Social Media Marketing

Tamara Argueta

Communications Marketing Guru

Bronx, NY 10454

******.*******@*****.*** - 626-***-****

A veteran communications/marketing professional with nearly a decade of experience that has an established record of integrated marketing, social media management and content writing. WORK EXPERIENCE

Marketing Consultant

West Basin Municipal Water District - Carson, CA - 2017-06 - 2017-12

• Implemented marketing strategies for the District including marketing collateral, social media marketing and advertising.

• Pre-event preparation for the annual Water Harvest festival including obtaining sponsorships and booth participants, volunteer coordination and facilitate advertising plan.

• Managed marketing campaigns deployed various digital marketing channels, including targeting and segmentation

• Post Water Harvest analysis to determine number of attendees, geographic demographics and marketing tracking, and then presenting the findings to the West Basin Board of Directors. Sr. Communications Consultant

Regal Medical Group - Northridge, CA -

2016-06 - 2017-06

• Developed PR campaign to increase Dr. Richard Merkin’s (Regal Medical Group founder) presence amongst trade publications.

• Created social media plan, which saw a 26 percent increase in organic “likes” and a 38 percent increase in social media interaction in less than six months.

• Managed and worked collaboratively to define brand strategy & marketing Strategy

• Organized a series of 16 events called “Celebrating Your Health” throughout L.A. and Orange Counties while working with an outside vendor to finalize logistics, totaling more than 10,000 attendees. Marketing Manager

WestPrime Systems - Chino, CA -

2014-06 - 2016-06

• Oversaw marketing opportunities for business-to-business clientele by reviewing Salesforce pipelines, determining overstock inventory and previous email marketing campaigns.

• Copywriter for communication collateral including E-newsletter, social media pages and press releases.

• Managed all incoming sponsorship inquires, internships applications and trade show representation Digital Marketing Specialist

NuMe Products - Van Nuys, CA -

2012-06 - 2014-06

• Partnered with companies on engagement strategy and execution of digital marketing campaigns

• Established PR campaigns for multiple products, ensuring placements with social media influencers Kaelyn and Lucy and traditional outlets such as Yahoo.com, In Touch Weekly and Telemundo D.C.

• Pitched new digital marketing strategies and interactive projects to clients, managing Facebook Ad campaigns, and working with clients on social media and mobile marketing campaigns

• Effectively communicate with Junior Publicist to confirm press releases; press coverage, social media updates and pitches are promptly delivered to media contacts and clients.

• Strategic Marketing, Integrated Marketing & Promotional Plans, Digital & Social Media Marketing and Brand Portfolio Optimization

• Delegate interns with different tasks and responsibilities, so they can establish a strong foundation for a career in public relations.

EDUCATION

Bachelor of Arts in Communications

University of Denver

2009-06

SKILLS

Microsoft Office, Media Relations, Customer Service, Phone Etiquette, Brand Ambassador, Social Media Management, Press Release Writing

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