Atlanta Marketing Professional

MANDY NESZ

**** ********* ***** ********* ******, Georgia 30082

Phone: 904-***-**** *********@*****.***

Experienced professional with over twelve years of experience in the marketing and advertising industry,

including work in the digital, print, project management and special event areas

PROFESSIONAL EXPERIENCE

SIMON PROPERTY GROUP, www.simon.com – Atlanta, GA September 2015 – January 2018

National Retailer Marketing Manager

Managed national and regional marketing plans including offer programs and promotions for shopping malls, outlets and retailers

Duties included directing scope of work, offer solicitation, creative execution, proofing, delivery and billing (digital and printed output including B2B and B2C printed booklets, brochures, flyers, POP materials, direct mail, e-mail and landing page updates)

Oversaw outside agencies and printers

Worked internally with Creative Services, Brand, Digital, Sales and Finance departments

Created creative and digital briefs to ensure creative and copy met approved company and brand standards

Executed internal and external B2B e-mail campaigns including list sourcing

Trained retailers and posted retail offers to external digital showcase

Event execution included working on social influencer events and sponsorships, including Susan G. Komen

Managed budget of approximately $1 million

Reported out internally on YOY results including offer parity, participation and cost savings

Analyzed competitive landscape and reported to upper management

AMERICASMART, www.americasmart.com – Atlanta, GA March 2015 – September 2015

Interactive Digital Project Manager (contractor)

Managed the scope, definition and implementation of online projects from inception to production launch and post-launch assessment

Projects included overseeing internal website design, e-mail campaigns, display ads, content management and mobile apps

Managed project management system for internal team, budgets and multiple outside agencies

Conducted weekly meetings with the Marketing and Digital teams to ensure campaigns were launching on time

Maintained user experience and oversaw the launch and maintenance of company-owned sites including a mobile application

LOOK-LISTEN digital agency, www.looklisten.com – Atlanta, GA November 2014 – March 2015

Digital Advertising Project Manager

Managed digital advertising projects and timelines including project discovery, scope, time management, testing and tracking

Created and launched search, display, e-mail, web and mobile campaigns for multiple clients

Assisted in managing tracking tags and tag management platform

Primary point of contact for vendors, clients and an internal team of developers and designers

Ensured campaigns were launched efficiently, effectively and on time

Created agency project timelines, statements of work and managed hourly burn reports

THE HOME DEPOT, www.homedepot.com – Atlanta, GA July 2011 – October 2014

Interactive Online Advertising Project Manager (March 2012 – October 2014)

Served as the primary contact to internal merchandising marketing, media and ad agency partners for the online banner advertising marketing plan across all Home Depot departments and services

Held responsible for managing each process from start to finish: concept, production, programming and trafficking of the final product while keeping projects on-task, within budget and launched on time

Worked with senior leadership to prioritize projects and acted as primary chair in owning deliverables

Developed strategic recommendations for digital enhancements based on analytics

Reported on best practices, industry standards, and technical requirements associated with assigned projects

Ensured brand guidelines were met in every creative execution

Worked with all media channels to drive fully integrated and consistent campaigns while seeking innovative and cost-effective solutions

Managed creative budget of approximately $1 million, utilizing base and incremental vendor funds

Merchandising Marketing Coordinator, Bath & Plumbing (contractor, July 2011 – March 2012)

Co-captain of 2 major departmental marketing efforts: bath and plumbing

Collaborated with merchants to plan strategic and tactical yearly marketing plans

Managed all departmental digital activity: homepage placements, online promotions, display, mobile & e-mails

Managed search, CRM, social and online vendor campaigns utilizing base and incremental vendor funds

Oversaw all social media efforts including Facebook, Twitter and community blogs, including writing copy

Updated pro, consumer and digital marcoms, including tracking of competitive activities

Developed and proofed broadcast scripts, print ads, signs, E-circulars and promo e-mails (consumer & pro)

Composed creative briefs to support utilization of marketing activities

Managed relationships with vendors and agencies while optimizing usage of available marketing funds

Created and presented weekly marketing updates, including competitive activities to department

Collaborated with department to create monthly and special event pitch submissions to present to senior leadership for consideration in broadcast, print, social and digital media

Generated competitive reports and provided updates via MarketTrack, AssetLink and Insight HD

INTERCONTINENTAL HOTELS GROUP, www.ihg.com – Atlanta, GA December 2010 – July 2011

Loyalty Program Marketing Associate Manager (contractor)

Oversaw global paper statement and fulfillment activities for hotel loyalty program: Priority Club Rewards

Managed multiple outside vendor relationships with advertising agencies, fulfillment houses, printers and translations

Assisted in writing copy and image selection for ongoing fulfillment letters and other marketing collateral

Proofed all copy and images to ensure accuracy and adherence to brand guidelines

Worked with global counterparts to certify that copy and messages were executed appropriately and translated properly

Supported multiple vendor transition phase for fulfillment houses and advertising agencies

Processed invoices and managed budget

PILOT PEN CORPORATION, www.pilotpen.com – Jacksonville, FL December 2009 – June 2010

Marketing Coordinator

Supported two Senior Product Managers and managed the day-to-day support of consumer, mass market and commercial marketing initiatives

Managed specialty high-end Namiki segment including – creation, copywriting and dissemination of product launch memos, marketing bulletins, advertising schedule and sell sheets

Coordinated all aspects of major tradeshow from planning to execution and follow-up

Managed non-profit sponsorship in conjunction with new product launch

Developed new marketing collateral in conjunction with the creative department; proofed and ensured accuracy of existing and new materials

Managed monthly of Nielsen data, market research reports & Google Analytics

Interacted with internal departments (sales, finance, creative, purchasing), outside vendors & buyers

Oversaw all image requests and ensured that graphics met internal specifications

BENJAMIN MOORE PAINT COMPANY, www.benjaminmoore.com - Jacksonville, FL March 2003 – April 2008

Field Retail Marketing Specialist (January 2006 –April 2008)

Regional Marketing Coordinator (March 2003 – December 2005)

Oversaw all regional marketing, advertising, promotional and special events for a network of over 400 independent single and multiple-store outlets

Created, implemented and presented multiple marketing plans, promotions and campaigns

Managed an advertising and media budget of approximately $1 million

Collaborated with advertising agencies to create and sell group advertising programs utilizing available co-op dollars and increased the total number of participating markets by 200%

Increased group advertising retailer participation by over 50% YOY

Negotiated and developed sports and industry-specific sponsorships

Prospected and managed relationships with outside vendors, printers and advertising agencies and ensured ongoing projects were completed in a timely manner while adhering to budget guidelines

Coordinated and managed all aspects of tradeshows, grand openings and special events for retailers and various customer segments (consumer and pro)

Created and presented marketing plans to regional sales team and retailers on a quarterly basis

Assisted in the creative development, design, writing, proofing and editing of branded materials, newsletters, brochures, flyers, invitations, POP, sell sheets, direct mail and e-mail blasts in support of multiple campaigns

Supplied retailers, vendors and agencies with approved web, print, broadcast & outdoor graphic files

Interacted on a daily basis with Sales, Creative, Merchandising and Finance

SKILLS

Microsoft Office Suite, Microsoft Project, Salesforce, Teamwork, Basecamp, Trello, Assetlink, Sharepoint, AS400

EDUCATION

LOUISIANA STATE UNIVERSITY - Baton Rouge, LA

Bachelor of Arts in Mass Communications, focus in Advertising; Minor, Business Administration

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