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Sales marketing manager

Riyadh, Riyadh Province, Saudi Arabia
March 02, 2018

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Creative and proactive medical device sales manager and a natural hands-on Leader


Creative, result oriented and customer focused medical device sales manager with a thorough knowledge of high tech medical device and its Middle East markets including customer base, with strong established track record of sales results; professional net-worker with excellent communications skills, natural “hands-on” leadership and motivation skills, trained; coached and lead 9 sales reps skills and creativity to significantly improve sales quota in three different business specialties.


Sales Management • Competitive Analysis • Interpersonal Communication, presentation & Negotiations • Strong Team Development and Leadership • Performance coaching & Training • Territory management & Business Development • Operations Management • Key Account Management • Conflict resolution • Building Professional relationships • Expense Control • Consultative selling • Forecasting + prospecting • Surgical Procedures & Anatomy • Exceptional Multi-Tasker


Awarded by DeRoyal Industries as the best international achieving sales team in 2014 • Registered five manufacturing sites in the US with SGH tender; the biggest in the region • Has a role in implanting 208 deaf patients (mainly infants) with cochlear implant.


Alhaya Medical Company Saudi Arabia

National Sales Manager/ for DeRoyal Industries 9/2013 – Present

Achieved 380% sales growth in 2014, later on (19 – 27%) yearly growth with improved P/L results, motivate and lead sales team to widely cover the market while introducing new products lines in previously established accounts.

Built skilled sales team (train, coach, motivate & lead) and structured new functionalities among them to excel in customer service.

Applied new strategy for offering tenders and maneuvered product library to match competitiveness, resulted in new sales.

Improved monthly/ quarterly forecasting and stock management resulted in high quality customer service.

Created samples & demo stock to improve different accounts penetration tactics, consequently won 3 years blanket contracts from three key accounts kingdom wise despite fiercely competitive market and market constrains..

Liaison with manufacturer and distributor; pursuing and resolving different concerns (competitive product distributed by same distributor) and improved distributor awareness about benefits and competitive profitability.

Hearex; Experts for Hearing Jordan

Country Sales Manager/ for SONOVA Group – PHONAK & Advanced Bionics 4/2012 – 8/2013

Developed sales engineering team in-service sales skills (inside OR & OT) for Cochlear Implantation, resulted in improving business with more than 37% and market share of 20% after first year.

Invented special business network with KOL surgeons and succeeded into attracting a Proctor Doctor to magnetize more customers.

Established the standards for customer service with audiologists and maintenance department by identified business model processes from check in until check out consequently developed business relationship with patients and surgeons.

Won Royal Court donation tender for 120 cochlear implant, by offering parallel service to patients and their surgeons.

Created new business/ market segment through charity organizations by social engagement. (implanted 11 patients)

Cultivated ME & GCC regional contacts for referrals and implanted 21 patients from different Middle East Countries (e.g. Iraq & Erbil, KSA, UAE, Yemen, Kuwait, Syria, Sudan and Libya).

Titanium Medical Supplies Jordan

Business Development Consultant (part – time) for Applied Medical 3/2012 – 8/2013

Were Instrumental in acquiring distributorship agreements with Applied Medical. Now market leader. r.

Advanced Medical Solutions; Co. Ltd. Jordan

Medical device Division – Managing Partner 6/2009 – 1/2012

Influenced Jordan – FDA to amend some of the regulated product classifications (PTFE Vascular Grafts).

Apex Medical, Est. Jordan

Area Sales & Marketing Manager/ for Smith & Nephew-Endoscopy 9/2006 – 5/2009

Was principle into changing the osteochondral lesion repair strategy in regional markets from micro-fracture procedure and TKA in adverse cases, into MIS.

Al Gosaibi GTB Saudi Arabia

Acting Marketing & Sales Supervisor/ for B. Braun – AESCULAP 4/2004 – 7/2006

Launched Caranio – Endoscopy technique and penetrated the KSA market (NGHA) resulted in 17% in business volume.

Al Gosaibi GTB Saudi Arabia

Marketing & Sales Specialist/ for B. Braun – AESCULAP 11/2002 – 5/2004

Apex Medical, Est. Jordan

Medical Sales Rep for Xomed/ Medtronic + ev3/ Covidien + Teleflex Medical 1/2000 – 10/2002


Bachelor of Veterinary Medicine & Surgery, Jordan University of Science and Technology, 1999

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