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Marketing Manager

Edison, NJ
March 05, 2018

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SONNY SINGH 917-***-****

Event Planner/Marketing & Promotions Manager


Event Logistics and Production; Vendor negotiations/Management; Project Management/ Marketing and Promotions; Budget Planning/Execution of Recruiting Events; Venue Selection; Theme Design/ Creation; Hospitality/ Transportation Management


I am self-motivated and passionate graduate with almost Nine years of experience in the field of Event planning/ Marketing and PR.

I have good communication skills and organizational skills; I possess excellent verbal and written communication skills. All these skills have been enhanced during all the work experiences I have gained over the years.

I am very meticulous, I show pride in all the work I do, I work well under pressure and I love a challenge.

My main strengths are adaptability, dependability and the determination to get a job done and strive for quality in everything I do. Proven ability to manage schedules, meet tight deadlines and offer consistently high-quality events.

I believe there is scope to learn from every new experience which helps in self-improvement both personally and professionally


Conversant with MS-Office Applications Word, Excel, PowerPoint

Familiar with many Event Management software programs - Bizzabo, Eventbrite, Google Drive, Trello, Whova and Allseated.


Client: Citibank, New York

Designation: Event Marketing Coordinator Apr 2016 – Current

Responsibilities & Achievements:

Partner with business product area heads and conduct strategic and annual event marketing planning

Collaborate on event marketing project objectives and strategies, program content, and methods to evaluate overall event value to the consumer business

Develop creative solutions and fresh approaches to producing events that meet all marketing requirements while leveraging and maintaining the marketing, branding and financial goals of Citi

Provide feedback to enhance processes and drive efficiency Manage all components of project budgets, including the approval process and risk controls

Manage the design elements of marketing material associated with programs including event websites, save the dates, invitations, etc.

Recruiting Events –Client Development through regular follows ups, building network with new companies and businesses, venue selection, selecting key employees and stakeholders, recruiting volunteers, deciding on event signage, collaterals, check-in gifts and social aspects of a job fair.

Collaborate with internal website developers to manage invitations, online registration and client data

Manage vendor relationships and drive superior results through proper management of RFP process

Oversee pre-event details including site selection, contract negotiation, cost analysis, group activities, staging, and food and beverage services

Manage all logistical details pertaining to event presenters including audio visual requirements, travel, accommodations and on-site logistics, and coordination of materials, billing instructions, rooming list, and attendee manifests

Develop and review all logistical materials to be distributed to participants on-site including welcome letters, departure notices, seating cards, etc.

Manage and direct program details, including meeting room set-up, audio visual, registration/

Supervise on-site staff in all facets of event execution Manage event close out process in line with Global Event Marketing’s policies and procedures, including invoice payment and final budget reconciliation

Manage post event communications

Generate ROI reporting and metrics

Development Value:

Opportunities to work on projects across APAC region to broaden global skill sets

Opportunities to work and partner on Global projects

Opportunities to take on additional or expanded responsibilities within GEM or Executive Services

Client: Eventique Event Planning & Productions, New York

Designation: Event Coordinator Oct 2014 – Mar 2016

Responsibilities & Achievements:

Liaising with Clients and Vendors and main point of contact.

Attending meetings with clients taking down event requirements and planning and suggesting themes, décor, suggesting caterers, conduct inspection of venue and booking, productions and logistics.

Coordinated many corporate events, weddings, promotional activities.

Organized logistics for conferences and meetings including materials, shipping, and presentations. Including managing senior management travel to conferences, hotel room reservations and scheduling.

Planned internal conferences from start to finish. Site selection, contract negotiation, hotel management, F&B and room block management, onsite and registration management, final bill and payment.

Manage operational and administrative functions, to ensure specific projects and/or events are delivered successfully, efficiently, on time and within budget.

Provide leadership, motivation, direction and support to the PR and Event team.

Executing the final event and taking care of hospitality

Client: Doltone House

Designation: Marketing and Banquet Sales Associate Feb 2012 – Sep 2014

Responsibilities & Achievements:

Main point of contact between clients and vendors.

Meeting with clients regularly to review daily events

Communicating with staff over client requests

Conduct inspection and booking of event centers

Interacting with hotel staff and providing guidance so as to achieve work consistency

Setting up meeting with clients and giving them a tour of banquet halls.

Suggesting possible caterers for the event

Manage all event operations - Booking venue, chalking proposals, invitations, catering, event décor, production and logistics.

Client: Encore Events Pvt. Ltd.

Designation: Head of Client Relationship Manager & Event Coordinator Sep 2010 – Dec 2011


Liaising with Corporate clients and companies.

Discussing Event themes and ideas to suit brand requirement

Meeting clients regularly to review daily events

Communicating with other employees to discuss and give a presentation for client requests and queries

Conduct inspection and booking of event centers

Discussing corporate rates for desired hotels

In charge of every event, food, room set up, entertainment and audio visuals.

Executing the final event and taking care of hospitality

Project Achievements:

Successful interaction and winning over corporate with ideas and themes for their event

Well experienced in negotiating contracts and budgets

Great reviews and excellent feedback for my regular follow-ups, verbal communication and maintaining good relationships with existing and new corporate clients

Achieved to finalize many events like ACC Cement Awards Night, Jaypee Cement.

Client: Eventures

Designation: Marketing, PR Associate & Event Coordinator Sep 2009-Aug 2010


Promoted Bollywood Artists like television singers & Actors

Coordinated with many Indian artists during events in Kolkata, Jaipur & Hyderabad.

Meeting with clients regularly to review daily events

Communicating with staff over client requests

Conduct inspection and booking of event centers

Interacting with hotel staff and providing guidance so as to achieve work consistency

Setting up meeting with clients and giving them a tour of event sites

Suggesting possible caterers for the event

Ensuring the event is affordable to the client

Maintaining rapport with team members

Discussing corporate rates for desired hotels

In charge of all events, food, room set up, entertainment and audio visuals

Project Achievements:

Inventive and unique ideas for the event planning; Specialist in the special events, multi-tasking, coordination and assisted meetings of 100- 200, producing and handling budgets;

Well-Experienced in a negotiating contracts, arranging and overseeing staff and handling budgets;

Excellent communication, leadership and organizational skills;

Rapid learner able to grasp the new ideas, concepts.

Dedicated attention to detail.

Perform well in individual or team environment;

Active, self-motivated, determined and flexible.

Client: ING Bank

Designation: Project trainee and client coordinator Feb 2009 – Aug 2009


Liaising with HNI Clients to update them about Private banking methods new schemes and policies from calls and email

Scheduling 4 -5 appointments with HNI Clients for my senior Private Banker Advisor.

Maintaining and strengthening relationships with co- existing clients and regularly following up new clients and their queries.

Organizing Clientele data

Project Achievements:

Strong Interpersonal, verbal and written skills.

Communicating with clients efficiently and ability to seek appointment and meeting deadlines before time

Received consistently excellent feedback from the directors, supervisors and other staff members about my positive, determined attitude and empathetic, respectful and helpful demeanor.


2009 Bachelor’s Degree in Honors (Political Science Honors’) Loreto College

2006 Higher Secondary School, Loreto College

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