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public Relations Specialist

Burlingame, California, United States
February 23, 2018

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**** ***** ***** *** **** Burlingame CA 94010 917-***-**** •


Commended for taking a proactive approach to leadership and seeking to build strong relationships at all levels. Highly capable of going above and beyond established duties to ensure a positive outcome. Dedicated to seeing projects through to completion, and using communication skills to thrive in environments that require quick thinking and acute attention to detail. Fluent in English and Mandarin; advanced Cantonese. Computer: Excel, PowerPoint, In-design, Google Analytics, Google Adword, Cision PROFESSIONAL EXPERIENCE

Fosun International, New York, NY

Public Relations Specialist, July 2015 – Present

Design press releases, media relations content, and marketing materials, and draft speaking proposals

Support development of new brand PR strategies in order to increase Fosun Group image awareness, involved in sectors including real estate, healthcare, TMT Technology, etc.

Manage bi-weekly newsletter distribution and social media accounts across Facebook, LinkedIn and Twitter

Conduct research efforts on media coverage, and write media reports based on findings of research

Coordinate logistics for various conferences, trade shows, and press interviews, and manage PR agencies on different projects

Provide translation and prepare deal meetings materials to support executives

Manage landmarked townhouse, by overseeing construction and maintaining accounts and services Key Achievements

Championed the planning and implementation of critical company events, including Fosun Group North American Annual Meeting, China-U.S. Business Leaders Roundtable, etc.

Successfully decreased administration costs 25% through proactive negotiation of pricing and fees

Participate in the development of the Fosun Group 2017 CSR Report with editing and opinion sharing

Organized 28 Liberty Painting Debut & Special Gallery of Appearance of Crosses by Ding Yi event

Managed Fosun Art Foundation’s $3 million artwork in New York City, which included sourcing and vetting artists and an art organization to explore possible cooperation opportunities KCSA Strategic Communications, New York, NY

Public Relations Intern, March 2015 – June 2015

Researched finance industry, drafted news releases, created social media posts, and oversaw media lists

Managed client meeting agendas, reports, digital kit, and developed the investor database 4th China KingBonn Short Film Festival, Shenzhen

Programming Specialist, December 2012 – May 2013

Planned and implemented prize rules, monitored voting period process, and released info to the public

Liaised with celebrity attendees and 72 film festival judges, including famous Chinese director Lu Chuan

Negotiated with Sao Paulo short film festival and Pusan International Film Festival about visiting plans Nordic Documentary Festival (NORDOX), Beijing

Social Media Manager, August 2012 – November 2012

Managed social media across Douban, Weibo, and official website, increasing followers by 150%

Translated 3 documentary film subtitles and publicity brochures from English to Chinese EDUCATION

MS in Public Relations and Corporate Communication, New York University, New York, NY 2015 BS in Intercultural Communication, National Academy of Chinese Theater Arts, Beijing 2013

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