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Marketing Social Media

March 03, 2018

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Devika U. Kulkarni

Email: Email: +65 98210277 Status: Singapore Permanent Resident SUMMARY: A highly committed individual and a good team leader as well as an influential speaker having participated in several conventions and debate events. A confident Global Citizen due to upbringing and education in different geographies and due to interaction with different individuals from varying backgrounds. An all-rounder with consistently high grades in both High school and in College additionally also excelling in extra-curricular activities. Looks out for opportunities and believes in excelling at them. Currently a scholarship recipient pursuing Masters in Marketing Management and Digital. Passionate about pursuing a career in marketing field and as such seeking for a summer 2018 internship. EDUCATION

2017- ESSEC Business School, Singapore (Scholarship Recipient) Current MSc Marketing Management and Digital

2014-2017 University Of New South Wales, Sydney

Bachelor Of Commerce (majors in Finance and Marketing) PROFESSIONAL EXPERIENCE

Oct 2017 –


Nov 2015-

Feb 2016

ESSEC Business School, Asia-Pacific, Singapore (Scholarship Recipient) Job Role: Student Ambassador, role includes working with the school’s Marketing and Communications Team to draft newer policies and also to conduct new activities and events within school. Additionally profile also includes engaging in social media marketing and promoting any upcoming events and talks to be held in school.

• Conduct both offline and online Marketing

• Represent university at external events such as career fairs and engage in social media marketing

• Working closely with the Marketing and Communications team to draft newer ideas & strategies depending on student expectations and feedback

• Sole responsibility of seeking approvals and implementations of the strategy formulated keeping the budget constraints in consideration

Electronica Finance Limited, India- EFL is an NBFC providing machinery loans, working capital loans and business loans primarily to MSMEs

Job Role: Marketing Intern, role included conducting marketing research, holding company marketing events, conducting digital marketing analysis and working with IT department to suggest any changes, Job role also included attending client meetings and making presentations for the scheduled meetings

• Conducted both online as well as Offline Marketing for the company

• Conducted offline campaigns across the state of Maharashtra by negotiating with the dealers and making sure the events is organised as planned

• Conducted google keywords analysis in excel to verify which keywords lead to company being displayed automatically on the first page of google. Accordingly, worked with IT services and web development team such that these identified keywords could be inserted in the company website.

• Exposed to Google AdWords which helped in analysing company trends

• Significant exposure to analysing data, making inferences and reports in order to collate the findings

• Developed strategies to target smaller BOP segment as well in order to expand business


Languages English- Advanced level proficiency

Hindi- Advanced level proficiency

Marathi- Advanced level proficiency

French- Beginner’s level proficiency


Completed the ‘Business Mandarin’ conversational programme Completed the prestigious UNSW Leadership Programme Completed SMU Global Summer Programme with courses in Asia Pacific Business and Market state society in Asian Economic Development

Awarded All-Round Proficiency award for excelling in academics as well as extra-curricular activities




SAS programme functioning

SPSS programme functioning


Conservation Ambassador at Singapore Zoo

Held the role of Senior Cultural Mentor at UNSW, Sydney Participated in THIMUN Conferences and Sustainable Development Youth Conventions

(Awarded the most sustainable country award) for three consecutive years Learnt ‘Hindustani Classical Music’ for 8 years

Practices ‘Muay Thai’ combat sport

Likes swimming, listening to music and travelling in leisure time

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