An experienced administrative, advertising and marketing professional with demonstrated success in business development using online marketing, trade publishing, and database development. Keen ability to balance long range goals with short term achievements in advancing company business plan.

History

Testa Communications - Port Washington, NY September 2014 to April 2017

Advertising Sales Manager, DJ Times

Managed all existing advertising within DJ Times magazine, ClubWorld magazine and its affiliated online and email properties, DJTimes.com and the DJ Insider email newsletter.

Established new advertising and marketing relationships in the DJ, EDM and music entertainment industry resulting in an increase in annual sales in 2015.

Exhibit Hall Director for the DJ Expo, managed booth sales and promotion programs at the largest annual mobile DJ conference in North America.

James P. Huvane Associates, LLC - Glen Cove, NY September 2010 to September 2014

Director, Business Development

Office manager, marketing and business development for regional general contracting company including creation of office documentation, billing and receiving.

Developed online presence for company, creating a Facebook Business page, initiating relationships with services such as Angie’s List and Service Magic.

Designed and created branded marketing merchandise for company including lawn signs, business cards, employee apparel.

Launched Geo-targeted advertising campaign for company on Facebook.

United States Census Bureau - Locust Valley, NY April 2010 to September 2010

Administration

Performed routine clerical tasks required in the collection, control, review, processing, and reporting of personnel and payroll data for approximately 770 employees.

Carried out employee selection and hiring functions, including processing personnel actions.

Maintained personnel files and administrative records.

Assisted in the processing of accident forms, travel vouchers, and time and attendance records.

Served as a courier on an as-needed basis, delivering and picking-up materials from shipping facilities and training sites.

Your Trade Pubs, Inc - Smithtown, NY January 2004 to April 2010

Founder, President

Created and implemented successful small business plan assisting traditional trade publishers with their qualified subscription acquisition efforts.

Established 14 publisher client contracts including Cygnus Business Media, Prism Business Media, PennWell Corporation, Penton Media and Reed Business.

Managed all aspects of company marketing development via both paid and organic search engine optimization.

Ampira Media (FortuneCity.com) - New York, NY September 2000 to December 2003

Business Development Manager/Advertising Sales

Identified and closed key revenue-generating partnerships with leading affiliate marketing programs, auction programs, backend search engine sponsorships, magazine subscription sales, and email database marketing partnerships.

Initiated first time advertising agreements with leading web advertisers including: Match.com, Reunion.com, AWS Technologies (The WeatherBug).

Closed advertising agreements with leading interactive advertising agencies.

Enews (The Electronic Newsstand) - New York, NY June 1996 to September 2000

Advertising Sales Manager

Identified and integrated key revenue models, including opt-in email, search engine optimization and awards based incentive programs into business model of 26th largest ecommerce site.

Initiated advertising banner agreements with companies including: Microsoft, LL Bean, American Express, Hewlett Packard, NY Times, IDG Publications, Ziff-Davis, Dow Jones, and Newsday.

Initiated partnership agreements with major internet companies including: MyPoints, Cybergold, Beenz, AskJeeves, TheGlobe, GoTo.com, AllAdvantage, 24/7 Media and Uproar.

Initiated paid promotional link agreements with magazine publishers including Business Week, The Economist, Entrepreneur Magazine, Barron’s, American Baby, Healthy Kids, The New York Yankees, and PC Novice.

PTN Publishing - Melville, NY May 1993 to June 1996

Associate Publisher, Econ Magazine

Increased advertising sales by 34%. Revenue grew from $90,000 annual to $340,000 annual revenue during my tenure as the only sales representative on the magazine.

Initiated largest increase in advertiser account base since magazine’s acquisition.

Consulted in the realignment of editorial direction, circulation demographics, and the acquisition of other magazine titles within publishing house (PTN Publishing).

Represented magazine at national trade shows, client meetings.

Computer Skills

Fluent in both Windows and Apple operating platforms.

Working knowledge of various programs including MS Word, Excel, Outlook, HTML editing.

Contact this candidate