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Manager Marketing

Chennai, Tamil Nadu, India
March 03, 2018

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V. Balasubramanian

Mobile:+**-**** ****, +91-989*******; E-Mail:,

Looking for Assignments in Export, Import, International marketing and Trading, Shipping

and related Commercial operations / Process Management, with a high growth oriented organization.

Professional Synopsis

A seasoned professional with 32 years of experience inthe areas of Export, Import, Marketing, and Commercial Affairs.

Presently working in a “International Inspection MNC Company at Singapore as a Manager-Admin under E.P. since 2013 November.

Have developed & streamlined systems which hasenhanced operational efficiency effectivelywhich exceeded / met organisational goals.

Knowledge: Policy matters, able to execute import, export operations effectivelywithinregulations & provisions of import&export laws.

ForexManagement: Well-versedin FOREXmattersand related management regulations.

Effective management: Extensive experiencein managing f complex and challenging environments with proven ability to represent and resolve issues without compromising operational efficiency.

Effective Analysis: Expertise in tapping prospects, analysing their requirements, rendering technical guidance to clients & negotiating commercial terms for converting enquiries to orders.

Go Getter Attitude: to instil confidence& build up morale of the team for high-performancein order to meet the objectives and goals of the organisation. Well organized with proven track record of demonstrating self motivation, creativity in achieving the targets.

Core Competencies


Identifying and pursue in the potential International Markets, short-listing effective customers, updating requirements and building relations for successful business.

Articulated negotiating skills with policy based customers and their end user clients, in order to facilitate ultimate satisfaction of their requirement of the product sourced.

Ensuring the principle of high service standards to the customer for retention of the client base and for further development additional product lines for the future.

Participate in corporate sourcing meetings to showcase the company’s product line up and new innovations.

Setting appropriate quality standards at the shop floor to match the requirements of customers in terms of technical as well as commercial.


Thorough knowledge of Import & Export regulations including licensing clearing and forwarding formalities and customs procedure.

Well versed in Documentation procedures with Banks / Customs/ DGFT/ ECGC/ Clearing & Forwarding’s / Marine Insurance / Payment Receivables for Export Bills.

Proficient in complianceformalities and documentation formalities for custom clearance &liasoniing with Freight forwarders for transportation of goods to and from the factory with cost comparison analysis.

Can effective monitor aspects relating to Import of Capital Goods/Spares /quotes/payment terms/opening l/c’s/Freight Fixation/forward contracts/EPCG &Advance LIC.

Export, Import Documentation

Has good Analytical and negotiating skills based on comparative quotes from C&F agents and vendors.

Effectively handle Export, import related activities in terms of documentation, duty exemption licenses, timely delivery, documents to customs & DGFT, etc.

Handling import related activities such as nomination of forwarding agents, import clearance through CHA, application of import licenses, attending customs queries, clearance of free issue material from overseas, overseas job work procedure, and timely clearance of materials from customs etc.

Efficiently maintained Export Register, Bond Register and Consumption Register.

Liaison with Government, and other private domestic / overseas trade bodies, interaction with shipping agents and external agencies for Customs Clearance and application of licences and approvals for various clearance aspects.

Monitor compliances and documentation for Bank/ DGFT/ ECGC / Marine Insurance / Payment Receivables for Export Bills.

Career Contour

November 2013 To Till Date working as a Manager-Admin in a “International Inspection MNC Company at Singapore/

Looking after International Tender works, Adming/H.R.Works, Banking works like submission of LC documents for payments, Purchasing office and Lab equipments, other admin and related works of Singapore H.O. and our regional offices at Malaysia / Thailand / Indonesia / Bangladesh etc.,

Oct’ 09 To Oct”2013 –Business consultant and Freelance Merchandiser

Associated with leading Textile / Garment units at Bangalore, Coimbatore, Erode and Salem as consultant for their Import& Export activities and freelance merchandiser for marketing of yarn and woven fabric

Sep’00 to Sep’ 09 with A.L.C (TEX) Pvt. Ltd., Salem / Tamil Nadu (Export House)

As Manager Operations - Export/Import/Marketing

One amongst the leading yarn dyed woven fabric textile mill in South India since 1982 with acurrent turnover of US$ 40 Million – Export House with Gots&Oekotex100 Certified Company.

Heading a team of 3 Managers and 9 Executives & 20 other staffs covering Export, Import &International Marketing Operations.

Overseeing of export operations including

oProduct: 100% Cotton Yarn Dyed Woven Shirting &Yarn dyed woven bottom weight fabrics of different varieties – Exports to Sri Lanka, Bangladesh and Far East.

oGarment Labels: Leading garment labels of U.S.A& Europe including Sears, Liz, Polo, Colambia Sportswear, Levis, Macy’s AT U.S. & Best Seller,Espirt, M&S, esco at Europe.

Handled Import of both new and used capital goods.

Responsible for managing export activities of around 20 accounts of leading garment FTV’s at Sri Lanka like Mas Active, Maliban Textile, Brandix, Hidramani Group and Opex, Nissan Group at B’desh EPIC GMT at HK, Bangladesh &ATRACO at Dubai, etc.

Effectively Managedleading Indian Garment units of around 20 accounts including Gokaldas Exports, Scotts Garments at Bangalore, Usha Garment & Shirt Co. at Mumbai, CherrmasHyderabsd&Ambattur Clothing –Chennai.


Actively coordinated and arranged the certificates from GOTS from Countrol Union -Mumbai & OEKO TEX 100 (FROM HK) since last 3 years.

Played a major role in outsourcing & export of Solid dyed/Print/Embroidery fabrics.

Successfully developed new product lines with Sears & Liz like Putta fabric, patch work fabric &PowerloomIkat fabrics and mobilised volume Export orders in these products.

Instrumental in the increase of company’s salesturnover from US$ 9 Millions to US$:17 Million.

Instrumental in expansion of company’s customer base.


Travelled extensively abroad for export promotion and participated in buyer’s meet in different countries like U.S, Hong Kong, Sri Lanka, Dubai and Bangladesh.

Actively involved with buying houses like LIZ/NEXT/MACY’S/M&S on the vendors based evaluation/certification as per their corporate policies

Dec’95 – June’ 00 with Ravi Fabrics, Chennai

As Manager - Exports &Marketing

A Medium Scale Indian Market Fabric Sales Merchant exporter, at Chennai.Instrumental in building Export Division of this companyand successfully operating it for 5 years.


Distinction of establishing the Export Division from the Inceptionand handled all aspects relating to formation of company, registrations with authorities like SSI, Factories Act, Companies Act, Export Promotion Council agencies like AEPC,TEXPROCIL, SRTEPC,SILK BOARD,HEPC,DGFT andRBI, etc.

Closely interacted with the team of designers/merchandisers & other staff for finding out new Buyer’s like Disney Tranding Co. (Wall Disney Group)/Coolby-Singapore,Addition Ltd-Hong Kong

Established relationship with various Garment Manufacturer at Sri Lanka and involved in sending samples/quote/price fixation, procuring Export Orders/Out sourcingfabrics and quality check-prior to dispatch.

Sep’90 – Nov’95 with Lakshmi Apparels &Wovens Ltd./Sesharaj Apparels Ltd. (Now Known as Vijayeswari Textiles), Coimbatore

Senior Executive - Exports & Imports

Group company of Lakshmi Mills and Vijayeswari Textiles – Coimbatore .

Mobilise Job work for the Garment unit of the group & Execution of RMG to ensure timely supply.

Handled documentation related to negotiation of export bills in banks.

Looking after direct export orders, and handling all works related with Exports, Imports including Buyer interaction for both RMG as well as MADE-UPS for both the companies.

Responsible for all aspects of banking related to Export, Import including RBI compliance.


Stellar role in setting up L AW (a full fledged fabric Mill at Aarakulam - Tamilnadu to produce widerwidthAirjet loom fabrics for MADE-UPS and RMG - SESHARAJ APPARELS a Garment & Made-ups factory at Kuniyamuthur - Coimbatore (Now Known As Vijayeswari Textiles) from the inception.

Efficiently handled matters relating to different kinds of quota like PPE/NQE/MEE/FCFS (For Fabrics/Made-ups/Garrments) with different councils like TEXPROCIL/SRTEPC/A.E.P.C & related works with Textile Commissioner Office (Mumbai) & Textile Committee / Tirupur.

Previous Assignments

Dec’83–Aug’90 Indian Textiles, Chennai Senior Assistant - Export/Import

Sep’80 –Nov’83 Trinity Agency, Chennai Office Assistant


Masters degree from Annamalai University in 2000 – Distance education.

Other Skill: Proficient inM.S.OFFICE Applications.

Personal Details

Permanent Address : No.:3 (Old No: 32), 1stFloor, Rathna Nagar, Virugambakkam, Chennai –

600092, TamilNadu, India; Mobile: 094********

Current Address : Blk# 621, 6-468, Jurong West Street 65, Singapore 640621.

And Contact details Mobile:65-8504 5643, Indian Mob No:0091-989-***-****

Residence Land Line no at Singapore (PP) 6719 2301.

Mail I.D.’s :,

Date of Birth : 13th Nov’ 1961.

Current Salary : SG$: 5500/- P.M. + BONUS.

Current Employment

Status : E.P.

Expected Salary : Negotiable.

Notice Period : Under Notice period now – 28.04.2015 is my last date.

Commencement Date : May 2015.

Reason for leaving

Current job : For betterment.

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