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Marketing Customer Service

Columbus, Ohio, United States
February 27, 2018

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740-***-**** Diane Taylor

MARKETING COMMUNICATIONS STRATEGIST PROJECT MANAGER DATA-DRIVEN DECISION MAKER Demonstrated track record of executing successful marketing programs to drive strong and sustainable results Continuously prioritizing mission-critical projects to meet or exceed critical deadlines and goals Highly organized and detail oriented with tremendous planning and time management abilities Excellent verbal, writing, grammar, editing, and proofreading skills EXPERIENCE

Prism Design, Columbus, Ohio


POSITION SUMMARY: Contracted for client engagement through an advertising agency and tasked with redirecting clients’ marketing spend to generate strong and sustainable ROI. Cross-functional collaboration between the client, agency, and third-party vendors, playing an instrumental role in achieving four-fold objectives: (1) developing marketing plans, budgets, and distribution networks; (2) designing and implementing promotional materials to clearly state product benefits; (3) compiling databases of prospects and buyers; and (4) creating cost effective promotional outlets for each of the key products. Account Management &

Marketing Strategy

Leading the redirect of clients’ marketing and financial assets to high-ROI channels, driving product positioning, product and pipeline development, packaging design, and adoption and implementation of marketing plans. Health Care Logistics, Galloway, Ohio


POSITION SUMMARY: Led a marketing communications team in developing on-time promotions, collateral, websites, content, digital advertising, social media, and event marketing; managing and allocating a $7 million marketing budget to support and sustain existing and emerging lines. Formulated and activated voice of customer strategies to effect brand dominance in a crowded space, expand presence, and grow market share. Annually planned, implemented, and tracked 40+ direct marketing and digital promotions 60+ email campaigns and 30+ trade show and industry events. Vetted and cultivated relationships with marketing, media, and product vendors to expand outreach and augment in-house efforts. Project Management More than doubled sales while reducing advertising expenses 19% through multi-channel marketing, coupled with data analytics. Additionally, elevated vendor relationships and secured advantageous pricing.

Customer Segmentation &

Database Management

Expanded customer database 79% in just 3 years through market research, targeted data acquisition, and segmentation. Improved lead generation by 17%. Continuously tracked, tested, trended, and presented results. Integrated Channel


Created and managed the company’s integrated campaign schedule, bringing consistency, continuity, and “pizzazz” to marketing and creative. Enhanced promotional venues through updated design, copywriting, photography, and video. Customer Segmentation &

Database Management

Expanded customer database 79% in just 3 years through market research, targeted data acquisition, and segmentation. Improved lead generation by 17%. Continuously tracked, tested, trended, and presented results. Social Media Marketing Launched social media (LinkedIn, Facebook, and Twitter), blogs, and press releases. Increased email demand generation by 54%. Revamped website design, content, and landing pages to resonate with new positioning strategy. Brand Management Developed a unified identity, designing the brand strategy to effectively market to diverse audiences.

740-***-**** Diane Taylor Bron-Shoe Company, Columbus, Ohio



POSITION SUMMARY: Championed B2B and B2C sales and marketing strategies positively impacting brand recognition, customer acquisition, and product marketing. Leveraged metrics to drive product positioning, pricing strategies, competitive analysis, and product management. Financial analysis and allocation; and trended opportunities which optimized profitability. Developed value-added vendor relationships to enhance marketing initiatives and generate double-digit revenue growth. Supervised field sales managers, customer relationship management (CRM) specialists, and call center activities. P & L management of 2 divisions.

Retail Campaigns Propelled direct-to-consumer sales 167%, creating a robust strategy to drive customer demand and loyalty; accompanied by best practices marketing campaigns. Directed a nationwide retail partnership marketing and customer service program. Vendor Optimization Increased advertising profits 23% through selection, utilization, and negotiation of external resources including print, marketing, media, event, and product suppliers. Product Launch Played a crucial role in the product launch of 2 new divisions, diversifying offerings and risk, managing product development, expanding client outreach, and filling emerging needs in the market.

Trade Show Strategy Grew commercial business 157% through development of a trade show presence, managing cost-effective resources resulting in significant market share gains. Led trade show efforts to increase presence and build demand in the marketplace Staff Development &

Team Leadership

Managed talent acquisition through staffing, onboarding, orientation, training, and mentoring of customer relationship team to provide excellent customer satisfaction to prospects and customers.

Identity Rebranding Captured a 31% profit increase following a comprehensive rebranding initiative, to redefine promotional materials, media placements, and sales messaging. Strategic Marketing &


Identified and acted on emerging opportunities to refine promotional and sales strategies; serving as the marketing driver of the 4 Ps. Quality Assurance Served as an 8-year member of the Quality Control Committee tasked with identifying, documenting, and correcting product, service, and/or logistics deficiencies. EDUCATION

Wright State University, Dayton, Ohio

BS in Business Administration, Marketing Major

PC Proficient

Microsoft Office (Outlook, Word, Excel, PowerPoint)

Letter of Recommendation a take-charge person who will get the job done...has a proven track record of delivering completed projects on schedule and within intelligent, driven, compassionate individual and would make a great asset to any organization.”

LinkedIn Recommendation has a highly refined ability to establish objectives, develop communication strategies, and implement programs which meet both budgetary and revenue goals.”

LinkedIn Recommendation handled an extremely heavy workload, never complained, and was always coming up with new ways to address our marketing challenges

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