MarkCom Social Media Digital Content Manager
Resume:
Donald Kopis
Marketing & Communications
Digital & Traditional Content Project Manager
Writer Photographer Graphic Designer
CONTACT
***********@*****.***
https://www.linkedin.com/in/dkopis
https://donaldkopis.myportfolio.com/
EDUCATION
MBA Indiana University
BA COAS Indiana University
• Indiana Economic Development
Course, Ball State University
• Applied Safety & Ergonomics
Warnings/Risk Training, Ann Arbor MI
EXPERTISE
Project Manager
Marketing collateral,
trade show logistics,
inter-organizational collaboration
Writer
Press releases, manuals, catalogs,
SEO blog/social media posts, editorial
(trade magazines), advertising copy
Graphic Designer
B2C, B2B, Retail, Corporate, Nonprofit:
you name it, I’ve done it
Photographer
Primarily online applications
but also products, event coverage
OS Platforms
Apple iOS, Microsoft Windows
Adobe Creative Cloud Suite
Photoshop, InDesign/PageMaker,
Illustrator since 1988; Framemaker
Microsoft Office
Word, Excel, PowerPoint, Access, Outlook
Social Media Marketing
Facebook, Twitter, YouTube
Web, UI/UX
WordPress + Themes, Wix,
Squarespace, PDAdmin,
Ecwid (e-commerce widget),
Amazon business, eBay business
Additional
Quark Xpress, Corel Draw, Serif (UK), Lotus Notes, Evernote, Mail Chimp, Survey Monkey, more
The experience, skill and work ethic to add true value to a firm’s mission with strategic and tactical marketing/ communications problem-solving using
proven and effective ROI solutions
EXPERIENCE
Kopis All Media LLC consulting/contract
Principal
Marketing and communications solutions for firms and individuals with projects that are too big for them, too small for agencies and too complicated for walk-in retail. Easy Heat Inc manufacturing
Marketing/Communications Manager
Developed, created, managed marketing/communications content for B2B, B2C stakeholders. Managed vendors: publishers; printers, lithographers, package manufacturers; professional photographers; art directors and artists; Web page developers & ISPs; professional videographers. Project Future economic development nonprofit
Marketing/Communications Manager
Marketing and communication responsibilities as well as: research; survey creation and implementation; RFQ/RFI report generation for ED inquiries.
Whirlpool/KitchenAid manufacturing
Marketing Project Traffic Manager; Graphic Designer contracted
Managed graphic design team from inhouse and outsourced prepress departments; graphic design for ads, line art, online content. Managed multiple product managers’ needs. Berkshire Hathaway/Choretime manufacturing
Technical Writer, Document Developer contracted
Updated or created manuals: copy, photos, line art. Environmental Technology Inc manufacturing
Marketing Content Specialist
B2B manufacturing marketing and product content and collateral creation. WordPress site maintenance, Google analytics (free). Branded SEO blog/social media posts. Showmen Supplies Inc manufacturing/B2B retail
Digital Marketing Specialist
Manufacturing and retail marketing content and collateral creation. WordPress and ecommerce web sites’ content maintenance. Branded SEO blog/social media posts. Trade magazine/online advertising management (negotiation, content creation, press releases).
Donald F. Kopis
***********@*****.***
(please email for additional contact information)
Summary of Qualifications
• Budget development and management
• Competitive market research and analysis
• B2B, B2C, B2G digital and traditional asset creation, development and design of marketing and point-of-purchase components, collateral (embroidery, plate etching, silk screen, etc.) and digital (web sites, presentation decks, etc.)
• Writing, editing: ads, blogs, social media posts, advertorial (branded content), press releases, technical manuals, catalogs
• Web site graphic and communication design using UI, UX analyses and best practices
• Advertising and press release creation and distribution (consumer, B2B, government and trade publications)
• SEO, social media, branded content best practices
• Product display packaging design (including multilingual)
• Trade show work: displays, logistics, booth management, attendee engagement
• Product knowledge videos, from script to shooting to editing to manufacture and distribution
• Photography, photo illustration, photo editing
• Videography (with DSLR camera), video editing for social media
• Professional audio recording management
• Art direction vendor management for photography, videography
• Batch-processed product photos for online catalogs
• Stakeholder collaboration for best visual quality and file size efficiency for digital asset uses
• Vendor management: advertisers; printers, lithographers, package manufacturers; professional photographers; art directors and artists; Web page developers & ISPs; professional videographers
• Strategic website wireframing
• Employee supervisor: usually five or fewer, but as many as 30 over two shifts Technical Summary
• Computer OS: Apple iOS, Microsoft Windows
• Adobe Creative Cloud (suite): Photoshop, InDesign/PageMaker, Illustrator since 1988; Framemaker
• MS Office (Word, Excel, PowerPoint, Access)
• Social media literacy for marketing: Facebook, Twitter, YouTube
• WordPress + Themes, Wix, Squarespace, PDAdmin, Ecwid (e-commerce), Amazon business, eBay business
• Other: Quark Xpress, Corel Draw, Serif (UK), Lotus Notes, Evernote, Basecamp, Mail Chimp, Survey Monkey,Salesforce, more Education
MBA, Indiana University South Bend, South Bend IN
BA, Indiana University Bloomington, Bloomington IN Professional Credit (40 hours’ work), Indiana Economic Development Course, Ball State University 02/09 Accredited by the International Economic Development Council (IEDC) Professional Summary
Kopis All Media LLC South Bend IN 06/09 – Present
Principal, Marketing and Communication Consulting
• Develop, create and manage marketing/communications content for web and print: written, visual
• Regularly use DSLR camera for photography and videography
• Clients: manufacturers, non-profits, artists, secondary and post-secondary institutions
• Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere, After Effects, Audition, Muse
• MS Windows OS; MS Office: Word, Excel, PowerPoint, Access Showmen Supplies Inc La Porte IN 06/16 – 09/17
Digital Marketing Specialist
• Created advertising and PR content (copy, art, photography), as well as buying, negotiating, scheduling same
• Managed several web sites, including WordPress developed sites
• Social Media marketing: Facebook, YouTube, Twitter, etc.
• Applied writing, designing, photography/photo editing, video shooting/editing, posting for manufacturing and retail product marketing collateral for print and web; some POP packaging
• Apple Mac OS; Adobe CS4
• WordPress; Ecwid; 1and1; PCAdmin; Evernote; eBay business; Amazon business Kopis, page 2
Professional Summary
Environmental Technology Inc South Bend IN 02/13 – 02/15 Marketing Content Specialist
• Responsibilities included writing, designing, photography/photo editing, posting: manufacturing product marketing collateral for print and web
• Social Media Marketing, SEO, Content Creation and Management (web/print); blog composition, posting
• RFQ/RFI sales deliverables
• MS Windows OS; Adobe CS 5.5; MS Office
• Salesforce; Basecamp; Google Analytics (free components); WordPress Berkshire Hathaway/Choretime Milford IN 02/12 – 02/13 Technical Writer/Document Developer (contracted)
• MS Windows OS
• Adobe FrameMaker, Photoshop, Illustrator
Whirlpool/KitchenAid St Joseph MI 02/11 – 10/11
Marketing Project Traffic Manager; Graphic Designer (contracted)
• KitchenAid Countertop division (consumer product manufacturing)
• Managed graphic design activities for product packaging and marketing collateral (product information sheets; ads for national magazines; rebate forms for national retailers)
• Project management, including: multiple product/brand managers' needs; work flow from department to in-house and outsourced prepress departments; graphic design team; graphic design for ads, line art, online content
• Apple Mac OS; Adobe Illustrator, Photoshop, InDesign; Lotus Notes; proprietary software for project management Project Future South Bend IN 10/07 – 05/09
Marketing/Communications Manager
• MS Windows OS; Adobe Illustrator, Photoshop, InDesign; MS Office
• Research; survey creation and implementation; content design, development and distribution
• RFQ/RFI properties, grants/tax abatements
Easy Heat Inc New Carlise IN 01/95 – 09/07
Marketing/Communications Manager
• MS Windows OS; Adobe software
• Developed, created, managed marketing/communications content for B2B, B2C stakeholders
• Managed vendors: advertisers; printers, lithographers, package manufacturers; professional photographers; art directors and artists; Web page developers & ISPs; professional videographers Online portfolio at https://donaldkopis.myportfolio.com LinkedIn profile at https://www.linkedin.com/in/dkopis/ Sample online catalog (first 8 pages: all content) https://issuu.com/showmensupplies/docs/showmen_lighting_catalog_-_0913sh13
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