Yassir Serpa

FP&A International Senior Finance Executive

Phone +(1-305-******* • Miami, FL • E-MAIL ac4k7i@r.postjobfree.com • LinkedIn Yassir Serpa • Skype yassirserpa

Profile

Passionate senior finance and business oriented excecutive with multicultural background. 13+ years of financial experience and proven achievements in multiple high responsibility roles in leading CPG multinational companies in the Americas. Trusted business partner consistently delivering enterprise value in every process, every decision. Broad approach on budget forecasting, accounting, business analysis, compliance, risk, treasury, taxes, and people coaching.

Skills

Strategic Planning & Financial Analysis

Transformation & Automation

Analytical P&L and Balance Sheet Management

Margin Expansion Strategy

Dedicated innovative problem-solving

Coach & Talent Development

Professional Experience

WHIRLPOOL CORPORATION (www.whirlpool.com) Home appliances 02/09 – Present Senior Finance Manager FP&A Latin America Region (01/17 – Present) Miami, FL

Successfully lead corporate finance and planning for our business unit in Latin America $0.5B in revenue (excl Brazil & Mexico). Regular revenue and profit forecasting as well as extended financial modeling is required.

Directly influence and collaborating through actionable insights, maintaining controls and compliance while optimizing processes and technology and unleashing talent. Margin expansion +23% year over year. Exceeded productivity goals by $2M. Management experience with multiple remote reports.

Direct interaction and consistent assistance with executive team and global finance in order to prepare, influence and share insightful and informative business insights, ad hoc technical analysis that enabled leadership to address key areas; generating structural growth, margin expansion and cash flow. Robust business partnering and best practices sharing to foster winning spirit culture and mentoring staff.

WHIRLPOOL CORPORATION

Senior Manager North Cone Latin America (02/16 - 12/16) Miami, FL Executive

Reporting to Regional Operations Sr Director and recently promoted, I was fully accountable for the financial function for North Latin America (Colombia, Venezuela, Central America and the Caribbean). Coached 3 top talent managers and assured proper talent recruiting of indirect reports. Lead shared services implementation.

Lead the annual financial planning, budgeting, quarterly forecasts and custom finance applications. Lead domestic teams to adequate analytical review from an advanced finance perspective assuring target achievement. Excellent communication skills and partnership with senior leadership, legal, sales and logistics.

Proactive business partner and leader of finance with strategic direction to reach objectives. Monthly closing activities and presentations for internal stakeholders are guaranteed for completeness and accuracy. Self service delivery approach to finance and cloud based creative solutions. Responsible to build financial confidence.

WHIRLPOOL CORPORATION

FP&A Manager Finance Latin America (02/15 - 02/16) Miami, FL

Oversee finance operations agenda for Latin America (excl Brazil & Mexico). Reporting to business leadership, my responsibilities included business execution follow-up, timely forecasting, compliance, develop financial reporting and bridge between domestic based finance teams, corporate structure and leadership.

P&L and Balance Sheets variances analysis, derivatives, financial support, financial performance, cash management, inventory management, credit management, product business case development in a high complexity, fast-paced and volatility environment. Collaborate to support manufacturing facility investments.

WHIRLPOOL CORPORATION

Finance Manager Central America (07/12 - 02/15) Guatemala City, Guatemala

Promoted and relocated on result basis to higher scope role in Central America 7 countries. In charge for the finance guidelines (local & export market), profit planning, general accounting principles GAAP, accounts receivable, distribution expansion, revenue recognition, presentation, information systems, expenses control, accounts payable, BPC, IFRS, US Generally Accepted Accounting Principles, SOX, taxes & procurement.

Accountable for structuring budget, periodic forecasting, influencing margin expansion and key decision-making. Monthly result follow-up, financial records, resolve customer needs, general ledger, cost effective initiatives and long range planning. Recognized for leadership skills, integrity, proactivity and conflict resolution. Lead the organization to open first retail high end retail location, building brand and margin expansion.

WHIRLPOOL CORPORATION

Financial Head Colombia (01/11 - 06/12) Bogota, Colombia

Finance lead in charge of key financial guidelines, planning, credit & collection, treasury, payments, payroll, accounting & tax. Heavy use of advanced Microsoft office excel, ERP SAP BPC, pivot tables & PowerPoint.

Recognized for successful evaluation in internal audit to attend strict company criteria. Regular follow-up of financial performance, data integrity, closing process, capital expenditure, regulatory requirements and trend analysis. Coordination of financial profit plan and design of guidelines and procedures.

WHIRLPOOL CORPORATION

Head of Planning Andean Region (02/09 – 12/10) Bogota, Colombia

Lead business report consolidation for the Andean region (Colombia, Venezuela, Ecuador, & Peru). Monitor key metrics and corporate agenda. Strong in ERP systems (SAP), data mining, macros, hyperion & advanced Excel.

Build business planning process and carry out macroeconomic projections that facilitate decision-making in the different markets. Definition of financial policies & operating procedures to drive internal controls and risk management. Monitoring of financial results and pricing control. Management skills with attention to detail.

TELEFONICA (www.telefonica.com) Telecommunications mobile 04/05 - 02/09

Marketing & Pricing Specialist (02/08 – 02-09) Bogota, Colombia

Structuring, execution and follow-up of annual budget process and revenue management of wholesale division. Preparation of financial models and solutions for telephone carriers. Financial assessment of the marketing strategy for different categories, promotions, merging technologies, education training and consulting services.

Value chain analysis in order to determine optimal price levels required to guarantee revenue and profit metrics, maintaining profitability and customer loyalty. Extended database & analytics.

Carrier Account Manager (08/2007 – 01/2008) Bogota, Colombia

Lead the development of business, consolidation and maintenance of key accounts with international carriers, serving as primary point of contact for business, contracts, modeling, transactions & revenue expansion.

In charge of negotiation of business opportunities and business cases analysis to support growth & vision

International Settlements Professional (04/05 – 07/07) Bogota, Colombia

Reconciliation of interconnection commercial agreements, invoicing, billing and definition of bilateral voice services account. Strong track record of reconciliations and past due recovery +3M.

PEDRO GOMEZ Y CIA. S.A. (Real Estate Development) Bogotá, Colombia 03/04 - 04/05

Financial Analyst (03/04 - 04/05) Bogota, Colombia Financing construction projects. Debt financing. Banking.

Education

Master of Science International Finance (07/02-11/03) CERAM School of Management and Technology. Nice, France. MBA Equivalent. Research experience. Master of finance.

Bachelor in Industrial Engineering (07/97-03/02) Universidad de Los Andes. Bogota, Colombia

Languages

Proficient in Spanish : Native language / English: Second Language Bi-lingual

Portuguese : Intermediate. Instituto de Cultura Brasil 2005-2006.

French : Intermediate. Alliance Française, Nice, France.

Interest

Sports - 2014 New York City Marathon finisher, 2012 Paris Marathon finisher, 2010 Chicago Marathon finisher

Parenting, music, standup paddle data flow board customer services controller plans time grammar

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