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Social Media Content

San Diego, California, United States
February 26, 2018

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Editor & Content Producer

Carolina Sotola

Cell: 626-***-****


I am: bilingual and bicultural, a well-balanced mix of Argentina and USA.

What I do: help brands create compelling content that will make them successful in a multicultural world.

My expertise is in: strategy and creative conceptualization, video production, copywriting, content production, translations in English and Spanish.


Captura Group/ San Diego, CA

09/10 – Present, Editor and Content Producer

Developed data driven content strategies and editorial calendars.

Lead conceptualization and creative efforts for new campaigns.

Produce optimized content for: websites, social media, banner ads, promotions, CRM.

Supervise the translation’s process and deadlines.

Oversee the management of content for online communities (Measured Voice, BrightEdge, Buffer).

Engaged in audience development strategies to grow followers across social media accounts.

Analyze content making sure it meets brand guidelines and legal standards.

Oversee creative content for video production.

Assist with search engine optimization strategies and content syndication.

Manage a creative team of writers, translators and designers.

At Captura Group I have worked with clients such as: Bimbo, Kellogg’s, Gallo Family Vineyards, DOL’s and, Allstate, Slim Fast, Clear Scalp Solutions, TRESemmé, Dove, Suave Professionals, Caress, Degree, POND’S, Knorr, and ViveMejor (Unilever Hispanic Platform).

Árbol School/ San Diego, CA

09/15 – Present, Founder & Program Director

Started this after school Spanish Immersion Program to help kids in public schools have access to a second language at the lowest cost possible. The program currently takes place at Crown Point Junior Music Academy, a public school in the PB community. The long term goal it to expand the program to other schools in San Diego.

Freelance content related work:

Agora Magazine (General Dynamics): online writer; security/military-featured stories for

Schmoop: content editor for books.

Univision Interactive: online content editor; created and published (CMS) food section content for and (General Mills).

SBS Entertainment: online content editor for

Hora Hispana-NY Daily News: writer.

PRConexion: online writer; business articles for and

HOY newspaper/ Los Angeles Times, Los Angeles, CA

08/04 – 05/09, Editor (Tribune Co.)

Established daily news Latin America coverage for Hispanics living in Chicago and Los Angeles and coordinated the editorial content of an average of 10 pages per day.

Integrated news from wires, foreign press and stories from correspondents in Latin America and the US.

Edited stories (headlines, blurbs and decks) and determined content and layout based on the relevance of the information.

Supervised the news editing and coordinated the selection of images for each story under tight deadlines.

Organized special coverages -such as anniversaries, immigration issues and general elections.

Assisted in the development of the online content and wrote an immigration blog -updated three times a week.

05/02 – 07/04, General Assignment Reporter, New York, New York

Reported news covering the New York Metro area and western parts of New Jersey.

Covered news related to Latino social and cultural affairs and investigated immigration and social interest stories that impacted the Hispanic community.

Winmar Publishing, Edgewater, New Jersey

08/00 – 11/01, Account Editorial Coordinator

Edited content provided by Direct TV for the magazine produced on site.

Coordinated all editorial content: checked translations, layout, photographs and final proofreading.

Wrote promotional materials and helped develop promotional strategies for advertising campaigns.


University of Buenos Aires, Buenos Aires, Argentina

Bachelor in Journalism and Media


Fully Bilingual (Spanish and English)

MS Office expert, Tridion and Wix knowledge.

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