Snehal Bal Ph.D., MBA

York, PA *****

Email: ac4jzg@r.postjobfree.com

Tel: +1-617-***-****

Corporate Experience

Life Sciences Analytics Practice subject matter expert for defining and capturing functional requirements for sales and marketing, clinical trial intelligence, discovery R&D, specialty pharmacy and other value chain analytics solutions for pharma; familiar with various business intelligence platforms such as MicroStrategy, Qlik and Tableau.

Working with clients to understand their analytical requirements and derive actionable insight from their data

Engage with C level and other key stake holders in understating and offering end to end solutions for their Business analytics needs

Business development thorough relationship development with existing clients

Prospecting new sales and clients by thoroughly understanding the compatibility between clients business needs and the products & services offered

A broad, enterprise-wide view of the business and varying degrees of appreciation for strategy, processes and capabilities, enabling technologies, and governance

In depth understanding of business processes related to the conduct of the business supported by the platform

Market research for identifying new targets, reagents and technologies for product development for pharmaceutical and academic R&D especially in the field of epigenomics and biomarker discovery

Liaise between R&D, Product Managers and Marketing to support the corporate market leadership strategy

Identify new market trends and formulate plans to capitalize on them that will lead to new revenue generation opportunities

Developing KOL and key customer relationships for product testing, validation and possible endorsement. Increase company’s Net Promoter Score (NPS) by enhancing customer satisfaction, assessing and enhancing customer loyalty and increasing customer base incl., new logos

Assess and leverage Voice of Customer (VOC) and translate market and customer requirements to provide better customer experience and service

Identify, adapt and implement Best Practices from global company sites

Design and impart training to peers on strategies to increase market share and customer base

Identify fresh sources of revenue generation in the service, product and support departments

Establish & maintain customer relationship through consultative engagement + close customer interaction

Stream lining work processes to reduce Contact to Resolution (CTR) time for customers

Provide training and customer support on technical subject matters in biotechnology and chemistry

Ability to interact professionally with a diverse group of executives, managers, and subject matter experts. Team player able to work effectively at all levels of an organization

Strong Life Sciences background experience with mid to large Pharma

Technical Industry Experience

High Throughput Assay development for novel target and new drug discovery programs

Construction of stable high expression production cell lines

Molecular manipulation of lentiviral vectors, including HIV for their development as diagnostic and therapeutic tools

Development of mice models for cancer using a novel lentiviral vector based technique

Micro-surgery and handling of various animal models

Hands on knowledge of the various bioinformatics and data analytics tools: GCG, BLAST, sequence analysis, web-based tools and packages, viz., gene prediction (Genscan, GeneMark, etc.); protein homology searching (viz., HMMer), Sequencher, Vector NTI suite including AlignX, ContigExpress and BioPlot; and SpotFire

Hands on experience in using complex research equipment (Florescent microscope, electron microscope, FLOW cytometry, HPLC etc.)

EDUCATION

MBA

Marketing & Business Management. Bhavan’s College of Communication and Management, Rajendra Prasad Institute of Management, Bombay University

Ph.D

Microbiology & Biotechnology Department of Microbiology and Biotechnology, M.S.University of Baroda (India). Thesis Title: Studies on cow pea Rhizobium-legume interactions

MS (Microbiology)

Department of Microbiology and Biotechnology, M.S.University of Baroda. Dissertation Title: Studies on some physiological and biochemical aspects of A. repens. The project was judged best dissertation project of the class

BS (Microbiology)

Bombay University (First Rank in College)

EMPLOYMENT HISTORY

2017-present

Consultant-Client Advocate, SaaS and Analytics Practice, IndMax Inc., Seven Valleys, PA

2016-2017

SME & BD, Life Sciences Analytics Practice, InfoCepts LLC, Seven Valleys, PA

2015-2016

Manager, Customer Relations & Experience: Abcam Inc., Cambridge, MA

2013-2015

Roadmap Manager, Thermo Fisher Scientific, Bangalore

2011-2012

Lead Generator, Piramal Pharma Solution, Piramal Enterprises, Mumbai

2010-2011

Lecturer (Molecular biology & Biotechnology), L.I.T College – Nagpur Univ.

2004-2008

Sr. Technical Application Specialist, Thermo-Fisher Scientific, Rockville, MD

2003-2004

Instructor, Molecular Biology, PerlSource Informatics, Somerville, MA

2003

Consultant, Adnexus Therapeutics/Bristol-Myers Squibb, Waltham, MA

2002

Scientist, Pfizer (Wyeth Research), Cambridge, MA

2000-2002

Post-Doctoral Research Associate, MIT, Cambridge, MA

2000-2001

Consulting Scientist, Ingenuity Systems, Alviso, CA

1998-2000

Post-Doctoral Research Associate, U of Rochester Medical Center, Rochester, NY

1993-1998

Graduate Student, MS University of Baroda, India

PROFESSIONAL EXPERIENCE

2017 – Present: Consultant-Client Advocate: SaaS and Analytics Practice, Indmax Inc., Seven Valleys, PA

Serve as a key member of the sales team including prospective client research and lead generation

Building relationships with existing and new clients to ensure they are engaged and getting the most value from company services. Proactively working with clients to understand their needs.

2016 – 2017: SME & BD: Life Sciences Analytics Practice, InfoCepts LLC, Seven Valleys, PA

Serve as an onsite business analyst for specialty pharmaceutical cos such as Otsuka and Vertex, building key relationships across geographies and working closely with the business analytics and architects to deliver final product to client

Drive business growth through continuous engagement with existing clients and projects; major mandate to identify new business opportunities through proprietary connections as well as web (viz., LinkedIn) and conducting customized campaigns to qualified prospects

Identify, research, organize and track target companies, business development leads and opportunities

Schedule introductory calls, informational proposals establish and develop key executive and upper management relationships in person or by telephone

Responsible to lead the development of business cases and related identification of targeted benefits (KPIs) for the clients’ business

Take the lead in managing stakeholder interactions to identify and elicit requirements critical to a business problem, process or set of processes in the context of a project or set of projects by using common BA techniques for capturing the key views of the enterprise viz: interviews, document analysis, requirements workshops, surveys, site visits, etc.

Capture the relationships among roles, capabilities and business units, the decomposition of those business units into subunits, and the internal or external management of those units including processes/data flows and identifying and document business rules mapped to metrics that provide ongoing governance

Act as liaison conveying information needs of the business to IT and data constraints to the business and responsible for communication of business and technical information to varying audiences at the correct level to gain consensus and understanding.

Responsible to resolve issues related to requirements and stakeholder understanding of how the solution meets the requirements along with their validation and approval

Evaluate and research solutions in collaboration with the technical team to analyze tradeoffs between usability and performance needs

Participate in customer experience measurement and management

2015-2016: Manager- Customer Relations & Customer Experience: Abcam Inc., Cambridge, MA

Manage the market strategy for the RUO portfolio (whole antibodies, cell-based assays, ELISA kits, proteins/peptides, molecular conjugates - dye/antibody and PNA – across biochemical pathways (oncology, CNS, metabolic, inflammation/immunology, stem cell signaling, etc.)

Designing, planning and development of Product Portfolio Roadmap for new product development within the antibody division in collaboration with product managers, marketing and BD teams

Worked closely with stakeholders across the business unit incl., client-facing and heads of customer services, technical support, sales and marketing and head of logistics, market insight and senior management to design and implement-

o a comprehensive North American market strategy to increase enterprise NPS

o loyalty programs to render a superior customer experience

o programs to increase LTV of customers and achieving greater SOW (share of wallet)

2013-2015: Roadmap manager/Staff Scientist: Thermo-Fisher Scientific, Bangalore

Designing, planning and development of Product Portfolio Roadmap for new product development within the Antibody Business which fit within the domains of interest for the business, in collaboration with The Product Managers, Marketing and Business Development teams

Liaison with various Product Managers, R & D, marketing and customers in developing content for the Roadmap to overall increase product line and depth

Developing KOL relationships and buy-in from key customers who could also serve as net promoters for the products

Working with other business units within the company for development of mutually beneficial products which could also be marketed for cross sells

Working on strategies for adding customer value proposition to enable up-sell and/or cross-sell our products

Identifying new trends and domains where the business can create a market presence and help develop brand equity

2011-2012: Lead Generator: Piramal Pharma Solutions (Division of Piramal Enterprises), Mumbai

Researching various Pharma / Biopharma company profiles in public, private and/ or commercial databases to identify and decide if they are a good fit for Piramal’s services

Calling companies across North America and talking to professionals to understand their current and/or future business requirements and initiatives

Identifying the most appropriate decision maker is in the company (usually a director, VP or even C-Level) by speaking with multiple company representatives

Prospecting with key company decision makers to introduce them to Piramal’s capabilities and educating them about the value that the services can bring

Generating sales-ready leads for for BD Managers and Head of Strategic Marketing.

Maintain active relationship with customers indicating future needs

2008-2011: Guest Lecturer, LIT College, Department of Biochemistry – Nagpur University.

Teaching MS students on Molecular biology, Biotechnology and Advances in Life Science research

2004-2008: Sr. Technical Application Specialist, Life Tech. (Applied Biosystems Inc., Rockville, MD)

Liaise between Customer and product managers in resolving customer’s issues (pre and post sales)

Serve as single point of contact (SPOC) for research consumables for N. America (U.S.A. and Canada). This involves liaising between external customers and the support organization and internal product development team to provide information to customers on upcoming products as well as supply vital feedback by being the conduit for Voice of Customer (VOC) to the product development team for improving product range and function. Find better shared solutions for increased customer service and satisfaction

Member of a strategic task force to create a network of SPOCs and product managers across multiple ABI sites across the world for information sharing and dissemination. Also working on strategies for identification and adaptation of Best Practices from various global sites.

Involved in data and trend analysis for advancing business goals

Contribute to the development of business strategy based on a situational awareness of various business scenarios and motivations

Coordinate activities with customer service, sales, R&D and IT groups for gathering and compilation of VOC and streamline service provided.

Analyze market and competition and providing technical updates, status, and completion information to CTO and marketing director

Increase company’s CSI score (Customer Satisfaction Index) by increasing customer satisfaction, retaining customer loyalty and increasing the customer base.

Train customer service executive in soft skills and soft-sales techniques especially in converting competition clients

Develop strategies to achieve organizational goals as well as stream line work processes to reduce Contact to Resolution (CTR) time for customers

Develop web based support material to help customers with quires during “after-office-hours”.

Design and train peers on strategies to increase customer base by introducing new products as solutions to customer issues, winning competitor customers by offering company product as an alternative for improving customer work output etc. thus increasing company revenue

Mentor and coach less experienced members of the team

Work with Sales Personnel in pre-sales customer meeting to answer customer queries and help define how and which of, our range of products and services can best fit customer needs

Train new + existing ABI customers on instruments and chemistries relating to genotyping and RT PCR

Generate sales through technical support and identifying new revenue generation opportunities

Establish and keep good customer relationship through customer education and consultation.

Provide technical information on RT-PCR to help ABI submit winning bid to secure contract with major pharma companies

2003: Scientist, Bristol Myers Squibb, Waltham, MA

Design & construction of expression vectors for secretion of heterologous proteins in mammalian systems

Construction and establishment of high expressing stable CHO (suspension and adherent) cell lines for expression of the company’s proprietary adzymes and other proteins

Construction of expression vectors for bacterial systems

2002: Scientist, Pfizer, Genomic Biotechnology group (Musculoskeletal Department)

Development of High throughput assays for target identification and validation (e.g. Adaptation and modification of Origen technologyTM from IGEN Inc.)

Gateway adapting and converting existing and new vectors for research and production purposes

Designing and modifying vectors for industrial manufacturing purposes

Design and construction of high expressing stable cell lines for research and production purposes

Design and development of viral vectors for use in musculoskeletal, genomics and neuroscience research Isolation and cloning of proprietary genes for industrial research

Technology development and adaptation for in-house use

2001-2002: Post-Doctoral Research Associate, Massachusetts Institute of Technology, Cambridge, MA

Development of a gene therapy model for diseases of the immune system such as cancer and autoimmunity using lentiviral vectors

Identification of novel targets for immunomodulation in treatment or prevention of Type-I diabetes by studying downstream signals of IL2-activation in T cells

Development of lentiviral vectors as diagnostic tools for studying T cell activation, maturation and transformation

Investigating the role of cell proliferation and survival signals (c-Myc and Akt) on T cell transformation and in the development of T cell lymphomas

Generation of transgenic mice for new cancer models using lentiviral vectors to carry the gene of interest into embryos

Established this technique at MIT for the use of the general scientific community. Participated as the technical expert on the strategic meeting between OSHA and MIT-scientific advisory board for setting guidelines on establishment and use of this technique at MIT

Bioinformatics sequence analysis and data management using tools such as Vector NTI to develop a database of various retroviral and lentiviral vectors used in the lab

Trained two undergraduate students and a winter internship student on their respective projects.

Work on development of lentiviral vectors as tools to study T cell biology was presented at the Keystone Symposia entitled Mechanisms and Applications of Immune Tolerance (April 2002)

1998-2001: Post-Doctoral Research Associate, University of Rochester Medical Center, Rochester, NY

Design and construction of safe lentiviral vectors for gene therapy by heterologous packaging of viral vectors (generation of chimeric vectors)

Design, construction of gene therapy vectors based on a non-pathogenic SIV strain from its proviral genome.

Construction of stable cell lines using these vectors for sustained expression of the therapeutic gene

These vectors were modified to contain minimal viral genome without loss of the ability or efficiency to infect dividing and quiescent/non-dividing cells

The viral genome content was made heterologous to prevent generation of replication competent viral particles

For the first time a safe and equally efficient alternative to HIV based gene therapy vector was developed using a non-pathogenic strain of SIV. The vectors were customized for use as vaccine and therapeutic intervention of AIDS

Trained summer internship students and post-doctoral fellow on the techniques of molecular biology.

1992-1998: Graduate Student, MS University of Baroda, Baroda, India

Identified molecular signals involved in cross-talk between rhizobia and its legume host.

Demonstrated for the first time that the gene involved in this cross-talk are localized on a mega plasmid in this species of rhizobia

Developed a novel and faster method for determination of the host range of a given rhizobium species.

Identified factors that are responsible for conferring broad host range to isolates of the Rhizobium sp.

Published three papers in Current Microbiology and presented at several national and international conferences.

Trained and supervised seven undergraduate and graduate students on their projects

AWARDS & FELLOWSHIPS

Anna Fuller Fellowship (2002): Awarded a fellowship for post-doctoral work at the Massachusetts Institute of Technology on molecular immunology in cancer research

Senior Research Fellowship (1994-1997): Recipient of Senior Research Fellowship (SRF) from the University Grants Commission and the Council of Scientific and Industrial Research (UGC-CSIR), Govt. of India for Ph.D. at the Dept. of Microbiology & Biotechnology Center, M.S. University of Baroda, India

NET Fellowship (1992-1994): Recipient of Junior Research Fellowship (JRF) awarded by UGC-CSIR for the first two years of Ph.D. at M.S. University of Baroda, India

PUBLICATIONS

Pandya, S., et. al. (2001). Development of a Rev-Independent, Minimal Simian Immunodeficiency Virus-Derived Vector System. Human Gene Therapy 7: 847-57.

Pandya, S., et. al. (2001). Lentiviruses: Novel Gene Therapy Vectors. Expert Opinions in Biological Therapy 1:17-40.

White, S., Pandya, S., et al. (1999). Lentivirus vectors using Human and Simian Immunodeficiency Virus elements. Journal of Virology 73: 2832-2840.

Pandya, S., et al. (1999). Chemotaxis of Rhizobium sp. S2 towards Cajanus cajan exudate and its major components. Current Microbiology 38: 205-209.

Pandya, S., et al. (1998) Determination of host -specificity of cow pea miscellany Rhizobium sp. using nodABC-lacZ fusion. Current Microbiology 36: 361-364.

Pandya, S. and Desai A. (1998) Localization of nod, nif and acidic exopolysaccharide determinants on a large plasmid in slow-growing cow pea Rhizobium sp. S2. Current Microbiology 36: 36-40.

Kelavkar, U.*, Pandya, S.*, et al. (1993) Salt stress and respiration in A. repens. Current Microbiology 26: 23-29. *co-first author

Kelavkar, U., Pandya, S., et al. (1992) Salt stress mediated changes in total RNA and protein synthesis in halotolerant A. repens. Department of Atomic Energy (DAE) Symposium on Molecular Biology of Microorganisms, 137-142.

POSTERS AND PRESENTATIONS

Keystone symposia on Mechanisms and Applications of Immune Tolerance. Steamboat Springs CO (2002). Title of Poster: Gene expression in naïve murine t cells using lentiviral vectors

27TH New England Immunology Conference, Woods Hole, MA (2001). Title of Poster: Regulation of apoptosis in immune cells

Fifth Annual Scientific Symposium of the University of Rochester Cancer Center, Rochester, NY (2000). Title of Poster: Development of novel lentiviral vector systems based on Simian Immunodeficiency Virus

Oral presentation at the Fifth biennial meeting on Gene Therapy, Cold Spring Harbor, NY (2000). Title of talk: Development of SIV-derived lentiviral vector systems

13th Annual Cold Spring Harbor Meeting on Genome Sequencing and Biology 2000, Cold Spring Harbor, NY (2000)

American Society of Gene Therapy (ASGT) Annual Meetings: Poster presentations on development of-

oRev-Independent, Minimal SIV vector system (2001)

oNovel Lentiviral vectors using HIV-SIV hybrids & non-infectious SIV virus elements (2000)

oNovel Lentiviral vectors using SIVpak & HIV transfer constructs for gene therapy (1999)

TCDC International Workshop on Biofertilizers and Biopesticides, Indian Institute of Technology (IIT), 1997. Poster: Determination of host specificity in Cow pea Rhizobium sp. using nodABC-lacZ fusion

Annual Conference of Association of Microbiologists, India (AMI): Posters titled -

oElucidation of a dual chemotaxis pathway in slow growing Rhizobium sp. S2 (1997)

oDetection and separation of slow growing Rhizobium sp. S2 nod-metabolites using TLC (1997)

oChanges in total RNA under salt stress in Aspergillus repens (1992)

Annual Meeting of the Society of Biological Chemists of India (SBC): Posters titled -

oChanges in LPS profiles of slow growing rhizobia under different growth conditions (1997)

oEffect of osmoregulators on the growth of Aspergillus repens during salt stress (1991)

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