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Apartment-2108, Waterford Place,
Dublin, SFO Bay Area, CA -94568
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Visa Status-USA Green Card Holder
Mehul Darooka
Masters in Management Science
Business Development and Events Manager
SALES, BUSINESS DEVELOPMENT, EVENTS SPECALIST, MANAGER AND STRATEGIST Result oriented sales professional with 18+ years of experience in Business Development activities like creating strategic business plans, sales and traditional marketing, and customer relationship management; in Event Management activities like Conceptualizing Events and planning the same for the company, Manpower management, collaborating with business functions and delivering high end and large Events with effective and desired measurable outcomes. Increased business quantum and sales in highly competitive environments! Demonstrated mastery in translating critical business complexities and persistent requirements into business solutions for leading companies – Everwise Learning Experiences, USA, Tata Group, Bajaj Group, L’Oreal Cosmetics Company, Suzlon Energy Ltd and many more.
CORE COMPETENCIES
Sales Plan Execution Branding and Advertising Events Strategist Marketing
Vendor Management for Events ROI on Events Marketing and Communication Expert Consulting Event Management
PROFESSIONAL EXPERIENCE
(I) T-Mobile- Marketing and Events Associate, Dublin, California, USA (2017-Present) o Utilize resources and tools provided to excel in a commissioned sales environment. Get new customers and upgrade existing ones too. Plan Events around it to access and reach more customers. o Maximize sales through follow-up with customers and potential sales leads o Training and coaching that actually inspire ACTION! o Be the brand. Represent T-Mobile and our company with the upmost standards and ethics. o Manage meetings, timelines and review process for all deliverables scheduled. ************@*****.***
(II) (MDEEC) (www.mdeec.com) (Feb 2017-current) Events Specialist
Achieved market promotional campaign goals for clients through robust corporate film making and brand positioning strategies to enhance their visibility for target segments by 30% in a period of 1 year.
Success in planning and executing effective events for corporate needs. Managed end to end solutions for our clients to help them achieve their event goals which garnered them great credentials from their areas of Interest. Schedule and lead before-event briefings so that there is complete synergy within all stakeholders.
Created and managed layouts and event flow for mega events of company and clients.
Worked closely with Customer team and Creative team to deliver successful programs on time and within budget
Successfully planned branding and marketing Events for various high profile companies to achieve their targets of building human capability thereby implementing a crucial outcome. Some of the Events Planned were-
A mega singing and dancing competition called “Synergy Rocks”, event managed, marketed, conceptualized and promoted for Synergy Institute of Management on the 7th Jan, 2009, 250 colleges in Pune. It was in collaboration of Shiamak Davar institute of Performing Arts ( A premier and reputed dance institute in India for judging the dance competition and a panel of judges on Synergy board for judging the singing competition. The popularity of the event even attracted Big Cinemas (Nach Baliye team- A popular Dance show on National TV in India) to select the best female dancer for one of the celebrity guest participant. Scripted and Anchored the in house “Talent show” of cultural events in Suzlon Energy Managed the whole event of the evening including technical support - June 07 Managed the event of Festive celebrations – “Diwali Milan” for Agarwal Youth Wings –one of the premium clubs in Pune, India...provided with the technical and cultural support in terms of Venue management, programs conducted, anchoring and entire end to end management of the show - Oct 08
Scripted, Anchored, Venue management, coordination done for the “Wedding Sangeet” of Makharias and Bhawris conducted at Lagona resort, Lonavala, India - April 09 Scripted, Anchored, Venue Management, coordination done for the “Wedding Sangeet” of Bhuraria’s at Lavasa International Convention Center, Lavasa, Pune in February 2014. Planned and executed several Marketing and Communication Events pertaining to Branding and other related activities. Handled press, media, dignitaries and managed vendors to ensure proper Event execution and success.
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(III) SUZLON ENERGY LTD. - Global Wind Energy Company (June 2006 – Feb 2017) Spent almost 11 years in Suzlon energy Ltd (World’s 3rd largest Wind Turbine Manufacturer) as a Marketing and brand Manager
(A) Marketing and Business Development - Assistant Manager, Marketing
Achieved remarkable success with consistency in working on deliverables with measurable outcomes.
Built and managed 22 events in a span of 1 year that included objectives, tactics, requirements, and schedules of the event to give it optimum outlook
Worked in collaboration and built relationships across the organization with stakeholders in various domains like Marketing, Sales, Product and Technology.
Managed Branding exercises for Suzlon by initiating and managing Suzlon presence in various Exhibitions, Seminars and Industry fairs.
Managed various stakeholders and branding events for the company. Seminars, Corporate events and media press conferences were handled on behalf of the company
Review session survey to identify successes and opportunities for improvement which can be applied to future programs.
Evaluated event performance, including creating surveys, post-event ROI tracking, wrap-up reports, and recommendations for future events.
(IV) SYNERGY INSTITUTE OF MANAGEMENT – A reputed University-affiliated Management College
(April 2001-June 2006)
Manager-Business Development, Branding and Public Relations Worked grounds up for this upcoming management institute where I was instrumental in establishing the institute with the following initiatives - Proactively assisted management team in preparing the business models, planning marketing strategies, identifying and appointing contractors/agencies; collaborated with Indian and Foreign Universities.
Managed Public Relations, also directly managed media relations to continue to sustain and enhance media contact at all levels across various types of publications.
Planning and budgeting for effective and efficient results. Performed above the line and below the line activities and also designed effective media plan for the company.
Led a team of 10 people showcasing effective leadership and managerial skills along with team building.
Managed multiple, complex timetables successfully in a collaborative extremely fast paced environment to yield best results
LANGUAGES KNOWN
Fluent in multiple languages - English, Hindi, and Marathi (Speaking, Understanding and Writing)
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PERSONAL ACHIEVEMENTS
Short film on a Government initiative received the ‘Certificate of Excellence’ award from one of the reputed bodies in Indian Film Industry.
Author - ‘Pride of Pune’ – a book based on the journeys of 12 entrepreneurs from Pune, India who had the will, determination, passion, and courage to withstand all challenges and emerge winners. A bestseller across leading bookstores.
Author - “Start-up’s! Finding Funding’ - a compilation of 20 stories like Quick Heal, Ragini MMS Movie Executive Producer-IRock Films, Chumbak, etc. who braved their way through innovative means to fund their ventures. The book is now in its second edition. Through these two (2) books, I had the opportunity to interview 35+ well-known and reputed Tech experts, Business Leaders, Traders, and Movie Producers
Certified DISC profiler – from the reputed assessment company M/s Thomas International Ltd. This is a leading Psychometric tool to assess behavioral characteristics under various situations.
EDUCATION
UNIVERSITY OF PUNE AT PUNE, MAHARASHTRA, INDIA
Masters of Management Science, Marketing. Graduated as a top ranked student, 2001
PGDBM (Post Graduate Diploma in Business Management), 2000
Masters of Commerce, Business Administration, 2002 THOMAS ASSESSMENT’s Certified PPA Practitioner (DISC) TRAIN THE TRAINER Certification
Det Norske Veritas’s Internal Auditor Certification