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Customer Service Sales/ Administration/ HR/ management

Mount Laurel, New Jersey, 08054, United States
February 27, 2018

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Ishika Basu

Sales Manager –



M: +1 856 *** ****


With more than 3 years of work experience Ishika comes with Public Relations background. She is currently working as the Sales Manager with one of the pioneer in the retail market, Macys. Moreover, she is quite adept in HR duties and customer service and her experience helped her in developing a diverse set of skills, including persuasive communication. She excels at:

• Excellent Customer Service

• Promoting Company elevated savings methods

• Recruiting and hiring duties

• Training team on customer service strategies

• Well versed with Cash handling on everyday basis

• Promoting Talent development within and outside company She has a strong educational foundation and a passion focused towards customer relationship building, promoting talent and hiring potential resource.

Professional Experience

• Currently working as Sales Manager in Macy’s

• Aspromonte Marketing- Team Lead in Marketing and sales (Cherry Hill, New Jersey)

• National Media Channel(India)- Public Relations Representative and Presenter

• Esprit communications- HR Associate and Event Manager Educational Qualification

• Master’s Degree in Mass communication and Journalism from University of Calcutta

• Post Graduate Diploma in Public Relations from Dr. Rajendra Prasad Institute of Communications

• Bachelor’s Degree in Philosophy from University of Calcutta Area of Specialization

● Proficient in MS Office ● Client Presentation ● Crisis Management

● Corporate Relations ● Employee Relations ● Placements and Recruiting

● Pitching for ongoing


● Calendar Management ● Enrollment of new Accounts

● Customer service ● Event Management ● Press Release Engagements



Macy’s is one of the largest retail brand in USA. Macy's division operates 789 department store locations in the continental United States, Hawaii, Puerto Rico, and Guam, including the prominent Herald Square flagship location in Midtown Manhattan, New York City. Responsibilities

• Supervising an entire department prioritizing customer service

• Training associates on opening new accounts

• Maintaining “ My Client” application to keep track of potential customers

• Developing knowledge about new company strategies

• Coaching associates to build customer base

• Cash Pickups, Cash transactions, check deposits on every day basis

• Vault check and locking responsibilities

• Planning and executing new promotional events and coupons

• Performed background checks/ pre-employment physicals prior to hire

• Developed weekly recruitment activity reports

• Participated company sales webinars being a part of executive team Client

Aspromonte Marketing and Consulting

Aspromonte Marketing and Consulting is one of the top marketing agencies in direct marketing and sales. Responsibilities

• Conducting sales presentations to business owners for our client

• Pitching for account applications

• Training and developing entry level employee

• Conducting interviews with potential employees

• Running campaign meetings and corporate training

• Event planning


Globsyn Group

Globsyn is a recognized global outlook firm with deep domain competencies in Education, Skills, and Technology.


• Researching, writing and distributing Press Releases of the opening date of the business school to print and electronic media

• Preparing and supervising the publicity brochures, handouts and pamphlets of the event

• Calculating the budget with corresponding CEO and ensure they are adhered to

• Visiting the venue before the event and scheduling speakers, vendors and participants

• Determining participant count for the event and booking right sized venue

• Writing and editing the house magazines, speeches and annual reports

• Evaluating the event and obtaining feedback of the client Client

Golds Gym

Golds Gym is an international fitness center.


• Preparation of the press release and collating and analyzing media coverage

• Sourcing and managing sponsorship opportunities

• Maintaining Gold’s Gym Website

• Liaising and answering enquiries from media personnel

• Planning and appointing the perfect brand ambassador for the Gym’s launch event

• Sending out invitations of the event and manage RSVP list

• Conducting the Press Conference and guiding the speaker and the brand ambassador with their speeches and answers to the media

• Keeping inventory of backdrops, projectors,computers and other display materials Achievements

• Recipient of Shri. C.V. Narasimha Reddi Gold Medal for scoring highest marks across India in Public Relations.

• Recipient of Shri. A. K. Ganguli Memorial Gold Medal for best overall performance in an academic session.

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