MICHAEL C. LAW

***** ****** ***** *****

Fremont, CA 94539

Cellular Phone: 510-***-****

Email: ac4la5@r.postjobfree.com

SUMMARY OF QUALIFICATION

Over 20 years of business development and products management experience in Hi Tech industry. Veteran manager with system integrators, VARS, OEM, retail, and distribution channels. Proven track record in building channels and relationship with senior executives and decision makers. Knowledgeable in contract negotiation, pricing negotiations, supply chain management, and operation. Self-motivated, results driven individual who constantly exceeds goals while delivering superior client experience.

PROFESSIONAL EXPERIENCE

Director of Business Development and Marketing

Nuvia Sales Group, LLC

1590 Oakland Road,

Suite # B109, San Jose, CA 95131

(January 2013 to Present)

Duties

•Develop and promote businesses for TerraDigital Audio and Video brand, multimedia high end systems and security software products in North America.

•Research and collect market intelligence to provide direction and strategic goals for all appropriate sales & marketing materials such as product data sheets, product specification, product packaging, product warranty cards, and user manuals.

•Coordinate with the product development team to create next generation products and implement product improvements tailored to the North America market.

•Conduct competitor analysis, industry landscape and trends.

•Manage the day to day business development operation to ensure the sales team reaching the annual sales target.

•Develop and manage distribution, retail, and ecommerce on line channels.

•Recruited, trained, and supervised a team of professional sales.

•Established pricing and programs for sales team.

•Contract negotiation with customers and suppliers.

Accomplishment

•Built up nationwide distribution, retail and ecommerce networks, successful launch on many new models and establish TerraDigital brand in the music making industry.

•Developed and expanded market shares from zero to $30 million annual sales while maintained an average profit margin above 30% for the company.

General Manager - Sales and Operation

Lumian Design Inc. – US subsidiary of Foxconn

48531 Warm Springs Blvd, Suite 407

Fremont, CA 94539

(July 2010 to December 2012)

Duties

•Facilitated the development of and managed the North America branch office.

•Oversee the North America sales, marketing, and operation.

•Developed and monitored annual sales plan to ensure profit and expense goals are achieved.

•Conduct competitor analysis and establish consumers focus groups.

•Recruited, trained, and supervised a team of professional sales, focus on commercial and residential, outdoor, and indoor LED lighting projects.

Accomplishment

•Developed and expanded from zero to over $15 million annual sales within 2 years while maintained an average profit margin of 30%.

•Established relationships with tier two OEM and ODM lighting companies such as Cooper and Juno Lighting, Toyota Tsusho America, Feit Electric and Light of America.

•Cultivated partnerships with major commercial LED lighting projects for the Palo Alto High School District, Cirpas Airplane Hanger, Bio Med Pacific Research Center (over 1.4 million square feet parking lot), Dominican Hospital, Ayres Hotel, PS Business Park, and multiple shopping malls.

•Established partnership with the nation’s third largest electrical distributor- Consolidated Electrical Distributors (CED).

•Supported major retailers on retrofitting their conventional lighting into LED lighting and successfully launched desk LED lamps at major retailers such as Costco.

General Manager

Lite-On Sales and Distribution Inc. (Branded Business Unit)

42000 Christy Street,

Fremont, CA 94538

(December 2007 to June 2010)

Duties

•Facilitated the development of and managed the North America branch office.

•Oversee the North America retail, distribution, and ecommerce channels

•Developed and implemented annual business plan and long-term sales strategies.

•Developed product road map and product launch plan.

•Conduct competitor analysis and consumers research

•Developed feasibility studies and initial business plan to support new business.

•Maintained relationship with key account and development

Accomplishment

•Expanded overall revenues from zero to $70 million in 2 years.

•Successfully expanded the market shares to third largest brand in North America on digital picture frame in 2 years.

•Launched products at major retailers such as Best Buy, Target and Costco Wholesale, BJ Wholesale and Wal-Mart Canada, TV shopping channels; and e-commerce accounts like Amazon.com, Newegg.com and Tigerdirect.com.

•Expanded the business to Canada and Latin America countries.

•Collaborated with Hewlett Packard to obtain sole brand licensing on optical drives, digital picture frame, Blue-ray player, and digital cameras

Director of Sales and Marketing

Lite-On Sales and Distribution Inc.

42000 Christy Street,

Fremont, CA 94538

(July 2000 to November 2007)

Duties

•Responsible for channels distribution, SI and retail sales for optical drives and DVD recorders division.

•Maintained sales and created maximum profits for the company; managed the operation within annual budget.

•Responsible for business development, restructure sales/marketing functions.

•Positioned the company as the third largest optical drives manufacture in the world and successfully launched the Lite-On brand in North and Latin America.

•Responsible for product pricing and positioning; conducted market research and competitor analysis to keep products stay competitive.

•Coordinated with factory in Taiwan and China to support channels and Private Labels accounts.

•Provided feedback to R&D team in HQ in developing new products and product road map.

Accomplishment

•Successfully increased the annual revenue from $10 million to $200 million in 7 years.

•Successfully gained the market shares for Hewlett Packard optical drives and launched products in major retailers such as Best Buy, Wal-Mart, OfficeMax, Sears and Costco, and TV shopping channels.

Senior Sales Manager

Lite-On Sales and Distribution Inc.

726 South Hillview Drive,

Milpitas, CA 95035

(June 1999 to July 2000)

Duties

•Responsible for channels distribution sales for Human Input Devices division

•Managed the input devices distribution sales team.

•Responsible for product pricing and positioning; conducted market research and competitive analysis to keep products stay competitive.

•Coordinated with factory in Taiwan and China to support channels and private labels accounts.

Accomplishment

•Expanded operation to Canada and Latin America through strategic vision and market identification.

•Successfully collaborate with Mattel to develop Barbie and Hot wheels keyboard for their kid’s PC project in Canada

Senior Sales Manager

Advanced Innovative Marketing Inc. (US subsidiary of Teco)

320 S. Milpitas Blvd, Milpitas, CA 95035

(November 1996 to June 1999)

Duties

•Responsible for new and existing OEM, Private Labels account and distributor for North America.

•Directed all business development, restructured sales/marketing functions.

•Responsible for product pricing and positioning for Relisys brand and Private Labels LCD monitors and scanners.

•Conducted market research and competitor’s analysis.

•Provided sales team forecast, business plan and managed special projects for the President.

Accomplishment

Expanded market shares to Latin America and Canada.

Successfully launched Relisys monitors into ASI and became their second best-selling monitors

OEM & International Sales Manager

AOC International (USA) Ltd.

311 Sinclair Frontage Road,

Milpitas, CA 95035

(December 1993 to October 1996)

Duties

•Responsible for new and existing OEM, Private Labels account and AOC distributor for Canada and Latin America including Mexico and Miami Florida.

•Served as the project leader for special projects included Hi-end VGA graphics cards.

•Responsible for product pricing and positioning for AOC and Private Labels Monitors.

Accomplishment

•Developed Latin market from zero to 30,000 units of monitors per month in 3 years.

•Expanded the sales revenues from $18million to $72 million in 4 years.

OEM Sales Manager

Mitac U.S.A Inc.

3797 Spinnaker Court,

Fremont, CA 94538

(November 1990 to November 1993)

Duties

•Responsible for all new and existing corporate, distributors and OEM account for Northern America

•Responsible for business planning and marketing strategies for the Monitor and Notebook department.

•Managed a third party after Service Company to support the East Coast accounts.

•Responsible for product pricing and positioning for Mitac Monitor and Notebook

•Conducted market research and competitive analysis.

•Responsible for inventory control, sales, and service negotiation.

Accomplishment

Maintained an average of $30 million annual sales.

EDUCATION

Bachelor of Arts, University of North Texas, Denton, Texas

Major: Computer Science

Minor: Business Administration

LANGUAGE & SKILLS

English (fluent), Mandarin (fluent) and Cantonese (fluent)

Microsoft Office: Excel, Power point, Word

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