Linda Herbst

*** **** ********

Arlington Heights, Illinois 60005

847-***-****; 630-***-**** (cell)

ac4ng3@r.postjobfree.com; Website: LindaHerbst.com

Career Summary:

Creative in advertising and marketing with an extensive background in conventional and digital media. Proficient in project development, design, direction, and production of communication/collateral materials and strategic planning through multiple channels, with a passion for implementing new technology and processes. Dedicated to excellence in achieving strategic objectives in order to promote brand awareness, public engagement and positive outcomes.

Marianjoy Rehabilitation Hospital, 2006-2017

Project Manager, Creative Services and Branding

Promoted from Senior Graphic Designer-2010-2013; Graphic Designer-2006-2010

Lead manager for design, messaging and branding through advertising, copywriting/editing, planning and of key marketing pieces for internal and offsite locations. Development of marketing and brand planning for all patient, employee, and physician outreach efforts. Projects were implemented from conceptualization through completion through all aspects of direct mail, advertising, video, print, radio, social media and website content and design. Strong time management, quote solicitation, cost projection, and timely project delivery within or below budgetary requirements. Responsibilities included: Brand Development and Management; Graphic Design and Illustration; Strategic Planning; Web Content; Development and Management; Digital Media; Video Production; and Photography.

Digital Media

Implemented new software, planning processes and communication plans for digital media for multiple public areas. Met strategic objectives and saved nearly $150K over 3 years in outsourced costs. Researched and recommended vendor and media options.

Produced and designed program content supporting technology, philanthropy, general messaging and marketing campaigns using animation, video, and photographic stills

Managed and scheduled digital media, including content for patient television channel, daily reaching 120 private rooms

Edited and produced on-line videos for service lines cultivating in-house brand ambassadors (resulted in a $50K grant)

Created library of digital media assets with internally produced and external media

Conducted on-site training of digital media content and scheduling to publishing platform

Awards: International Consumer Experience Competition (ICX) Summit Gold Award, Digital Design, Healthcare; Bronze Aster Award, Marianjoy Gala Video

Design and Print

Creative direction, design and print production of all external and internal communications, advertising, direct mail, events, trade shows and large format printing using traditional and digital launch strategies.

Presented creative concepts, production guidelines and cost estimates to senior management

Contributed to editorial content tailored to intended audiences for website and promotional materials, and paid advertising including newspaper, magazine and internet

Supported internal and external fund raising campaigns

Recommended annual allocation of printing and media budget

Managed print vendors, videographers and photographers, approved press checks, requested quotes and negotiated pricing

Awarded: Aster Awards, Print, National Excellence in Healthcare Marketing

Gold: Professional Recruitment Series General

Professional Recruitment Series: All Roads Lead to Marianjoy

Internal Marketing Campaign “Don’t Text and Drive”

Silver: Marianjoy Aquatic Therapy Pool Mural

Marianjoy Share the Joy, Associates, Friends and Family Campaign

Bronze: Marianjoy Matters Newsletter Design (40th Anniversary)

Catalog Design, Pediatrics

Marianjoy Grand Opening Event

Website and Social Media

Administrated seasonal content, service lines, events and philanthropy efforts

Developed and designed three internal sites

Created landing pages to support marketing campaigns intending to improve consumer engagement, optimize conversion rates, and enhance consumer data capture

Updated and maintained content, copywriting and images

Collaborated with external vendors for site reorganization and optimization

Utilized social media, website and email analytics for improving measurable home page bounce, web traffic, email open rates

Aster Award: National Excellence in Healthcare Marketing, Silver

Website, Marianjoy Scholarship Program

Technical Abilities

Adobe Creative Cloud: Indesign, Photoshop, Illustrator, Premier, After Effects, Dreamweaver; Microsoft Office Suite: Word, Excel, PowerPoint; HTML; E-Blasts; MAC/PC; Quark

Education

BFA, Painting, Fine Arts

1985, University of Illinois, Urbana

Art Institute, Chicago

Summer Semester

Portfolio at LindaHerbst.com

References and upon request.

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