Manager Sales

GILBERT M. RILEY

Arlington Heights, IL ***** 847-***-****

********@*****.*** www.linkedin.com/in/gilriley

PRODUCT MARKETING MANAGER

Customer-centric, strategically-focused, data driven, results-oriented, collaborative & creative product marketing leader, driving innovation from product ideation through commercialization. Leverage outstanding cross-functional leadership skills to drive NPD process, product lifecycle management and channel partnerships to grow profitable market share and exceed customer and channel expectations and needs.

New Product Development Life-cycle Management Product Road Mapping P&L VOC

Strategy Development and Implementation Qualitative & Quantitative Research New Business Development

Brand, Channel & Marketing Management Marketing Communications Project Management

PROFESSIONAL EXPERIENCE

PENTAIR EVERPURE WATER FILTRATION SYSTEMS, Hanover Park, IL 2017

Product Marketing Manager

Drove NPD process and lifecycle management of water management systems in foodservice applications

Oversaw $60 million product portfolio, growing it 8% in less than one year.

Drove NPD on a foodservice application, based on VOC that will expand the market, and lower operating costs.

Conducted, analyzed, and leveraged VOC data to identify product strengths, weaknesses, opportunities, threats, gaps, and redundancies in current offering, driving development and rationalization process to better meet customer needs and expand breadth and depth of product portfolio.

Managed product lifecycle of existing portfolio, enhancing profitability or justifying replacement.

ACCO BRANDS, Lake Zurich, IL 2015 to 2016

Senior Product Manager

Managed NPD and product lifecycle management process for $50 million product line of office products.

Grew revenue 5% through successful new product introduction of new product category.

Developed first-ever product roadmap to prioritize new product development opportunities with projected ROI, resolving product gaps, redundancies and opportunities to profitably grow market share.

Utilized Stage-Gate process, to drive global cross-functional new product development initiatives for sub-categories growing incremental sales $40 million.

Implemented customer-specific product, meeting goals and objectives of brand, channel, and retailers.

Coordinated with Sourcing and other functions on new product ramp-up and ramp-down process.

Oversaw launch and rollout of new high-tech product line to meet emerging customer needs in high-growth category through digital marketing initiatives and other “non-traditional” channel strategies, yielding 5% growth in revenue.

Analyzed product and category sales and financial performance to (sales, margin, etc.) to focus NPD initiatives on profitable and sustainable growth, yielding 8% jump in new sales.

HONEYWELL SAFETY PRODUCTS, Bolingbrook, IL 2014 to 2015

Senior Product Specialist

Managed new product development, product lifecycles including road mapping, profitability, demand planning for three product families in highly regulated PPE category.

Integrated VOC inputs, developed product strategies with supporting financial business justification.

Developed and managed product roadmaps linked to customer needs and ROI resulting in 5% sales increase for the category.

Positioned product portfolio with compelling value proposition and understanding of competitive offerings.

Partnered with Sales and other key stakeholders, in launching new product initiatives that grew new product sales over 6% in a stagnant market.

Gilbert M. Riley ********@*****.*** Page 2

ROBERT BOSCH TOOL CORP, Mt. Prospect, IL 2012 to 2013

Product Manager

Led NPD process, planning, direction, execution, and lifecycle management for $150 M portfolio of tools.

Employed extensive VOC and analysis, leading to unique product positioning and launch of portfolio of products in new category resulting in 20% boost in incremental sales in six months.

Introduced two new power tools for residential construction / remodeling industry, yielding 8% incremental sales jump, through employing unique value proposition.

INGERSOLL RAND /TRANE-HUSSMANN, Itasca, IL 2008 to 2012

Category Manager/Assistant Global Product Manager

Ran NPD and marketing for portfolio of tools and refrigeration products, driving marcom, sales support, channel activities, and marketing communications, growing share and revenue by 6% across three categories.

Led “Stage-gate” review process to quantify, qualify, and align new product opportunities with annual operating plan objectives, growing revenue 7% and margin 15%.

Implemented first-ever company value proposition based on Voice of the Customer to segment product offerings by application, channel and end user groups, growing sales 5% and productivity nearly 15 % while serving as building blocks to identify, segment, differentiate and position portfolio for profitable growth.

Spearheaded product line rationalization process to address product lifecycles, redundancies, inventory, costs, pricing, distribution, and competitive issues, resulting in 25% reduction in number of SKUs.

UNDERWRITERS LABORATORIES, Northbrook, IL 2003 to 2008

Marketing Program Manager-National Accounts

Developed, executed and sustained new business development opportunities for manufactures and retailers using customer-focused strategies to enhance UL value proposition; increased revenue streams; additional market share and new demand for bundled service offerings of safety certification and product performance testing.

Created and delivered new bundled service offering for specific high-margin product categories to grow revenue and market share, resulting in incremental revenue gain in excess of $2 million dollars in two years.

Expedited time-to-market certification process for high-volume seasonal product offerings, which grew their sales and expanded category sales as well.

ADDITIONAL RELEVANT PROFESSIONAL EXPERIENCE

Invensys Controls, Product Manager; Klein Tools, Product Manager; ITW-Paslode, Product Specialist;

Leo Burnett, Client Service Analyst; AC Nielsen, Assistant Project Director.

EDUCATION, TRAINING & CERTIFICATIONS

Bachelor of Science Degree: Mass Communications - Advertising & Broadcast Communications

SOUTHERN ILLINOIS UNIVERSITY, Carbondale, IL

Six Sigma Green Belt Certification for Sales and Marketing Professionals

American Marketing Association/American Management Association courses:

New Product Development, Program Management, Process Improvement

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