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Manager Marketing

Union City, Georgia, United States
March 09, 2018

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D’Joane H. McCorkle 404.***.****


Creative and innovative professional with over 10 years’ experience in profitable marketing campaigns, sales, team leadership, and project coordination. Able to effectively develop, implement and lead comprehensive marketing projects to exceed business goals. Capable contributor who actively engages and fosters relationships with internal and external stakeholders. Passionate about employee mentoring and volunteer opportunities within the community. Core Competencies Include:

Marketing Strategies & Campaigns Email & Print Content Development Project Management Creative Team Leadership Marketing Agency Collaboration Operations Client Services Communication – verbal, written, PC/Web Relational Teamwork Microsoft Office Webinars/NetMeetings


DHM Enterprises, LLC

Union City, GA

Real Estate Investor, 2017 – present

Target residential property owners who are in distressed scenarios and are highly motivated to sell. Niche markets include probate and absentee owners. Conduct comparative market analysis

(CMA) of properties to determine investment suitability. Submit written offers to property owners upon completion of CMA.

Highlighted Achievements:

Received 12% return on residential rehab investment deal.

Collaborated on (5) wholesale deals generating in excess of $10K in revenue.

As a member of Atlanta REIA, formed strategic alliances and created database of 200+ realtors, investors and institutional & private funding sources. AT&T

Atlanta, GA


Senior Marketing Communications Manager (Promotion), 2013-2016 Managed and developed direct mail communication programs to increase the profitability of company products and services through the utilization of various advertising media. Oversaw the development, execution, and monitoring of integrated communications programs on behalf of D’Joane H. McCorkle 404.***.**** Page 2 Professional Experience, continued:

specific business line in support of the strategic business objective. Most recent project focused on the acquisition of new DIRECTV customers along with AT&T Wireless cross-selling efforts. Highlighted Achievements:

Led team’s integrated communication project generating $660K in sales (108% of plan) EOY 2015.

Successfully launched supplemental email program for the Mobility-only cross-sell segment generating 10K calls, 70K clicks and $2K sales prior to DIRECTV mail team transition. Total directed response rate exceeded 1%, higher than original program projections.

Significantly improved MCF Reimbursement process with DIRECTV by establishing specific guidelines with internal and external stakeholders for timely and accurate submissions. Conducted bi-monthly and monthly meetings to address possible inaccuracies and gather feedback from stakeholders. Worked with vendor to revamp method to ensure a more simplified reporting method related to MCF. Met with DIRECTV to report annual and quarterly results. Resulted in DIRECTV reimbursing MCF funds totaling $665K in 2015. Management Associate 2005-2013

Served as administrative, marketing and operational liaison for the AVP within Consumer Marketing and Wireline organization of 35 individuals including contractors. Highlighted Achievements:

Reduced payment cycle from 60+ days to 30 days through seamless process creation.

Administered award recognition program and budget for entire Consumer Marketing organization of 450+ individuals.

Engaged in special project initiatives including serving as chair and co-chair for the UNCF Employee Giving Initiative (2012, 2013). Exceeded campaign goal by raising $119K+ (140% of target $85K).


Communications Chair - One ATlanTa Professional Development Mentoring Program

(PDMP), AT&T, 2013-2015

Communications Leader - ASPIRE Mentoring Academy (AMA), AT&T

Chair - UNCF Employee Giving Initiative, AT&T, 2013

Co-Chair - UNCF Employee Giving Initiative, AT&T, 2012 D’Joane H. McCorkle 404.***.**** Page 3 Professional Experience, continued:

AT&T Employee Resource Group Memberships - CommunityNETwork, oxyGEN, and Women of AT&T, 2009-2016

Volunteer - Open Hand

Mentor - Junior Achievement Job Shadow Day, AT&T, 2009-2015 EDUCATION/CERTIFICATIONS

DMA Certified Marketing Professional

MBA - Iowa State University, Ames, IA

BS, Business Management - Oakwood University, Huntsville, AL

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