Genevieve Frick

732-***-**** ac4lkn@r.postjobfree.com

SUMMARY

Innovative accessories executive with extensive background in sales, licensing, merchandising, and product development. Comprehensive product experience in footwear, hosiery, headwear, backpacks, nursery, and layette. Keen eye for retailer white space and category trends in off price, mass, specialty, and ecommerce channels. Strong communicator and creative thinker.

Leg Resource, Division of iApparel, New York 2017 - Present

Account Executive, Sales and Merchandising

Responsible for all sales and product assortments at over 52 accounts across all of Ladies, Men’s, and Girl’s hosiery at Ecommerce, Off Price, and Specialty retailers. Projected cost shipments for 2018 of $4.8 million.

Researched, merchandised, and presented girl’s licensed hosiery programs for both private label and multiple major retailers.

AD Sutton, New York 2015 – 2017

Account Executive, Sales and Merchandising

Successfully opened and sold into Ecommerce, Specialty and International accounts with shipments of over $2.1 million.

Increased Zulily business by 15% through strategic event planning, sharp retail pricing structure, and key item placement.

Developed seasonal bib and layette programs, sold into multiple off price retailers, resulting in $150K in new sales.

Drove sales and merchandising of diaper bag replenishment programs for various retailers. Increased total sales by 30%.

ABG Accessories, New Jersey 2012 - 2015

Account Executive, Sales and Merchandising

Drove sales at well known Mass and Specialty stores resulting in shipments of over $7.3 million.

Increased Target boy's and girl’s licensed headwear and accessories sales by $2M over 2 years through category expansion, increased replenishment placement, and visibility in-store and on Target.com.

FAB Starpoint, New York 2010 - 2011

Senior Manager, Licensing

Oversaw all divisional output for key accounts including Disney, Nickelodeon, and WWE, with total sales volume of $5 million.

Executed all aspects of contracts, including drafting negotiated amendments and contract renewals.

Collaborated with Nickelodeon to secure exclusive Back-to-School backpack program at Wal-Mart, with sales volume of $800k.

Fast Forward, New York 2008 - 2010

Manager, Licensing

Managed all aspects Disney, Marvel, Nickelodeon, and Warner Brothers. Total volume in excess of $5.2 million.

Responsible for managing contractual obligations and forecasts, securing amendments, and all approvals. Led transition to computer-based system for company, saving time and increasing productivity.

Weisner Products, New York 2004 - 2008

Manager, Licensing / Executive Assistant

Executed all aspects of contractual agreements, created marketing materials, and maintained strong client relationships.

Key accounts included Aerosoles, Mars, Mattel, MGA, Nickelodeon, Warner Brothers, and WWE. Total volume of $8 million.

EDUCATION

Laboratory Institute of Merchandising, New York 2000 - 2003

Bachelor of Arts in Marketing

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