ROBERT E. JOHNSON JR.

Raleigh, NC

ac4ngl@r.postjobfree.com 252-***-****

PUBLIC RELATIONS DIRECTOR

Accomplished, knowledgeable and results-driven Public Relation professional with 25+ years of broad-based experience; superior editing acumen and demonstrated proficiency in writing, video production, and implementing search engine optimization. Strong leadership skills, with a track record of developing and managing high performing teams and consistently achieving goals and objectives. Versatile and able to quickly adapt to emergent needs; broad-based experience reaching diverse publics including: C-level executives, U.S. Congress, local officials, national media, international media, and internal stakeholders. Seeking to utilize my experience and exceptional work ethic in an organization that values dedication and results.

STRENGTHS & EXPERTISE

Writing & Editing

Verbal Communication

C-Level Advisor

Social Media Management

Story Pitching

Media Analyst

Media Relations

Budgeting & Cost Reduction

Team Leadership & Supervision

Staff Training & Development

Exceptional Customer Service

Time & Schedule Management

KEY SKILLS ASSESSMENT

Highly regarded for exceptional performance, time management, quality work product, and professionalism.

A logical and forward-thinking leader with strong initiative and critical thinking skills. Ability to direct and lead others to produce desired results towards a team goal.

Demonstrated accuracy, attention to detail, and ability to work well in a collaborative team environment.

Capable of handling multiple projects concurrently in high-pressure environments.

Cultural competence with experience working with diverse groups and communicating effectively at all levels; track record of success as

Regional Public Relation Officer. PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

LINK BUSINESS, Cary, NC Nov 2017 – Present

Business Broker

Assist client in establishing MPSP Value Most Probable Selling Price Valuation; for their business.

• Develop a comprehensive Information Memorandum on the company; normally a 15-30-page document outlining the business for potential buyers.

• Conduct buyer searches.

• Exposure Marketing the business to prospective buyers.

• Screen buyers for ability to complete a purchase.

• Coordinate negotiations and provide deal structuring advice.

• Provide overall deal management to guide the client through the entire process.

NAVY OFFICE OF INFORMATION, Washington, DC May 2016 to Nov 2017 Professional Development Branch Head

Develop and maintain training systems that meet communications, media relations, and marketing training requirements of the public relations community. Establish and certify communications professional development needs. Seek, develop, and implement communications education program opportunities outside the Navy, such as communications master's degree and non-degree communication/marketing educational programs and agency internships. Lead training in strategic communications planning, crisis management and media relations with state, local, and international media.

• Developed and executed a game-changing education plan – that expanded U.S. Navy Public Affairs graduate education from one university to 14 school increasing educational opportunities by ten times.

• Introduced innovative reading comprehension and writing assessment program that improved the skill level of every participant by no less than one education level.

NAVY REGION EUROPE AFRICA SOUTHWEST ASIA, Naples, Italy March 2013 to May 2016 Regional Public Affairs Officer

Developed strategic and comprehensive communications plans and related content and executed against those plans to achieve goals and objectives on schedule. Lead crisis communication efforts and media relations activity with the state, local, and international media. Managed integrated digital marketing communications plan. Oversaw social media strategy, including daily monitoring, content development, advocacy campaigns, including organic promotion and distribution strategy; provides benchmarks and reporting. Conceived, planned and executed media relations programs, including established relationships with journalists, analysts, and influencers. Built partnerships at the senior level and collaborated with high-level executives to build support for the U.S. and her allies. Direct supervisor of five personnel. Instructed 35 public relation professionals located in seven distant public relations agencies.

• Increased social media reach of 15 organizations by 200% - 500% annually with use of analytical tools, (Hootsuite, Google Analytics, Adwords, Synthesio) for three years.

• Spearheaded 40 international community relations events in seven countries that enhanced the image and reputation of the U.S. and her allies in Europe, Africa, and Southwest Asia.

• Hosted 60 distinguished visitors to include NFL Stars, The Secretary of Defense, U.S. Senators and visiting dignitaries during the three-year tour.

• Successfully pitched 80 per quarter positive articles to local, national, international, or foreign media for the duration of tenure.

MILITARY EXPERIENCE

Public Affairs Officer, UNITED STATES NAVY, 1994 - 2018

EDUCATION

Masters Business Administration-North Central University 2013 Masters Science in Operations Management-University of Arkansas 2006 B.A. Political Science-North Carolina State University 2001 TECHNICAL

PROFICIENCIES & CERTIFICATIONS

Computer Skills: Microsoft Office Suite, Sharepoint, Adobe Cloud Production Suite, Hootsuite, Cyfe, Google Analytics, Adwords, Synthesio, Crimson Hexagon, Z-brush, AutoCAD, Autodesk Maya, Unity, Unreal Game Engine.

Other Skills: video production, radio production, graphic arts, website production, computer operations, inventory, accounting, marketing, lean-six sigma.

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