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Marketing Digital

Collegeville, Pennsylvania, 19426, United States
March 04, 2018

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John Connolly

Jamison, PA *****



Published Author Blogger Team Manager


Senior level professional with over ten years of demonstrated experience in the marketing, communications, and public relations fields. Expert on the financial and medical/pharmaceutical and digital marketing industries. Skilled in writing, editing, proofreading and managing a suite of marketing products for sales teams. Expert at creating and executing ideas that deliver results while constantly striving to exceed my objectives. CORE COMPETENCIES

Digital Marketing


Financial Writer/Published


Certified in Google

Analytics and AdWords

Social Media Builder


Content Writing

Digital Marketing


Marketing Strategy



Team Manager

Microsoft Office and


Adobe user


Work with Deadlines


Managed a staff of six as Executive Editor of a manufacturing/software publication that brought in over $3 million in annual advertising revenue

Developed marketing communications materials for million-dollar companies, including websites, sales brochures, spread sheets, direct mail, print advertising, and tradeshow graphics

Managed tradeshow programs, including development and production of new exhibits and materials. Collaborated with sales teams to plan and implement open houses and grand openings, mailings, and other marketing initiatives

Won Society of Professional Journalists Mark of Excellence Collegiate Award, 1993

Won APEX Award for Medical Writing Excellence, 1998

Authored and published financial book focusing on safe havens for retirement savings

Wrote for a weekly financial radio show featured on CBS-AM Radio WPHT-Philadelphia PROFESSIONAL EXPERIENCE


Merrill Lynch-Bank of America Pennington, NJ 2017-2018

Edited materials for Merrill Lynch Bank of America executives, wealth management and banking advisors

Multi-tasked on several projects that had tight deadlines and required extensive proofing and editing

Worked with writers to create workable and compelling text for publication on company website, advisor newsletters and company mailings

Worked on articles that covered brokerage deposits, mortgages and online-mobile banking

Three-month contract position.


Consumer Affairs – Lake Tahoe, NV 2016-2017

Balanced creative, well-written content, headlines, page titles, etc., with search engine optimized (SEO) text to ensure effectiveness of online marketing strategies

Wrote compelling, engaging copy for all new business projects and maintained Consumer Affairs company websites using a content management system

Utilized extensive web copy knowledge as the go-to expert on content design and content creation for varied new projects and articles

Implemented a content strategy for Corporate Communications that encompassed a focus on the user experience, SEO tactics, UI design and digital marketing


SEMrush - Trevose, PA

Developed a solid network of digital marketing experts and digital software companies to widen spectrum of information presented

Incorporated SEO keywords and tags into copy for websites to ensure customers' sites would be found by major search engines

Reviewed and reported on department processes and documentation to recommend efficiency improvements to senior management

Lead process coordination project to improve communication with overseas graphic artists

Wrote, edited, researched, and interviewed SEO marketing and software designer firms and social media outlets

Responsible for writing white papers, blogs, articles and case studies that promote SEMrush software

Multifunctional role with teams spanning the globe MARKETING ASSISTANT 2013-2016

Senior Safety Net - Allentown, PA

Collaborated with other administrative team members on special projects and seminars

Successfully marketed company to Philadelphia area newspaper, radio and TV media

Assisted CEO and COO in writing book for retirees about safe investment havens

Got company website up and running with connections to various other investment firms

Prepared standard and routine reports, presentations, letters and meeting agendas

Increased production 40% by proofreading and editing marketing materials FINANCIAL EDITOR 2012-2013

Retirement Media - Philadelphia, PA

Helped arrange on-air appearances of financial experts for weekend radio show on CBS-AM, which averaged 10,000 listeners

Developed “Outrage of the Week” segment to alert listeners to misconduct in the financial industry

Wrote, edited, and researched investigative financial articles that went on company website

Monitored the NASDAQ, Standard and Poor’s, Morningstar Report and news from Wall Street

Established relationship with local media and advertising firms to promote the show as well as the financial firm TEACHER 2006-2011

Bucks County Intermediate Unit - Bucks County, PA

Taught reading and writing to Advanced Placement students in several school districts

Brought my private sector experiences into the classroom that added a “real world” flavor to my lessons

Taught Autistic students in elementary and middle school levels

Worked in all of Bucks County’s school districts as both teacher and teacher’s aide EXECUTIVE EDITOR, Time Compression Technologies 2000-2005 Communications Technologies Publishing - Doylestown, PA

Oversaw entire operation of magazine from blueprint to final product

Covered the integration of software programs such as CAD-CAM into the manufacturing industry

Constantly met with staff members to present and solicit ideas, solve problems, and make final decisions on magazine content

Attended software conferences across the country to help create interest and sell the magazine

Met and interviewed industry researchers involved in developing the technology

Coordinated with the sales and marketing team for advertisement

Reviewed and validated video and audio content of advertisements MEDICAL REPORTER 1997-1999

Slack Medical Publishing - Thorofare, NJ

Worked on two pediatric infectious disease magazines for researchers and doctors performing disease diagnosis and treatment

Travelled throughout the country attending medical conferences covering infectious disease research and treatment

Responsible for finding, interviewing, writing, editing, and publishing articles covering everything from the influenza pandemic to AIDS cocktail therapies for pediatric and older children with HIV/AIDS.

Followed AMA Content Guidelines when writing articles

Utilized knowledge of NIH regulations, applicable state and federal laws, and internal company policies

Liaised with academics and KOLs to develop optimal publication strategy and carryout written deliverables

Wrote and edited Clinical Study Reports and patient narratives EDUCATION


Temple University - Philadelphia, PA


Temple University Alumni Award, 1994

Washington Center for Politics and Journalism Internship, 1993 Society of Professional Journalists Mark of Excellence Award, 1993 APEX Award for Medical Writing Excellence, 1998

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