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Marketing Consultant

Pointe-Claire, Quebec, Canada
February 27, 2018

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Montreal § QC § Canada È438-***-****

North American & International experience in « Pharma / Biotech / Medical products ».

Extensive experience with « Strategic Marketing, Branding, Business Planning, Sales, Primary/Secondary & Quantitative/Qualitative Market Research, Project/Time/People Management & Product/Business Development ».

Innovative planner of complex projects, with professionalism, multi-tasking, prioritizing and meeting tough deadlines, while seeing the « big picture ».

Strong strategic thinking, communication, analytical, presentation, organization, problem-solving, team leadership, interpersonal, negotiation, and decision-making skills.

Strong knowledge & experience of Market Consultancy, Forecasting, Budgeting, Pricing, Patient/Physician Segmentation, ROI, P&L & Competitive/Trend/Business Analyses, Pre/Post-Marketing Assessment, Web Design, Promotional/Advertising Plans, SWOT Analysis, Marketing Mix, PR Campaigns, Symposia Arrangements, CME & DTC Programs, Policy & Regulatory Aspects, and Sales Force Training.

Wide therapeutic experience: Immunology, Oncology, Gastroenterology, Dermatology, Rheumatology, Pulmonology, Phlebology, Ophthalmology, Endocrinology, Cardiology, and many others.

Proven success with internal/external stakeholders, strategic partners’ management, customer service /support, new business generation, monitoring progress, resource allocation, cost minimization and brand optimization.

Positive professional attitude, with high capability of influencing others, even without direct authority.

Launch experience with many products (brands, generics, injectables, niche, etc.)

Good knowledge of Microsoft Office, Windows, Internet, Adobe Professional, SPSS and other tools.

Excellent English, working knowledge of French & little German.

Product Launch /Management & Strategic Marketing

>6 years

Business Planning & Project Management

>6 years

Sales & Field Management

6 years

Primary Market Research (on both supplier & client sides)

7 years

Syndicated/ Secondary Market Research

4 years

Team Leadership

>7 years

Marketing, Branding and Product Management:

Effectively managed a $10M multi-product portfolio, achieving over 30% annual growth.

Successfully developed and executed full marketing and promotional program for new product launch, offering unique positioning and achieving tremendous sales in first year.

Created complete forecasting module that accurately predicted new product’s performance (1% deviation from actual sales).

Achieved, over first post-launch year, remarkable market shares for 2 new products, gaining 3rd and 7th ranks.

Planned and managed medical-training programs for sales force of over 20 medical reps.

Successfully designed product website, medical journals’ advertisement & massive mailing campaigns to key market segments (physicians, pharmacists, wholesalers), which increased market penetration.

Developed new SOP for sales orders and customer feedback management, which increased interactions among marketing, sales, regulatory, finance, medical and IT departments.

Designed new DTC basic instruction manuals and educational visual tools for patients and physicians, which created new business opportunities in the market.

Prepared scripts for patient/customer service team that improved handling of sales orders & client calls.

Market Research:

Rewarded as highest appraisal level & best achiever in the department.

Increased operational capacity & team performance by identifying required changes to existing processes and coaching team members on accepting new responsibilities, which led to 30% improvement of team efficiency and achievement of departmental objectives.

Successfully managed very challenging complex project that represented turning-point in the department history, which highly satisfied customer needs and could be published on medical journals.

Designed, planned and managed execution of new patient-oriented module that constituted a company key initiative, aiming to double company sales through pursuing new clients and innovative channels.

Innovatively designed creative technique that met business needs by separating mixed franchise’s market shares at physician level, which allowed monitoring competitor’s off-label market penetration.

Innovatively expanded scope of patient journey study to reflect new patient segments, and created time map/scheme, which helped monitoring steps of disease diagnosis/referral/treatment/switch/follow-up.

Designed questionnaires for in-facility interviews, telephone surveys, focus-group and internet-based research projects, investigating market potential, new indications, prelaunch planning, product line extensions, post-marketing assessment, and many other business objectives.

Recommended/evaluated data sources, appropriate research methodologies, sampling procedures, survey designs, and analysis techniques, which determined key metrics for 3 brands.

Supported marketing and brand teams with business solutions & performance measures, which helped reach business goals with remarkable growth, secure patient shares, achieve market expansion/ penetration, allowing for continuous leading position of the company.

Business Planning and Product Development:

Performed ROI analysis for existing and future products, allowing for 10-20% profitability achievement and improvement of operational efficiencies.

Assigned by CEO as company key executive with key medical organization, for long-term goals.

As a member of the “product development” team, assessed strategic partnership & developed reports on short/long term sales forecasts, demand planning, API cost analysis, feasibility studies, with recommended actions to CEO & senior leadership, which helped making critical “launch”, manufacturing, distribution & product-acquisition decisions.

Built strong relationships with opinion leaders and product champions, which enhanced market dynamics.

Promotional Sales, Account and Project Management:

Achieved 180% product mix sales growth over 5 years in very tough markets.

Identified new market opportunities and offered innovative business solutions.

Planned and executed multi-country studies, helping customers maximize annual sales.

Developed new techniques for product promotion to face changes in customer needs.

Worked with licensing company to acquire reimbursement codes for Medicare / third party insurance claims

Independent Consultant Current

Pharma Marketing, Product Development & Market Research

Innomar Strategies (a subsidiary of AmerisourceBergen Canada) 2013-2015

Team Lead, Market Research

Senior Manager, Market Research

Overseeing, supervising & leading a dynamic team of project managers, data analysts, recruiters & interviewers, doing all aspects of research life cycle for various types of qualitative/ quantitative market research and ad-hoc projects, from proposal stage to final client presentation & deliverables.

Janssen Pharma (a subsidiary of Johnson & Johnson) 2011-2013

Customer Insights (Market Research) Manager

Managed variable kinds of market research & ad-hoc projects for 3 marketing teams, including ATUs, engagement studies, chart audits, patient journeys/buying process, conjoint analysis, positioning, messaging, physician/ patient segmentation modules & innovative dashboards. Successfully developed & executed MR strategies/tactics/budget & managed plans for over $400-million-product portfolio.

Retail Pharmacies, Ontario 2009-2011

Pharmacist (on call)

Perceptronix Medical Inc. 2008-2008

Biotech Company (spin-off from BCCA) specialized in high-tech lung/oral cancer detection/diagnosis.

Senior Product Manager [Reporting to Senior Director of Sales and Marketing]

Created marketing plans & new PR campaign, and monitored product performance. Planed and organized company participation in key shows, symposia and conferences.

Bioniche Pharma Inc. 2004-2007

International pharmaceutical company specialized in manufacturing high quality niche sterile injectables (approved by FDA, EU & Health Canada) & their marketing/distribution in USA and Canadian markets

Manager of Business Planning and Market Research [Reporting to President of US Operations]

Group Product Manager [Reporting to Director of Sales and Marketing]

Private & Chain Retail Pharmacies, Ontario 2002-2004


IMS Health Canada 1999-2001

Account Manager

PharmaTech International 1997-1998

Product Manager

IMS Health – International Division 1995-1997

Account Manager

Fisons Pharmaceutical Inc. / Aventis - Gulf Region 1990-1995

Senior Medical Representative/Area Manager

Licence as a Registered Pharmacist / Ontario College of Pharmacists, Canada

Postgraduate Diploma In Biochemistry (equiv. to Masters) - Cairo University

Bachelor in Pharmacy (Honors) - Cairo University

Diploma on Sales Management & Marketing - Cambridge Tutorial College, Cambridge, UK

Degree in Business Administration & Marketing (Part of MBA) - American University, Cairo

Professional Project Management Program - Montreal, Canada

Brand Strategy, Franchise Management, Marketing Mix & Segmentation Course - Toronto, Canada

Programs in Pharma Strategy / Marketing / Sales / Forecasting - IMS International Training

Leadership/Management Training & Development Program - McGill University, Montreal, Canada

Advanced Professional Selling Skills - Learning International Achieve Global, Montreal, Canada

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