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Sales Marketing

Hamilton, ON, L0R, Canada
March 05, 2018

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Anne-Marie Balfour

*** ****** **. ****

Waterdown, Ontario

Canada, L0R 2H0


Results driven, energetic, and creative thinker, with a track record of success in the developing strategies, executing integrated marketing solutions and bringing about transformational and meaningful change within global pharmaceutical and CPG companies (B2B2C).

Strengths in business development and client service, with a strong focus on brand health, customer experience, employee engagement, continuing medical education, and the evolving digital landscape. Passionate about collaboration and leading teams to success.


Development of longstanding client partnerships

New and existing business development

Product innovation & execution

Digital and social strategy

Change management

Transforming objectives into solutions

Market research & analytical insights

Respected coach and mentor

Adaptable and accountable

Resourceful and agile



March 2013 – Present


• Consulting in the development and execution of healthcare marketing and educational solutions ranging from: advertising, brand strategy, customer experience platforms, product launches, training materials, continuing medical education (CME), and strategic planning

• Key clients: Actelion, Allergan, AstraZeneca, Eczema Society of Canada, Gilead, Novo Nordisk, Roche, Sanofi, Shire Canada, Sunovion Canada

MCCANN HEALTH (Toronto, Canada)

June 2016 – April 2017

Full service agency with a focus on helping brands to find a meaningful role in people’s lives. ACCOUNT DIRECTOR

• Acting as the primary contact with senior clients, providing them with innovative short and long term strategic marketing guidance through both product launch and LOE lifecycles

• Identifying and proactively building business, through the generation of new market strategies and further establishing agency-client partnerships

• Developing effective tactics to motivate creative excellence while maintaining strategic course

• Managing internal team, agency resources and workflow process

• Overall fiscal responsibility for project profitability

• Accomplishments: Successfully launched of Canada’s first etanercept biosimilar

• Key clients: Merck, Novartis, Therapure Biologics ARIAD COMMUNICATIONS (Toronto, Canada) May 2015 – Dec 2015 Full service marketing agency with a key focus on superior strategy, deep integration of tactics, and measurable business results.


• Managing key client accounts, planning, and ongoing strategic development within the healthcare space

• Identifying and developing new business opportunities, both within current client portfolios, and net new business growth

• Providing digital and content subject matter expertise across multiple channels including email, web, social and EMR platforms

• Contributing to wider agency strategy, and product innovation

• Key Clients: AbbVie, Mylan, Janssen, Telus Health, QHR

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MARITZ CANADA/BOND BRAND LOYALTY (Toronto, Canada) Aug 2011 – March 2013

Full-service agency focused on employee engagement and the human dimension of sales and marketing. ACCOUNT DIRECTOR & NEW BUSINESS DEVELOPMENT, HEALTHCARE

• Principal focus on new business development, and strategic leadership across numerous account teams

• Responsible for development, direction and execution of targeted B2B & B2C marketing initiatives including: brand

& market shaping workshops, change management, corporate & customer events, digital innovation, employee engagement solutions, interactive training platforms, sales force enablement tools, and market research

• Member of the senior leadership team. Contributed to: best practice sharing, strategic direction and implementation of business plans in order to drive: revenue growth, market share expansion and ongoing customer retention

• Accomplishments: Exceeded sales target objectives by >30% within three months through leveraging established relationships and strong business acumen

• Trebled business within key account in 2 years

• Negotiated AOR status across four key accounts

• Key clients: Astellas, Alcon, Biogen, Galderma, Janssen, Novartis NORTHSTAR RESEARCH PARTNERS (Toronto, Canada) Nov 2010 – Aug 2011 Global market research and consulting firm servicing consumer and B2B channels. A subsidiary of MDC. ACCOUNT DIRECTOR, HEALTHCARE

• Advised clients from both a parent and sub-brand perspective regarding: communications effectiveness (pre-post launch), key message development and delivery, media buying, and social media

• Accomplishments: Positioned Agency as a digital thought-leader in the pharmaceutical sector

• Key clients: AstraZeneca, Biogen, Novartis, Rogers Communications, Sanofi MD ANALYTICS (Toronto, Canada) Aug 2009 – Nov 2010 National provider of leading healthcare and pharmaceutical market research solutions. ACCOUNT DIRECTOR & REGIONAL SALES MANAGER

• Responsible for new business generation for clients across the Montreal/Toronto pharmaceutical corridor

• Accountable for the delivery of high quality research reports and presentations linked directly to client objectives

• Accomplishments: Achieved 40% of overall personal financial target within 3.5 months

• Exceeded annual target by 25% within 9 months

• Initiated the restructure of historic account processes resulting in increased account efficiency and profit

• Key clients: AstraZeneca, Biogen, Novartis, Roche MILLWARD BROWN/WPP (London, UK)

June 2006 – Apr 2009

Millward Brown focuses on effective advertising, marketing communications, media and brand equity research. SENIOR ACCOUNT MANAGER & INNOVATIONS LEAD

• Consulted with clients across eight European markets in the areas of advertising & communications development, educational campaigns, product design, sales force effectiveness, and overall brand health tactics

• Guided public relations and marketing teams through optimal use of online media platforms & newswires in the execution of reactive brand campaigns

• Responsible for new product innovations and business generation (pricing, proposal and pitch delivery)

• Accomplishments: Spearheaded innovations team in the development and execution of software tools used to disseminate online word of mouth and advise on digital vehicles and marketing campaigns o Increased digital sales by 30%, achieved industry press coverage

• Strong business acumen and building trusting, value based relationships resulted in the growth of key account from management of 3 to 15 brands across the company portfolio

• European wide/UK clients included: AstraZeneca, Coca-Cola, British Airways, GSK, Red Bull, Nokia, Sanofi, Shell, Smirnoff, Unilever

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NMG FINANCIAL SERVICES (London, UK) Jan 2005 – June 2006 A specialist, multinational consultancy and research business focused exclusively on the financial services industry. ONLINE & DIGITAL INNOVATIONS CONSULTANT

• Responsibilities included development and delivery of monthly online research platform aimed at financial institutions across the globe including insurers, reinsurers, wealth, and asset managers

• Accomplishments: Led digital product launch including shared best practices in terms of efficiencies and improvements from both internal and external perspectives P\S\L GROUP (Montréal, Canada) June 2002 – Dec 2004 P\S\L Group is a global organization dedicated to putting information at the service of medicine. PHARMACEUTICAL RESEARCH EXECUTIVE & NEW BUSINESS STRATEGIST

• Responsible for development, analysis, execution and reporting of research projects; led client presentations and provided input into strategic solutions and recommendations presented

• Accomplishments: Granted the opportunity to work alongside C-suite executives and stakeholders in the exploration of key client gaps and ways to expand corporate business EDUCATION

Bachelor of Arts, Double Major (Sociology/Theology) Bishop’s University, Lennoxville, Quebec E-Business / Information Technology Degree Information Technology Institute, Ottawa, Ontario EXTRA CURRICULAR ACTIVITIES

Tennis, squash, skiing, photography and avid epicurean Eligible to work in both Canada and European Union Application for USA pending

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