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Sales Manager

Reno, NV, 89508
March 05, 2018

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Mary L. Schell Résumé Page *


An innovative, results-driven sales professional who consistently adds value to the sales team by cultivating strong customer and brand loyalty, identifying and implementing new business strategies and managing the day-to-day details from a big-picture perspective allowing the sales team to focus on what it does best: sell!

Developed a keen appreciation for how to balance the company’s profit margins with the customers’ needs to exceed stakeholders’ expectations through extensive experience in inside and outside sales.

Recognized as a team player and a strong communicator with a proven record of success in developing and promoting projects, programs and plans. Transformed the Inside Sales Representative (ISR) to a Product Manager role that improved communication channels between the customer and manufacturer resulting in increased sales.

Streamlined sales teams and the demo loaner process to manage high volume orders and to comply with manufacturer’s specifications; process was adopted by one of the company’s suppliers to internally track its samples from engineering.

Developed innovative programs to meet a changing business/technology/product market. Created and facilitated photography workshops in classroom settings and off-site venues to train professional and consumer camera users with the intricacies of digital photographic equipment. Expanded the teaching program to over 120 teaching events per year over seven years which resulted in traceable gate fee revenue of over $70k showing increased bottom-line profits. PROFESSIONAL EXPERIENCE

Business Development Manager, Northern Nevada Business Weekly November 2017 to Present

Sales of advertising to the B2B market covering the Northern Nevada and Northern California areas for the weekly newspaper publication. Prepare and present customized advertising campaigns for individual accounts. Weekly forecasts and accounting of all accounts keeping the target quota as the focus. Cold calling and used “hunter” skills to uncover leads for possible new accounts. National Educational Account Manager, Supplies Outlet, LLC November 2015 to November 2017

Responsible for growing the revenue and gross profit margin thru increased sales in Educational departments by extending excellent customer care service, discount programs, quoting/bids and building relationships with the key personal and teachers nationwide. Responsible for managing the existing customer base of over 5000 accounts; fielding inbound sales calls and calls concerning technical questions as well as outbound cold calling sales calls. Has a “hunter mindset” for growth with new customers through prospecting tools. Continually, meets and exceeds the monthly sales quota and outbound cold call quotas.

Mary L. Schell Résumé Page 2

Inside Sales Representative, Server Technology, Inc. March 2015 to October 2015

Supported three Regional Sales Managers covering the Western Region, Pacific Northwest, and the Four Corners Region to assist them in growing their businesses and achieving their quarterly quotas. Engaged with reseller partners and end users on their Power Distribution Units (PDU) for their growing data center needs. Processed all registration requests from reseller’s, quotes, purchase orders within two hours of receiving their requests, and managed forecasting using Following up with end users to monitor their shipping and tracking logistics requirements.

Product Manager, ISR & Asst. Administrator, Electec NorCal June 2008 – March 2015

Partnered with outside sales representatives to retain and grow their business by building positive team relationships with their end customers and manufacturer executives. Used listening and open communication talents to develop and grow relationships to close sales.

Managed every aspect of the sales cycle: customer quotes, samples, monthly forecasts, design splits for commission tracking, RMA’s, and tracked lost revenue from other territories and customer purchase orders. Managed all legal documents for the OSR team (CNDA, IPLA, RSNDA’s). Reconciled customer invoices and commission statements.

Generated and tracked qualified business leads. Made prospecting calls to gather account information on BOM’s, competitive information and track to current leads. Performed reconciliation projects which included customer invoicing, and commission statements issues.

Prepared and presented formal reports, both oral and written, to manufacturers including Intel, GE Power, ONSemi Conductor, FCI, Sharp Microelectronics and SanDisk.

Communicated with the owners/partners of Electec NorCal to keep them abreast of all manufacturer line activity, factory changes and market trends using systems analysis and problem- resolution skills.

Inside Sales & Teacher/Event Coordinator, Keeble & Shuchat Photography March 1998 – June 2008

Maintained top salesperson position while creating a class and school program.

Planned, scheduled, budgeted and executed all events for the consumer product store and the professional store.

Initialized and “opt-in” customers maintained the corporate customer e-mail database and monthly newsletter; grew e-mail database to over 5,000 in less than two years.

Taught studio lighting classes, scouted workshop locations and conducted field classes. Traveled to camera clubs, colleges and universities, trade shows and meetings of the Professional Photographers Association to promote and market the professional store and its services and products.

Outside Sales Representative, MacPherson Sales (Owner) February 1995 – March 1998

Grew the Central Valley/Reno/Southern Oregon territory from $1M to $3.5M sales revenue over a three-year period by selling all products across 26 manufacturers’ lines to 24 professional independent camera stores correspond with more than 24 camera stores via fax and e-mail.

Presented technical product training to the sales teams and end-user customers of 24 camera stores.

Scheduled, organized and hosted manufacturers’ trade shows, dealer demos and photo field trips. Mary L. Schell Résumé Page 3

COMPUTER EXPERTISE Pro Channel Model N. Google Docs

Avidian Prophet Microsoft Office


Intel, GE Critical Power, ONSemi, Sandisk, Oz Training - Technical product and customer relations training.

San Joaquin Delta College – Business and Accounting Mary L. Schell Résumé Page 4

Mary L Schell References


Keeble & Shuchat Photography

Terry Shuchat (Store owner)

737 North Hampton Drive

Palo Alto, CA 94306

Cellular: 650-***-****

Electec Norcal, LLC

Julie Aitken (Sales & Marketing Manager)

260 W Hamilton Ave.

Campbell, CA 95008

Office: 408-***-****

Geneva Watch Group

Cory LaJoie (Credit Manager)

1407 Broadway

New York, NY 10018


Cellular: 510-***-****

Supplies Outlet, LLC

Pete Angel (Corporate Sales Manager)

5440 Reno Corporate Drive

Reno, NV 89511

Cellular: 775-***-****


Rich Parker (Vice President Sales – Western Regional – Now retired) 3600 Posse Trail

Leandor, TX 78641


Cellular: 914-***-****

Mary L. Schell Résumé Page 5

Nor-Cal Photo Supply

Lew Held, President/Owner

4460-16 Redwood Hwy. #1

San Rafael, CA 94903

Cellular: 415-***-**** E-fax: 415-***-**** Email: To whom it may concern,

It is my delight to recommend Mary MacPherson Schell(Mac) for the sales position within your company. I have known Mac for over 25+ years, from when she was a store manager, as a manufacturers sales representative and the top salesperson and at each of these positions she always excelled.

Mac is a salesperson at heart; she works hard at listening to the customers’ needs and sells them the proper product to match their needs and always making sure that the business enjoys a profit. She is ethical, honest and always willing to “raise the bar” for other salespeople need to reach for. She has a thirst for learning as well as teaching when it comes to product knowledge. In the past; Mac and I worked closely on many classes, and field workshops. Her focus on the smallest of details made my job seamless because I knew she would never miss a step; as she thinks of the whole picture and what needs to happen to make those events successful and profitable. Mac will bring to your business a level of professional sales, passion, excitement, and core team building that cannot be surpassed.

If you would like to talk with me further, please feel free to contact me on my cellular at 415-***-****. I look forward to hearing from you.


Lew Held

Lew Held


Mary L. Schell Résumé Page 6

4275 Rewana Way

Reno, NV 89502


To whom it may concern,

It is my pleasure to recommend Mary as a candidate for your company. I worked with Mary for over a year as her sales assistant, during that time Mary never ceased to amaze me with her amazing talent and warm demeanor.

Mary is always prompt and detail oriented, she has great talent when it comes to connecting with clients and her co-workers, I think this is her greatest strength. She is honest, dependable, and always more than willing to rise to the challenges presented to her often far exceeding those expectations. During my time working with Mary I truly learned what it meant to create a strong client-vendor relationship.

As her assistant, I regularly witnessed her professionalism with both clients and coworkers on the phone and by email, she has a special touch. Mary is a wonderful example of a team player always willing to go the extra mile; to make sure the whole group succeeds. In conclusion, I will always value my time working with Mary as she was an invaluable manager and a great friend. Please feel free to contact me if you have any questions or would like any expansion on my recommendation.


Mary L. Schell Résumé Page 7

Corinne “Cory” LaJoie

Geneva Watch Group

1407 Broadway

New York, NY 10018

To whom it may concern:

I have known Mary Macpherson for over 20 years. We worked together while I was employed as the Credit Manager of Tamron USA and Mary was an independent rep. Mary did not directly report to me, but we worked very closely together.

Mary was always very meticulous in her paperwork; every T crossed every I dotted. She is very self-motivated and well capable of achieving any goal or task set to her. She never backed down from uncomfortable situations. I often required her to drive long distances to collect a check form a past due customer. Not always a pleasant task for a salesperson.

Mary is a bright and personable individual. Her demeanor is always pleasant and friendly. Mary welcomes leadership opportunities and meets her deadlines with a zest. If you’d like to speak to me further, please feel free to give me a call on my mobile 510-***-****. Sincerely,

Corinne “Cory” LaJoie

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