Manager General

Jennifer Chia

*** *** **** ****** #**-*** (******) Mobile: +65 9388 2988 Singaporean

Executive Summary

A detailed oriented, highly organised individual with more than 20 years’ experience as a high performing executive administrator with a proven track record in supporting high level and high visibility executive leaders in the retail, hospitality, financial services and industrial manufacturing industries. In the last 10 years, I played a pivotal role in supporting the Group Marketing Services division of a leading retailer in Singapore.

Possess an extremely broad set of capabilities including: budgeting and resource management, marketing and public relations, logistical coordination and office administration as well as managing a team.

A vivacious person who can build strong working relationships with people at all levels both internally and externally. I can be hands-on and be highly depended upon in every assigned task. I am open to take on greater responsibilities and change in industry where I can value add and contributes to the success of the team and organisation.

Work Experience

Personal Assistant and Manager, February 2005 – Present

Administration Group Marketing Services

Al-Futtaim Retail Asia

Marketing Support

Manage and coordinate the daily operation needs, as well as the budgets of travel and accommodation plans of the General Manager’s office and Group Marketing Services team

Plan and organise media events for all major suppliers and events for customers

Work closely with Singapore Press Holding (SPH) to ensure maximum exposure of the brand’s print advertisements and manage advertisement bookings in SPH Adnet System for the Robinson Group of Companies

Secretarial Support

Communicate and liaise closely with counterparts from CEO Office, OCBC Bank, Singapore Press Holdings, MediaCorp, travel agency and major suppliers

Ensure prompt submission and collation of budget reports from Brand Managers. Prepare and co-ordinate presentation notes and generate sales reports for senior management meetings

Administration and Human Resource Support

Verify and issue petty cash claims for the Group Marketing Services team

Handle procurement and maintenance of office equipment for the department

Manage and work close with Group HR department relating to human resources issues of Group Marketing Team

Achievements

Developed and implemented standard operating procedures and systems for advertisement bookings

Established strong working relationships with SPH for preferred advertisement bookings and pagination

Involved in the planning and organising of new store openings and re-openings:

oRobinsons at Marina Bay Sands in Sep 2011, Jems in June 2013 and The Heeren in November 2013

oMarks & Spencer at Wheelock Place and Marina Square in 2012, Great World City in 2008, VivoCity in Oct 2006 and Jems in June 2013

oJohn Little at Plaza Singapura in 2009, Marina Square and Orchard in 2007

Participated in the planning and organizing of “The Ministerial Visit” event to Robinsons and announcement of “The Retail Productivity Plan” by Mr Lee Yi Shyan, Minister of State for Trade and Industry and Manpower

Planned and organised the annual Vendors Conference Lunch for Robinsons top management, suppliers and partners

Merchandising Admin Officer (3-month period: June 2005 – August 2005)

Conceptualised, planned and set up the structure of the new department

Developed and implemented the procedures for creation and maintenance of Unique SKUs, templates of colour and size charts for the enhancement of purchase orders in the Profit System

Led a team of 10 Merchandising Admin Assistants ensuring service delivery in face pace environment

Handled the procurement and maintenance of office equipment within the department

Personal Assistant to General Manager August 1995 – May 2005

John Little Pte Ltd

Secretarial Support

Managed General Manager’s office and all minutes of meetings

Responsible for generating weekly sales reports for Senior Management

Worked closely with counterparts from CEO Office, OCBC Bank, travel agency and major suppliers

Managed the daily operation needs of the General Manager’s office and Merchandising Team

Ensured prompt submission and collation of sales and trading reports from the Senior Merchandising Managers

Prepared and coordinated training and presentation notes for seminars and meetings

Operation Management Support

Planed and managed the duty rosters of the Merchandising and Operations teams

Managed and coordinated the daily operation needs as well as the budgets of travel and accommodation plans for the General Manager’s office and Merchandising Teams

Liaised closely with overseas agents and suppliers for the Merchandising Teams on procurement trips and managed the travel and accommodation arrangement within budget

Worked closely with the Training department on the continuous learning development of the Merchandisers

Worked closely with Senior Merchandising Managers and Store Managers on store promotions and sales events, as well as with the Group Marketing Services team to ensure smooth delivery of advertisements and submission of photo shoots for featured merchandises

Managed a team of 4 Merchandising Admin Assistants

Appointed to handle organisation’s cost reduction project by revising the requisition procedures and usage of stationeries, paper bags and office equipment

Liaised with Store Operations team pertaining to customer service and/or queries

Administered the procurement and maintenance of office equipment for the department

Achievement

Successfully improved the workflow efficiency by introducing new internal processes with centralised filing system and eliminated duplicate efforts that resulted in man-hour savings

Personal Assistant to General Manager January 1994 – July 1995

Robinson & Company (Singapore) Pte Ltd

Managed the scheduling of appointments and recording of minutes, as well as planning of duty rosters for the Merchandising and Operations teams

Managed the budgets of travel and accommodation plans for General Manager and Merchandising Team

Liaised closely with overseas agents/suppliers and managed travel and accommodation arrangements of the Merchandisers’ procurement trips

Worked closely with the Training department for continuous learning development of Merchandisers

Prepared and coordinated training and presentation notes for seminars and meetings

Worked closely with Senior Merchandising Managers and Store Managers on store promotions and sales events

Ensured prompt submission and collation of sales and trading reports from the Senior Merchandising Managers for review by General Manager

Secretary to Director of Public Relations November 1992 – April 1993

Orchard Hotel Singapore

Managed the scheduling of appointments and recording of minutes

Managed travel and accommodation arrangements for the Director

Administered the coordination of all advertising and promotions activities with the respective department to ensure smooth transition of the events

Worked closely with members of the press for media conferences and press publication

Prepared and coordinated the publication of in-house newsletter and bi-monthly brochures

Worked closely with photographers relating to photography of the hotel facade and foodstuff

Secretary to Senior Agency Manager June 1991 – October 1992

Prudential Assurance (S) Pte Ltd

Managed appointments, recording of minutes, travel and accommodation arrangements

Worked with respective agents on their monthly targets to ensure overall productivity

Handled the documentation of new policies and clients’ feedback

Liaised with agents’ clients to ensure that lapsed policies were duly revised

Prepared training materials and orientation program for newly recruited agents

Worked closely with Training Department on the continuous learning development of agents

Oversaw the usage of company stationeries and general expenses

Secretary to Managing Director February 1989 – May 1991

Hup Heng Molders Plastics & Manufacturing Pte Ltd

Managed appointments, recording of minutes, travel and accommodation arrangements for Management Team

Handled clients’ feedback and requests to ensure quality of orders and liaised with production team on status of orders

Responsible for the preparation and processing of staff payroll and usage of company stationeries and general expenses

Academic Qualifications

National Institute of Commerce

Preliminary Certificate in Business Studies

Orchard School of Arts and Commerce

GCE ‘O’ Level

Application Skills

Microsoft Office

SAP Netweaver Portal

SAP Success Factors

SPH Adnet

Language Skills

Strong Written and Spoken: English & Mandarin

Spoken: Cantonese & Teochew

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