CRISTIAN DUMITRESCU, Ph.D., MBA, PMP

Dublin, OH, 43016 614-***-****

www.linkedin.com/in/CristianDumitrescuMBA ac4lh6@r.postjobfree.com

STRATEGIC PRODUCT MANAGER

Design, Launch, and Manage Software Applications Develop New Pricing and Sales Models

Reach New Markets, Gain New Customers, and Increase Revenue

Expert in project management and product management for software applications; passionate about understanding voice of the customer and translating complex product requirements into clear and understandable features and capabilities. Highly analytical problem solver who uses primary and secondary market research data and competitive intelligence to drive product development decisions. Known for stellar attitude towards work and colleagues. Noted by senior leadership for innovative ideas, cross-functional team leadership, collaboration, and overall drive to succeed.

Strategic Product Management

Project Management

Product Launch

Product Marketing

New Product Development

Agile and Waterfall Planning

Market Research

Competitive Intelligence

Strategic Pricing

Data Analysis and Interpretation

PROFESSIONAL EXPERIENCE

ONLINE COMPUTER LIBRARY CENTER (OCLC), Dublin, OH 2016 to 2017

Senior Product Manager

Oversaw $20M in revenue and support needs of over 18,000 FirstSearch library customers.

Manage a major project involving the transition of the FirstSearch legacy platform to the new technology stack; mapped user workflows, gathered and interpreted data from customer interviews, focus groups, and a global satisfaction survey, creating requirements for the new expert search tool replacing FirstSearch.

Design new pricing and sales model for FirstSearch & WorldCat Discovery search tools, generating $35K in additional revenue from new sales and upgrades, in first 3 months following implementation.

Collaborate with UX lead researcher, identifying WorldCat Discovery advanced search critical gaps and writing high level requirements for needed features.

Create strategic go-to-market and communication plans, supporting transition of customers from legacy search and discovery platform, WorldCat Local, to modern WorldCat Discovery product.

Provide leadership and direction to a Senior Product Analyst for analyzing financials and customer metrics from various internal data systems (Business Objects, Omniture, and CUSP).

CHEMICAL ABSTRACTS SERVICE, Columbus, OH 2006 to 2016

Academic and Government Market Manager (2014 to 2016)

Managed $90M in revenue and provided support to over 2,400 SciFinder customers.

Led a cross-functional Project Team overseeing the creation of an online mastery of chemistry education solution "Chemistry Class Advantage" based on SciFinder and “real-life” chemistry research from ACS journal publications, furthering undergraduate education.

Introduced new access and pricing models and expanded organization’s reach into new markets, leading to worldwide customer base increase of over 900 customers and $20M in revenue (since 2006).

Generated over $160K in additional revenue recognition in 2016 alone, by identifying an opportunity to align contract renewal dates of academic customers.

Achieved 97% retention rate of core accounts and 87% overall customer satisfaction rate, listening to the voice of the customer, and promptly addressing needs or concerns.

Prioritized CAS’ strategic initiatives, to serving top Chemistry schools and strategic accounts.

Developed value propositions, positioning statements, and marketing campaigns for SciFinder.

Led the ACS on Campus initiative, raising SciFinder awareness in academic market and increasing sales.

Promoted SciFinder in High Schools, enhancing scientific knowledge in early education years.

Presented at national business meetings and conferences, and published in C&EN News

Cristian Dumitrescu ac4lh6@r.postjobfree.com Page 2

Product Manager (2006 to 2014)

Managed $80M in revenue and provided support to over 2,000 SciFinder customers.

Introduced new pricing models for community colleges and small schools with low budgets, generating 12 new sales and $25K in additional revenue.

Transitioned all academic customers from antiquated seat model to unlimited access, bringing significant cost savings associated with maintaining legacy platform.

Developed new pricing for emerging economies and fast developing areas (BRICK countries and other).

Increased annual SciFinder usage every year by 10% at top revenue US, Asia-Pacific, and European schools.

Performed market sizing, market segmentation, and overall market share analysis, gaining insight into global markets where SciFinder has a minimal presence, and extending market reach.

Performed comprehensive competitive intelligence analysis on major market players, producing impactful presentations for internal stakeholders and customers by leveraging SciFinder’s market leader strengths.

Trained customers, held product demos, and broadcasted WebEx seminars for worldwide customers.

Transitioned legacy “CA on CD” customers to Chemical Abstracts webEdition, a digital product, saving hundreds of thousands in CD production and maintenance costs.

Developed product positioning, value propositions and key messages for customers in various markets.

Recruited and interviewed customers for testimonials, alpha and beta testing, and product pilots.

Evaluated financial performance of various CAS products, including break-even analysis and revenue forecasting.

Founded and led CAS Marketing Club, organizing meetings with Marketing Division employees, bringing invited guest speakers, and discussing relevant marketing articles from leading business publications.

THE OHIO STATE UNIVERSITY, Columbus, OH 2001 to 2006

Researcher (Davis Heart and Lung Research Institute (DHLRI) – Ohio State University) (2003 to 2006)

Postdoctoral Fellow (Dept. of Molecular and Cellular Biochemistry & DHLRI, Ohio State University) (2001 to 2003)

Tested drug formulations for preventing cardiac injuries.

Studied effects of targeted pharmaceutical agents on failing heart, resulting in favorably cited publications in high impact journals.

Published scientific articles in top journals, presented posters, and supported grant proposals with research data.

Taught undergraduate level Biology laboratory sections, furthering education of pre-medical and bioscience students.

EDUCATION

Master in Business Administration (MBA)

THE OHIO STATE UNIVERSITY, Columbus, OH

Doctor of Philosophy (Ph.D.), Biophysics

THE OHIO STATE UNIVERSITY, Columbus, OH

PROFESSIONAL DEVELOPMENT

Project Management Professional (PMP) Certification from Project Management Institute

Pragmatic Marketing™ Certification

Practical Product Management Certificate

Write to the Top Certificate

Continuing Medical Education Certificate of Society of Diagnostic Medical Sonographers

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PUBLICATIONS

Published author of scientific research in top journals; presented at national meetings and conferences; presided over science sessions (CINF of ACS); patent-related publications in C&EN News, and guest speaker talks at American Chemical Society and NFAIS.

Select C&EN News and Research Publications

list of all scientific publications is available upon request

Patent Picks: Hydrogels (May 25, 2015)

Patent Picks: Quantum Dots (April 27, 2015)

Patent Picks: Self-Healing Polymers (March 30, 2015)

1.Radin, M. J., Holycross, B. J., Dumitrescu C., Kelley, R., Altschuld, R.A. – Leptin modulates the negative inotropic effect of interleukin - 1ß in cardiac myocytes. Molecular and Cellular Biochemistry, 315 (1&2), 179 – 184, 2008

2.Dumitrescu C., Biondi R, Xia Y, Cardounel A. J., Druhan L. J., Ambrosio G., Zweier J. L.- Myocardial ischemia results in tetrahydrobiopterin (BH4) oxidation with impaired endothelial function ameliorated by BH4. Proceedings of the National Academy of Sciences of the United States of America, 104 (38), 15081- 15086, 2007

3.He G, Dumitrescu C., Petryakov S, Deng Y, Kesselring E, Zweier, Jay L.-Transverse oriented electric field re-entrant resonator (TERR) with automatic tuning and coupling control for EPR spectroscopy and imaging of the beating heart. Journal of Magnetic Resonance 187 (1), 57-65, 2007

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