Marketing Customer Service

Marina Sakharova

Cell phone #: 781-***-****

Email address: ***************@***.***

EXPERIENCE

**/**** – present

Americas Test Kitchen,

Boston Seaport, MA

Marketing Database Manager

Advise on marketing database solution build and ongoing database modifications. A contributor and point of contact in Client Relations Management (CRM) solution implementation.

In collaboration with marketing database agency, internal IT and business units ensure proper data flow, database functionality and data quality. Enhance database solution based on business demands and data availability. Create auditing procedures.

Assure proper segmentation for marketing list selections. Making data available for analysis, data mining and reporting.

Gather business requirements, create technical and business specifications for internal IT, marketing agency and third party vendors to assure proper communication and data flow.

In collaboration with database agency optimize database update process by resolving data issues and process inefficiencies.

Processes and database solution documentation.

Skills: Analytics, segmentation, process optimization

Packages and skills: MS SQL Server, Tableau

3/2009 – 11/2012 Americas Test Kitchen, Brookline, MA

Sr. Marketing Analyst

Work in collaboration with marketing database agency (CDS) and internal IT and marketing teams to ensure proper functionality of marketing database, timely updates.

Provide Life Time Value analysis, campaign performance analysis, cross sell, product value analysis.

Gather business requirements and create technical and business specification for internal IT and third party vendors for application of new data feeds in the marketing database solution.

Manage email appends and application in the database.

Resolving data issues, advising on enhancements to the database solution and database update processes.

Skills: Analytics, segmentation, process optimization

Tools: DB2v7.6; MS SQL Server; BusinessObjects

5/2007 - 2/2009

Harte-Hanks

Billerica, MA

Business Analyst

Working in collaboration with technical architects, engineering group, customer service and project management in client's application development projects and production support.

Ensuring that the client needs are solved in the database marketing solution provided by Harte-Hanks including but not limited to:

- proper functionality of marketing database;

- making sure that business rules are validated and applied correctly;

- configuring of campaign management application; creating strategic segments; setting up test campaigns and campaign optimization; testing inbound and outbound campaign data feed processes;

- gathering business requirements and writing functional specifications for new developments; timely update of database solution documentation.

- providing data flow analysis to streamline and optimize processes within existing database solution.

- creating QA test cases and managing quality assurance of new developed solutions when required.

Packages: Oracle DB, SQL Server 2005, Unica Affinium Camapign 6.4, 7.x, Cognos Report Net.

Skills: advanced SQL; Unica Affinium Campaign configuration.

Clients: B2C Healthcare, B2B Hi-Tech, B2C Retail

6/2002 - 5/2007

MetLife

Boston, MA

Database Marketing Consultant

Client profiling, franchise profiling, descriptive and advanced data analysis, market analysis and reporting. Utilizing advanced SQL for data preparation and analysis. Data integration and upload for Marketing CRM database.

Predictive modeling, data mining, segmentation, profiling, scoring using Unica Affinium Model 5.8 and other statistical analysis tools. Provided electronic data distribution of marketing tools and reports for agencies.

Developed and automated Excel based applications and marketing intelligence tools utilizing VBA coding, Excel/Access macros, pivot-based reports, and automated processes for MS Excel and Access.

Demographic and market opportunity analysis; National campaign support (direct marketing), financial planning analysis.

Packages: DB2 v.7,8, SQL server 2000, Brio, Harte-Hanks DB (PCI/S, MCI/S), MS Office applications, Claritas software(iMark,MapInfo), Unica Affinium Model, Unica Affinium Campaign, OLAP applications for reporting and analysis.

EDUCATION

Certification

MS certification: HTML, Mastering Access,

Unica Campaign 6.4, Oracle SQL 9i

US-MA-Burlington

Bachelor's Degree

BS in Engineering/Computers

University of Electronics and Engineering

Russian Federation-Russia-St-Petersburg

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