Gary L. Sanders
El Segundo, CA *****
Copywriter / Content Editor / Proofreader
A professional writer and editor with a career spanning everything from high tech to fashion, bringing creativity, versatility, and experience. A team leader able to get the most from the talents of each member of a group while taking an innovative approach to each issue. And an experienced communicator with a knack for thinking visually to help audiences understand the most complex issues. Currently holds a DoD SCI Top Secret Clearance.
Highly developed sense of concept for creating advertising and promotional campaigns. Award-winning, business-growing, and brand-building copywriting and creative thinking. Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook. Some experience with Adobe software as well as Quark. Training creation experience in Force10. Conversation-level Japanese.
Freelance Copywriter 2016 – 2018
Worked as a freelance copywriter and editor while looking for a full-time position. Spent some of this time working for Raytheon in El Segundo, CA, and for smaller clients on an as needed basis.
The Boeing Company, El Segundo, CA 2001 - 2016
Creative Services, Senior Copywriter
Collaborated with the graphics team, providing a strong understanding of marketing and branding and how they could be used to reach Boeing internal and external customers. Recent successful projects:
Developed a campaign concept to promote a change in culture from one where errors in design drawings were accepted to one of 100% accuracy. The strength of the concept, “Drawn to Perfection,” led to the application of this project from a local initiative in a large workgroup to a corporate-wide campaign. The initial target group of this campaign improved their accuracy from about 64% to more than 90%, year over year.
Identified the issues, honed the concepts, and created a look-and-feel for the on-going “PeopleFirst” campaign to showcase Boeing’s commitment to employee professional and personal well-being. Initiated at the Puget Sound location, the campaign was brought to the El Segundo office for creative input. Several Boeing entities saw increased traffic to their Web sites, including the Well Being, Community, and Learn Together programs.
Provided project management, in addition to writing and editing expertise, to the creation of Boeing’s diversity and technical nomination packages. Boeing nominees consistently won top honors at these competitions, including the most competitive and prestigious awards. While maintaining high quality, the team was able to lower costs and reduce the amount of time nominees were spending on these packages by hundreds of hours per year as well as reducing production time and costs by 6-7% year after year for several years.
Created new concepts annually to help Boeing El Segundo meet its environmental impact requirements through rideshare and other modes of transportation. Through the use of inexpensive, yet highly effective methods, was able to reach the maximum number of people at the lowest cost possible. These efforts allowed Boeing to meet its environmental goals and save thousands of dollars in fines and penalties.
Developed, wrote, and edited a printed newsletter to reach line workers as well as people in the offices. El Segundo Month-in-Review gave management in the satellite division a much-needed vehicle to communicate with the union workers during contract negotiations. The newsletter allowed management to present their side of each issue to the union workers, which was essential in avoiding a potentially prolonged strike.
Candle Corporation, El Segundo, CA 2000 - 2001
Internet and Publishing, Senior Editor
Edited two publications designed to reach the Candle user community, a large group of top-line managers and IT professionals:
Candle Computer Report (CCR) On-line, a technical journal read by hundreds of IT leaders, considered one of the most important journals in the field of mainframe IT.
Connections, a glossy, eight-page magazine designed to inform thousands of Candle business partners of news and opportunities.
Also developed dozens of pages of content for the Candle Web site and produced all of Candle’s three to four annual trade ads
Additional Relevant Experience
Merisel, Inc., El Segundo, CA
Creative Services, Senior Copywriter
Developed strategy, concept, and execution for hundreds of trade ads and direct mail pieces each year. Defined the “voice” of Merisel in a highly competitive and aggressive market. Assumed duties of the creative director, as necessary.
Access International, West Hollywood, CA, and Osaka, Japan
Corporate Clients Group, Japanese/American Business Consultant
Built relationships between American businesses such as AMC Theatres, The Stage Deli, and WQED Television with Japanese companies, including Osaka Gas & Electric and Mitsubishi Manufacturing.
Sony Corporation, Tokyo, Japan
International Marketing. Copywriter/Editor
Wrote and edited marketing materials for the highly profitable professional market for audio and video recording and broadcast products. Managed the initial marketing for high definition television.
University of California Los Angeles
Bachelor of Arts in English