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Product Manager

North Babylon, New York, 11703, United States
February 25, 2018

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Intuitive, growth-focused, and results-driven professional with hands-on experience in sales and marketing, events planning and

organization, and strategic advertisement and promotions. Recognized for expertise in providing market research analysis through

data-driven marketing and cutting-edge technology to determine competitor performance, latest trends, and market opportunities.

Articulate communicator; bilingual in English and Spanish.

Areas of Expertise

Procurement Analytics and Modeling

Strategic Planning and Implementation

Brand and Product Management

Process and Operational Streamlining

Customer Service and Retention

Vendor and Supplier Negotiation


Confidential – Scotts Valley, CA

Confidential 2017–Present

Supervise more than 450 vendors and 15 direct reports, while managing supply procurement and annual sales worth approximately


Preside over promotional activities to enhance vendor’s footprint in distribution.

Establish strategy vision and execution in creating Threshold footprint in the natural channel.

Deal with supplier agreements and contracts and ensure compliance with company guidelines and policies.

Communicate new items and trends throughout the organization.

Career Highlights

Capitalized on industry expertise in leading the following to ensure business profitability:

All purchasing and stocking strategies surrounding promotions and proper safety stock levels;

Inventory value and velocity assessment of stock keeping unit (SKU) rationalization opportunities;

Marketing and trade show revenue plans with approximately $1M in annual revenue;

Vendor business for sales and margin development;

All reporting and analytics for the vendor purchasing side of the business;

Goals tracking and attainment for the Vendor Business Unit; and

Profit and loss for the purchasing side of the distribution business.

United Natural Foods, Inc. – Uniondale, NY

National Group Supplier Relationship Management (SRM) Manager, Select Nutrition 2015–2017

Determined suppliers for product and sales penetration opportunities, while coordinating with industry leaders for the expansion of

Select Nutrition footprint.

Kept abreast of the latest industry trends, opportunities, channels, products, and competitors in supporting supplier development


Guaranteed product availability and warehouse stock within the market place by evaluating SKU and collaborating with the supplier’s

cooperation and negotiation.

Studied and recommended potential strategic alliances with suppliers.

Generated all necessary reporting and analytics for the Supplier Relationship Team and interacted with the Leadership Team

regarding key business initiatives.

Functioned as the primary point of contact for internal customers and all suppliers regarding item mix, sourcing, and supplier

relationship issues.

Career Highlights

Boosted business efficiency by accomplishing the following initiatives:

Attainment of marketing and trade show revenue;

Tracking and achievement of goals for the Supplier Relationship Management Team; and

Communication of new items and trends throughout the organization.

NBTY, Inc. – Ronkonkoma, NY

Category Manager Vendor-Managed Inventory (VMI) Manager 2012–2015

Developed trending and tracking metrics for private and national-branded product lines.

Formulated 12-month forecasts for all active items on a monthly basis for future manufacturing planning and procurement.

Conceptualized a suite of weekly and monthly reports, essential in maximizing VMI relationship and determining opportunities for

new business.

Prevented service-level interruption by identifying and responding to issues within the supply chain.

Implemented new business branding through analytic tools of Nielsen Market Research, IRI, and SPINS.

Analyzed customer inventory levels, forecasts, promotions and new distribution; and weekly business forecasts in line with the

current trends, POS data, and historical demand for accurate business forecasting.

Fulfilled ad hoc report requests in determining internal trends and trends in the market, as well as detailed category reviews in

ensuring growth strategy, pricing, marketing, search campaigns, content, and product life cycle management.

Managed e-commerce and catalog initiatives of the Puritan’s Pride Division with the primary focus on new customer acquisition and

category development.

Career Highlights

Spearheaded the company’s demand planning process for the Puritan’s Pride Division for the implementation of forecasting models.

Administered multiple business segments and brands of VMHS through catalog, website, direct marketing, and promotions, resulting to

$60M in business-to-customer sales.

MSC Industrial Supply, Co. – Melville, NY

Merchandising Manager Private Brand Manager 2007–2012

Evaluated competitive product offerings to determine gaps for potential line expansions, while executing product line marketing

strategies through all market channels and vehicles.

Rendered keen oversight to the 75% catalog correction process for the Database Team.

Administered $18M in cost of goods sold (COGS) purchasing and inventory levels.

Facilitated monthly product line meetings with the purchasing and product management to promptly address issues and concerns.

Expertly managed the catalog module sequencing and flow and final page reviews for 700 catalog pages.

Instituted sell price strategies, new items, product life cycle analysis, marketing pieces, and private brand catalogs.

Closely coordinated with various professionals and teams in performing the following tasks:

Product Management Team and suppliers in managing various private brands purchasing, customer fill rate, supplier delivery

performance, and MSC customer backorders;

Asian market and direct overseas manufacturers on new item opportunities and private label ventures;

Merchandising managers in making necessary catalog corrections; and

Suppliers, customers, and end users to meet their utmost satisfaction.

Career Highlights

Developed promotional strategies and schedules for a private label with sales worth more than $4M at 65% in gross margin.

Verified product advertising and modules in all print publications, guaranteeing clear presentation of products for sales growth

and advertisement exposure.

Successfully obtained over $100M in sales revenue at a 52% GM by effectively promoting 50,000 items through catalog, website, and

direct marketing.

Earlier career

Customer Service Representative Inside Sales Representative, 2006–2007 Nature’s Plus – Melville, NY


Bachelor of Science Business Administration, with Concentration in Marketing and Management

University at Albany, State University of New York – Albany, NY

Bachelor of Arts Spanish Language University at Albany, State University of New York – Albany, NY

Technical Acumen

Microsoft Office Applications (Word, Excel, Outlook, PowerPoint, and Access) SAP AS400 Oracle

Adobe Creative Suite (Photoshop and InDesign) Windows and Mac Operating Systems

Microsoft Navision Dynamics (NAV) ERP System HTML Visual Basic QuickBase

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