Sales and Marketing Lead

GWEN TAN

Determined and Highly Motivated Operational Excellence Bilingual in English and Mandarin.

https://www.linkedin.com/in/gwen-tan-ls

EXECUTIVE SUMMARY

Strong performer with proven track record of more than 8 years’ experience in Sales and Marketing, as well as Project Management (local and regional), with leading MNCs in hospitality industry on ad-hoc and retainer basis (references and endorsements available).

Consistently achieve business results via measurable financial and operational indicators.

Effective in spearheading digital marketing with functional responsibilities handling all sales and marketing activities from ground up, driving end-to-end processes.

Hands-on experience in implementing local and regional projects, launching new products, establishing channels and delivering on time for all new products.

Strong in presentations, business savvy, fast learner, adaptive.

Excellent verbal and written communication skills.

CAREER OVERVIEW

H Concept Asia Pte Ltd [Sep 2009 to current]

Sales and Marketing Lead

First Media Pte Ltd [Feb to Jun 2009]

Account Executive

Other professional exposures

Event Assistant/Telemarketer, IE Ideas Pte Ltd / Mediacorp [Oct 2006–Jan 2009]

Research Assistant, Prada / Ministry of Education [2008]

Sales Co-ordinator, YHI Corporation [Apr–Sep 2006]

ACADEMIC QUALIFICATIONS AND TECHNICAL SKILLS

Inbound Sales Certification – Hubspot [2017]

Sales Prospecting, Sales Negotiation, Online Marketing Foundations Certification – Linkedin [2017]

Bachelor of Business Administration (Distinction), RMIT [2008]

Proficient with Microsoft Office, CRM, Google Adwords, Google Analytics, Adobe Photoshop, Copywriting, CMS

Language: English, Mandarin, Japanese (JLPT3)

Driver’s License Class 3A

OTHER KEY DETAILS

Chinese, female, Singaporean

HP: 8180 2887

Email: ******************@*****.***

PROFESSIONAL TRACK RECORD

H Concept Asia Pte Ltd [Sep 2009 to present]

Leading hospitality supplier of hotel furniture and linen products, with factories across Asia of credible reputation; key clients include Radisson Golf & Convention Centre Batam, Dhigufaru Island Resorts Maldives, W Singapore Sentosa Cove, The Star Performing Arts Centre Singapore, Zetta Jet, Okura Taipei, W Bali, JW Marriott Medan, Terror Club, Singapore Marriott Tang Plaza Hotel, Hilton Singapore.

Sales & Marketing Lead

Sales Customer Relationship & Retention

Secure strategic local and regional hospitality projects with project value that supersedes annual target by 130%. E.g. Radisson Batam / Dhigufaru Maldives / Star Performing Arts

Largest deals closed : Radisson Golf & Convention Centre Batam Hotel Opening – 600k

Manage local accounts like :

Hospitality, Clubs and MICE [Dhigufaru Maldives, Radisson Batam, Star Performing Arts Centre, Civil Service Clubs, Terror Club, Heritage Apartments]

Government [People’s Association, Ministry of Defence, Ministry of National Development, Public Service Division PMO]

Education [SIM, ITE, NTU, Australian International School, Singapore American School, Yale NUS College, ST Gallen Institute, INSEAD]

Buildings & Construction [DP Architects, Shanghai Chong Kee, ID-212]

Aviation [Singapore Changi Airport, Singapore Aviation Academy, Zetta Jet]

Achieve sales quota and manage a portfolio of customers of all levels (CXOs, Middle and Users) to optimize client satisfaction, engagement and retention.

Increase sales through up-selling and cross-selling, handle customers objections, demands, complaints.

Travels to customer sites, proactively provide timely consultation to customers’ needs, explain benefits of our products and gather useful feedbacks on field intelligence.

Establish, build and nurture customers’ relationships.

Use in-house crm software to monitor, record customer activities, opportunities and forecast incoming deals.

Collaborate with business partners to increase sales opportunities with integrity.

Serve as a power user, an expert of my field, provide product information, trainings, demonstrations and after sales support.

A brand ambassador in international hospitality exhibitions and various networking sessions to attract, secure and retain new leads.

Marketing

Develop brand and marketing strategy through digital, traditional and international exhibitions, networking events to actively reach out to new clientele territories.

Manage the design, implement and measure marketing activities through paid, earned and owned (paid ads, SEO optimization, content marketing).

Drive creation of marketing contents with clear calls of action (website, social media, collaterals, paid ads) to attract and delight new prospects and existing customers to brings revenue growth.

Work with external agencies to develop marketing tools such as website (revamped biennially), collaterals and door gifts.

Create, design, layout and deliver viral social media contents using storytelling, copywriting, product styling and photoshop.

Analyze market trends, research on trending topics and create contents around best-selling products and develop new product launches.

Track, monitor and improvise social performance evaluation against marketing budgets and ROI.

Manage the company’s online presence and protect its reputation by monitoring and responding to chatter on social platforms.

Plan and coordinate networking events and biennially International Food and Hotel Asia tradeshows.

Portfolio showcase of digital marketing: Website Facebook Instagram

Project Management Business Development

Manage projects pipeline end-to-end (coordinate with vendors, factories, logistics team and customers) with tight deadlines.

Develop new clients/partners business across territories through products expansion and product launches.

Operations

Oversee end-to-end sales operations, mentor, coach and share best practices with administrative staffs.

First Media Pte Ltd [Feb to Jun 2009]

Account Executive

Source new sales opportunities through inbound leads follow-up, database marketing, cold calling and email marketing.

Execute solution selling, set up meetings and deliver persuasive sales pitches.

Collate customer feedback and enhance potential sales leads and pitches.

Coordinate communications between clients and graphic designers on new project pitches, ongoing projects requirements, briefs and deadlines.

KEY ACHIEVEMENTS FROM OTHER PROFESSIONAL EXPOSURES

Event management (IE Ideas / Mediacorp) Telemarketing (IE Ideas) Research and analysis (Prada / Ministry of Education) Sales support and co-ordination (YHI Corporation)

Events: Independently ran full day events, from back-to-back workshops to after-event parties.

Telemarketing: Exceeded outbound calls quotas to customers and update lead status and all prospect interaction in the marketing system. Overachieved 110% attendees against targets.

Research & Analysis: Conducted crowd flow analysis of a luxury brand and supported sales team with ad-hoc duties. Conducted school tests and update reports in the system.

Sales Support: Provided meticulous administrative support to sales team.

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