Senior Digital Marketing Manager/Director of Digital Marketing

Resume of

Patricia Thompson

**** ******** **. #**, *******, CA

818-***-**** • **********@*****.***

Professional

Highlights

Solid data-driven and experienced marketer with over fifteen years in the digital and technical space, with a strong visual sense, excellent verbal and written comm skills and the ability to plan, execute and translate marketing ideas and design concepts across all organizational levels. Extensive experience with web design/development, analytics, SEO/SEM, campaigns and A/B testing.

Work Experience

Sr. Web Marketing & Global Demand Gen Manager

iPass, Inc

Redwood Shores, CA

09/2012-Present

Oversees web marketing & demand gen programs, marketing vendor relations, and data analysis. Instrumental in driving lead generation program that has resulted in an increase from $0 to $58M in sales pipeline over two year period. Led complete redesign of both website and new company logo/branding in September 2015, making them more reflective of the new GTM strategy established by the core executive team. Established core KPIs for measuring impacts of current marketing programs and provides weekly updates for senior sales and executive teams. Partners with Sales and Sales Ops to optimize marketing and sales efforts. Manages/implements the resolution of issues in automation systems (SFDC and Marketo) as necessary. Runs SEO program to improve domain authority and organic search results as well as SEM programs to increase brand awareness/lead generation. Plans and implements all A/B testing for site and campaign improvement. Maintains effective collaborative working relationships with all levels of employees (from C-levels and senior leaders to app engineers, accounting staff and vendors) across all functional areas within the company, including global sales/marketing team. Successfully leads and participates in cross- functional teams to evaluate, improve and establish processes associated with PR, sales, marketing and deployment of iPass products. Assists Head of Global Marketing with all aspects of web marketing and lead gen, budget planning, spend and tracking. Mentors junior team members. Web Production/Development Manager

Werner Publishing Corporation

Los Angeles, CA

08/2006-09/2012

Managed portfolio of eight public-facing websites for this boutique publishing firm. This included CMS

(Joomla and Wordpress), SEO, copy editing, photo curation/processing, web development, evaluation, tracking metrics and implementation of new technologies. Collaborated with audience management, ad sales and marketing coordination to ensure smooth running of web-based marketing and ad sales campaigns. Managed team of three plus 3rd party ISP. Worked with teams throughout the company, including circulation, ad sales, editorial staff and art department from all eight magazines to ensure that the sites reflected the latest and best content clientele. Supported companies like Adobe, Apple, Nikon and Canon to implement Google Double-click ads on all the sites, as well as provide their marketing / advertising teams and agencies with analytics. Web Developer /Account Executive/Marketing Specialist CRC Health Group (aka 4Therapy.com)

Sherman Oaks, CA

02/2002-05/2006

Teamed with the owner of this therapy and treatment marketing startup in his GTM strategy and affected efforts to make the company marketable. Included design, development and day-to-day Patricia Thompson Resume (Cont’d)

management of 90 individual sites. Tracked analytics and strategized with the CEO on improving page rank. Also, managed the proprietary CMS for the 4therapy.com website and was account executive for over 1000 therapist accounts. Increased the revenue on the therapist side of the business by 300% over the three year period, maintaining a steady growth and retention of memberships in the system. 4Therapy was purchased by CRC Health Group in late 2005. Consultant (Writer, Designer, Developer, Producer, DBA, IT Admin) Various

WA & CA

1989-2002

Created numerous web sites, prepared Executive presentations, wrote technical documentation, copy edited, maintained databases and managed multiple projects for a variety of companies and sites. Some of the companies were: Qwest, Microsoft, Boeing, Pierce County, Amgen and some boutique Ad/Creative agencies.

Vice President of Operations

Moodenbaugh Media Corporation

Tacoma, WA

11/1998-05/2001

Moodenbaugh Media was an Internet incubation start-up. Reported directly to the CEO. Managed all technical and customer service operations for the company including hands-on work, strategic planning and supervision of designers, coders and system specialists to providing on-site support to our clients. Ensured that our technical and customer service departments provided exceptional support.

Skills

(not all

inclusive)

Advertising, Analytics, Cloud Computing, Collaborative Problem Solving, Computer Graphics, Content Management, Content Optimization, CMS, CRM, CSS, Desktop Publishing, Dreamweaver, Enterprise Software, Google Analytics, Graphic Design, JavaScript, Joomla, jQuery, Leadership, Management, Marketing, Marketing Automation, Mobile Devices, MySQL, Organic Search, Photography, PHP, Product Management, Publishing, SaaS, Salesforce, SEO, SEM, Start-ups, Strategic Partnerships, Strategy, User Experience, User Interface Design, Web Development, Web Production, WordPress, Writing, XHTML

Education

Art Institute of Seattle – Desktop Pub/Multimedia 1996-1998 California State University, Chico – Psychology/French Organizations: Chamber Chorale, Phi Kappa Tau Little Sister BS (3 classes short)

1983-1985

Barstow Community College – Business

Organizations: Cheerleading Corps

AS

References

Available upon request

Links

Current Position:

https://www.ipass.com (Managed 3 site updates in 4 years. Currently overseeing targeted refresh.) https://developers.ipass.com

Previous Position:

http://www.outdoorphotographer.com

http://www.digitalphotopro.com

http://www.hdvideopro.com

http://www.wernerpublishing.com

http://www.golftipsmag.com

http://www.planeandpilotmag.com

Contact this candidate