Gina Lau Snider
Phone: 470-***-****
E-mail: ******@***.***
Primary Skills
* ***** ** **** ***** experience with highly apt communication skills and computer skills
Superb media relations skills serving as a PIO for a 40, 000 population sized City
& 269 employees sized government.
Proficient in social media such as Facebook, Instagram, and Twitter
Excellent public speaking skills from working in non-profit campaign seasons and city
government
Enjoys fast-paced environments
Detailed oriented from bringing in news stories for 8 years
moreover, getting stories confirmed before putting to air.
Self-sufficient, self-starter and enjoys challenges set before me.
Great collaborator
Worked in restaurant service industry with leaders such as Houston’s and On the Border with
a focus on high customer service and retention
Worked in retail customer service for 6 years with tops brands such as Anny Taylor Loft and
Banana Republic with a focus on superb customer service experience and retention
Computer & Language Skills
Windows, Microsoft Word, Mac proficient, Microsoft Office, MS Excel, MS Outlook, I-News,
Internet Savvy, proficient at Social Media – Facebook, Twitter and Instagram, fluent in Chinese
Experience
Aug 2007-present The City of Newnan, GA
Public Information Officer
handle all of the City’s official communications
serve as liaison to media
handle and monitor all social media for the city
write or collaborate on press releases
started City Facebook and Twitter pages with over 15,000 likes and followers
media alerts including for the City of Newnan Police and Fire and Main Street Newnan
Assisted with internal communications such as compile quarterly management team
report, plan staff meetings, etc.
Create various brochures
develop PowerPoint for City Council meetings
scheduled public appearances for public officials
respond to citizen inquiries; take photos
communication plan for major projects
tape public service announcements
coordinate yearly Newnan Citizen Academy
update city website with content and pictures
hosted the City’s monthly television show
writes weekly city column for the local paper
serve as the city representative on various city commissions and community
organizations
collaborate with each department within City operations
plan special events and grand openings for the city’s departments
worked with US Census Bureau for the ‘2010 Portrait of America’ Campaign
Feb. 2003-Feb 2006 CNN, Atlanta, GA
National Desk Freelance Editor
Assisted in attaining breaking news stories on air in a very timely manner
Update news stories for national desk and network
Communicate with CNN Bureaus for updating news stories
Communicate with Regional Affiliates to get stories
Scan Associated Press Wires and affiliate websites for news
Setup live shots for network with affiliates
Setup feeds to get all stories in from CNN affiliates
Organized 'point to points' for CNN affiliates for fiber feeds
Gather factual information for producers on working news stories
Review affiliate feeds for all video elements
Retrieve news stories for CNN affiliates and CNN New Source, Pathfire
Handle network affiliate requests for specific regions
August 2004 - December 2005 United Way of Metro Atlanta
Loaned Executive Program
organize rallies for a fundraising effort for United Way for donor accounts
did presentations at rallies
increase donation revenues by $50,000 for the 2004 campaign year
audit funds coming in through donor company accounts promptly
generate funds for United Way Metro Atlanta for their 2004 campaigns in Coweta
County
set up rallies quickly
Created excellent client service for United Way donor companies
collaborate with the United Way donor companies for their campaign rally setups and
implemented ideas for rallies
generate more awareness for United Way in Coweta County during the campaign
months
organize 'grantees speakers' and grantee tours
December 2002- January 2005 Fox 5 Atlanta- WAGA Newsdesk Freelance Editor
Assisted in attaining breaking news stories on air in a very timely manner
Sent camera operators on scenes to get stories for sound on tape with city officials or
authorities
Updated news stories for reporters, Update computer with press releases
Communicated with reporters in the field
Gathered factual information for producers on working news stories
Worked with news reporters and live trucks operators to get stories on air
Handled viewer questions concerning news stories and segment questions
Additional Media Work Experience
May 2000- Jan 2002 KPRC- NBC - Houston, TX
Newsdesk Editor & Segment Producer
coordinated and scheduled segments for Meteorologist Chuck George
Produced show ideas and segments for 'Neighborhood Weather' including local cut-ins
for NBC's ‘The Today Show’
Updated news stories for reporters, Update computer with press releases
Communicated with reporters in the field
Gathered factual information for producers on working news stories
Scheduled guest speakers for newscasts
Activities
3CMA – County -City Communications & Marketing Association
Alumni at University of Houston
Public Relations Society of America PRSA
Education
1/ 2009 Masters of Arts Degree in Education Curriculum, University of Phoenix
5/ 2000 University of Houston Houston, TX
Bachelors of Arts in Communications, Media Productions
Courses of study included: Business Organizations, Journalism Writing, Video
Editing, History of Television and Film, Media Research