Development ● Business Process Consultant

Executive / C-Level Relationships ● Client Development / Account Management

Results-proven enterprise software sales and business development professional with over 20 years in consultative sales positions. Focused on expanding a record of success by developing new business and executing sales strategies around complex solutions that have generated multi-million dollar revenue growth. Well versed in information technology concepts, managed services, product development, and the streamlining of complex sales cycles. Capable of expanding new markets and creating enabled professional sales and services organizations. Able to build lasting relationships at the C-suite level, gain sales champions within the technical staff and close large deals in heavily competitive environments. Creative sales leader consistently finding new ways to sell solutions and close business. Passionate business consultant driven to achieve higher levels of service and quality for his clients. Consistently exceeds quota expectations with high ethical standards. A dedicated and accomplished leader that will achieve goals and be an asset to any corporation.

Significant Recently Closed Deals:

Pre-Fab Manufacturing Company - $325,000 Software, Services & Training

Canadian Energy Company - $410,000 Software, Support Services & Training

Local Construction Company – $220,000 Software, Training & Application Development

Local University - $100,000 Analytics Services

The recommendations of clients and colleagues can be found on my LinkedIn public profile at


QA Software Denver, CO 2017 - Present

Business Development Manager – North America

Global Construction Management company headquartered in Melbourne, Australia opened their first US based office in Denver, CO. TeamBinder ( is a cloud-based, SaaS software application designed specifically for the engineering and construction industries. Manage your project documentation in one central place and accessible 24x7. TeamBinder Mobile, for iOS and Android, features new functionality including folders, offline access and thumbnail views of drawings. BIM Viewer, a built-in feature of TeamBinder, allows you to markup and redline drawings, helping key stakeholders work collaboratively on projects. Forms & Workflows easily manage the review/approval process for drawing and document revisions.


Business Development to North American client base in the Construction / Engineering industry

Selling SaaS Solutions and Services

Account Management supporting two very large clients and many others in North America

Cold calling, e-mail marketing, web-ex and on-site demos

Building brand recognition with marketing and construction networking events

Microsoft Gold Certified Application Development Partner

Analytics8 Denver, CO 2016 - 2017

Solutions Director, Business Analytics – Western US and Canada


Qlik Elite Partner – Software, Support, Training and Application Development

Focus: Data Analytics solving business problems – KPI Reporting and Dashboards

Software Licensing Sales – Partner products and Analytics8 developed software

Cloud, On Premise and Hybrid Solutions

Sales and Account Management to a large client base in the Western North America

Built strong relationships with Fortune 1000 clients and software partner teams

Worked closely with Marketing to achieve successful Technology Forum & C-Level events

Specialties: Data Analytics, Data Management, Business Solutions, Sales, Technology Marketing Services, Management Consulting, BPO / BPM, Business Intelligence (BI), Collaboration Solutions, Social Networking, Project and Portfolio Management, Account Management, Managed Services, Custom Software Development

Marquam Group. Ltd. Denver, CO 2014 - 2016

Director, Business Development – Western States (Commercial, SLG and Education)


Microsoft Gold & Managed Partner for Desert Mtn Region (Microsoft Services)

Sales Focus on Cloud: Power BI, SaaS, IaaS, PaaS, Azure, Office365, Managed Services

Nintex Workflow Sales and Services – Business Process Optimization (BPO)

BI, Reporting, Data Management, BPM, Web and Application Development

Significantly grew the Marquam brand recognition in the Desert Mountain Region

Built a large client base in the Desert Mountain Region and the Pacific Northwest

Built strong relationships with Microsoft teams in the Commercial, State & Local Government and Education verticals

Worked closely with Microsoft Marketing to achieve successful Technology Leader Forum & C-Level events

Specialties: Business Solutions, Sales, Technology Marketing Services, Microsoft Systems Integration, Management Consulting, Business Process Management, Business Intelligence (BI), SharePoint, Portal Creation, Collaboration Solutions, Social Networking, Project and Portfolio Management, Account Management, Managed Services, Custom Software Development, and Business Technology Optimization.

InfoFUSION, LLC Littleton, CO 2011 – 2013

Director of Business Development & Professional Services

Tripled the size of the Professional Staffing Services organization by finding new business opportunities; engaging clients with on & off premise contractors; selling and delivering enterprise software projects. Focused on finding new business opportunities through existing client relationships, networking, research and cold-calling. Worked closely with procurement and the C-suite to provide creative solutions that worked financially within their budgets. Contributed revenue for new business during my time at InfoFUSION (to date) in excess of $3.96M in Technical Services.

Cobra Software Group, LLC Denver, CO 2009 – 2011

National Sales Manager

Provided sales strategy and marketing leadership, product branding and strategic vision to sell enterprise accounting software products and services into the government and healthcare industries.

Heavily involved with software developers to define new functionality and features to align with market needs. Product was focused on health care and public safety; and provided business intelligence for executives. Implemented service goals to improve overall client satisfaction.

Directly involved in sales management of a national team, sales strategies, proposals, developing sales contracts and maintenance agreements, third party software licensing, product implementation, training & support.

CaridianBCT (Terumo BCT) Lakewood, CO 2007 – 2009

Software Product Manager

As Product Manager, delivered sales and marketing strategies of an enterprise-class software application for a whole blood process automation device for the blood banking industry, while building brand awareness and gaining critical industry acceptance. Worked closely with Blood Bank and Hospital Executives to increase functionality of the solution and to create an effective value proposition.

Responsible for the global sales of all Atreus software products, primarily focused in North America and Europe and promoted informatics within the internal CaridianBCT stakeholders globally.

Heavily involved in sales proposals, quote generation, developing contracts and maintenance agreements, third party software licensing, product implementation and overall customer satisfaction.

Several successes culminated in a multi-million dollar sale to Hema-Quebec in Montreal.

Global Marketing, LLC Colorado / North America 2002 – 2007

Vice President of Operations

Provided overall direction and guidance to the operational activities of the organization with the objective of maximizing growth and profitability as well as day-to-day leadership and management.

Responsible for the due diligence and financial business analysis of all investment opportunities in companies where Global would hold an equity position in Healthcare, Technology, Telecommunication, Scientific and Aerospace technologies.

Forsythe Solutions Group Englewood, CO 2001 – 2002

Senior Account Manager

Forsythe acquired the sales/technical resources of DIS Research in August 2001. Sold HP UNIX, Intel-based Servers, Enterprise Software Solutions, Networking Products, SAN Solutions and Consulting Services to Fortune 500 companies. Successfully expanded Western Territory highlighted by a $1M POS solution for United Artists Theatre Circuit and a $1M SAN Storage solution to IHS Energy Group.

DIS Research, Inc. Englewood, CO 1999 – 2001

Senior Account Manager

Focused on new business development, selling HP UNIX, Intel-based Servers, Enterprise Software Solutions, Networking Products, SAN Solutions and Consulting Services. In FY2001, I was personally responsible for $3.5M of Revenue at 21% GPM.

Stonebridge Technologies, Inc. Dallas, TX & Denver, CO 1997 – 1999

Strategic Account Manager

Joined Stonebridge to focus on new business development, selling HP UNIX and Intel-based Servers, Enterprise Software Solutions, Networking Products and Consulting Services. As the National Account Manager for the MCI WorldCom account, I interfaced with MCI executives nationally.

In May of 1998, I opened the Denver, CO office of Stonebridge Technologies and relocated. Responsible for sales and professional services in the Western Region, including MCI nationally.

Affiliated Computer Services, Inc. (Xerox) Dallas, TX 1990 – 1997

Director of Data Warehousing

Provided business consulting for multiple accounts with a global outsourcing company, selling and delivering data processing services to customers under long-term contracts. Responsible for due diligence of outsourcing prospects, building financial models for business justifications, fulfillment and delivery of RFP’s, developing sales proposals for long-term contractual arrangements for the outsourcing of data centers, contract administration and project management. Heavily involved with Mergers and Acquisitions.

Promoted to Director of Data Warehousing and managed delivery consultants focused on Business Intelligence systems, Middleware Products and Relational Databases. I was directly responsible for maintaining vendor relationships and focused on client satisfaction for these implemented solutions.

Education and Training

Computer Science, University of Missouri-Kansas City

Expert in Microsoft Desktop Suite

Have used and understands the value of various CRM’s - Dynamics, Salesforce, Goldmine, Zoho)

Trained in:

oMicrosoft Gold Certified – Collaboration & Content

oMiller Heiman Strategic Selling and Conceptual Selling


RETIRED - 18 year veteran Volunteer Firefighter and First Responder

oElk Creek Fire-Rescue, Conifer, CO (1999 - 2011)

oElk Creek Fire Board (Director) (2008 - 2010)

oIndian Hills Fire-Rescue, Indian Hills, CO (2011 - 2016)

Business and Personal References available on request

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