SNEHA J ADHAV
E-Mail: ac4k14@r.postjobfree.com
Phone: +91-904*******
PGDM (Marketing)
Marketing Management ● Business Development ● Brand Management Smart worker, Team player, Detail-oriented, offering capable solutions that contributes to company objectives.
PROFILE SUMMARY
A result-oriented professional with over 3 years of experience in developing and executing marketing strategies using exceptional marketing communication skills. CORE COMPETENCIES
Marketing Communication & Coordination
Key Account Management
Marketing Strategies
Digital Marketing
Business Development/Consultation
Brand Management
Team Management
ORGANISATIONAL E X P E RTISE
Currently pursuing the Digital Marketing Certification course from Ingenious Academy, Aurangabad
(Dec 2017 – Present)
o Currently working on live projects of SEO of E-Commerce website and has handled search engine marketing under Google ad words project for a Restaurant in Aurangabad o Handling a E-commerce Page on Facebook business manager o Hands-on Experience in SEO, SEM, Google Ad words, Facebook Business Manager etc PREVIOUS E X P E R I E NCE
Carme Systems, Ahemadnagar
Assistant Marketing Manager (Sept 2016 to Nov 2017)
Product Management:
o Managed and developed pricing strategies
o Completed healthcare market segmentation studies, developed strategies to penetrate target segments and monitored effectiveness
o Worked in collaboration with sales team on lead generation through E-promotion, Ads, Trade show strategies etc
Market Analysis:
o Developed and fostered relationships with key customers within defined Market Segment
Training/Sales Support:
o Provided support on assigned product portfolio and applications to sales team o Supported sales team on demo best practices for assigned product portfolio
Event/Trade show:
o Was responsible for supporting trade shows
o Made presentations at sales meetings and general internal meetings PI Worldwide, Pune
Business Development Manager (Aug 2014 – Aug 2016) Roles and Responsibilities:
Created strategic communication for spreading awareness & information to the clients
Analyse the data collected & formulate new initiatives to get new clients and worked with the top management team to enhance the business
Benchmark with the best practices in the industry to achieve leadership
Created and executed digital marketing strategies like email campaigns, working on social networking sites like LinkedIn, Facebook, Twitter, and other similar community sites by posting relevant posts to drive brand awareness
Represented company in different branding activities like corporate events, trade shows, marketing& HR conferences, and industrial meetings in order to establish strong networking
Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising
• Developed, updated and implemented the Events/Training program manual on routine basis Yash Technology, Nasik
Marketing Executive (June 2011 – July 2012)
Roles and Responsibilities:
Conducted analysis and investigation in context of price, demand and competition
Devised and presented various marketing ideas and strategies
Initiated and organized different promotional activities
Contributed towards marketing and sales proposals requirements
Evaluated marketing campaigns and monitored competitor’s activities
Planned, developed & implemented effective marketing communication campaigns for conferences & exhibitions
ATL & BTL activities
I NTERNSHIP
Sahara Q Shop, Pune
Summer Intern (May 2013 – July 2013)
Project Title: Retailer’s satisfaction and consumer behaviour. Description: The role was to provide an insight to the organization about the consumer buying behaviour by interacting with the channel sales partners and understanding their issues. The role also included ATL & BTL activities and field promotions. Achievement: Generated the lead of 30 New Clients (Retailers) for packaged drinking water and Mineral Water in two months and got selected among the top 3 interns of the company. A CADEMIC D E TAILS
PGDM (Marketing) from Indira School of Business Studies (ISBS), Pune in 2014 with 63.6%
Bachelor of Engineering (Electronics and Telecommunication) from Jawaharlal Nehru Engineering College, Aurangabad, BAMU University in 2011 with 63.6%
HSC from Shiv Chhatrapati College of Commerce & Science, State Board, Aurangabad in 2005 with 71.7%
SSC from St. Xavier’s High School, State Board, Aurangabad in 2003 with 68.6% C E R T I F I CATIONS
Attended Neuro-Linguistic Program (NLP Session), 2015
Attended La Salle Matrix Thinking Certification Programme arranged by Mr. Roger La Salle (Australia), Master Trainer in March 2013
Enhanced Communication Skills and Articulation through ISIL Certification Program in 2013
Managing Personal Finance Certification Programme organized under the campus engagement initiative of I-Anchor by ICICI Securities during September -October 2013
Certified as a Software Tester, Seed Infotech, Pune in 2011 E X T RA CURRICULAR A CTIVITIES
Acted as a volunteer in ‘Klystron’ - District Level Technical Symposium
Council Member of Annual Gathering – Razzmatazz (2009-2010)
Organized and participated in:
Different dance shows through a prominent dance academy in Aurangabad and also bagged 1st position in inter college dance competition
Different Fashion shows in inter college cultural festivals
Bagged positions in District and State Level Swimming Competitions
Participated in:
Badminton and Lawn Tennis in Razzmatazz (Cultural Festival of Engineering College)
QUEST Competition in AGNITIO - National Level Technical Symposium P E R SONAL D E T A I L S
Date of Birth: June 08
Languages Known: English, Hindi and Marathi
Mailing Address: Plot No.- 404B, Sector-C, N-1 Cidco, Bhakti Nagar, Aurangabad- 431003