Chris Fabbri ac4jmy@r.postjobfree.com 414-***-**** Oak Creek, WI 53154

https://www.linkedin.com/in/chrisfabbri

Marketing Management Executive

Driving Financial Value Supporting Sales Growth Leading Marketing Strategies

Six Sigma “Champion” for product development and marketing management executive with extensive experience in developing products, leading commercialization efforts and global operations within diverse worldwide healthcare and industrial markets. Recognized as an expert for go-to-market strategies by continually assessing methods to improve the process and product positioning. Proven ability to accomplish dramatic revenue performance and intense customer loyalty in highly competitive international markets by focusing on the customer, the markets, the message, the process and the people. Consistently deliver market share growth and profitability through implementation of business process improvements and innovative new product introductions while developing brand loyalty.

- CORE COMPETENCIES -

Strategic Marketing & Planning Brand & Product Penetration Cross-Departmental Leadership

Optimizing Quality Performance Improvement Brand Development

Global Program Management Project Management Optimizing Customer Experience

Market Analysis Ecommerce Strategy Product Management

- PROFESSIONAL EXPERIENCE -

Elekta Atlanta, GA Present

Product Marketing Manager, Radiosurgery Solutions

Lead global premium stereotactic segment marketing programs to improve segment performance and brand messaging.

$412 million in annual orders supported by driving marketing programs to sales by effectively managing 6 new customer collaboration agreements to develop clinical proof points to support messaging and strategy.

Developed a regional marketing strategy with the North American field organization to support and deliver key initiatives in the stereotactic market including a quarterly specialist forum to direct and implement dynamic program updates to provide real-time responses to market dynamics.

Deployed 23 new commercial assets improving brand and product awareness by creating global messaging and collaterals to promote the HDRS solution story including new video, brochures, customer web landing and customer facing presentations.

17% increase in leads attained at trade show events through enhanced brand awareness by deployment of new messaging assets including an interactive innovation theater, new product video and interactive e-panel content.

Philips Healthcare Madison, WI 2011-2015

Global Marketing Operations Manager, Radiation Oncology Systems

Oversaw all commercial marketing operations and sales support activities for brand messaging, new product introductions and sales support.

€4.5 million EBITA growth, a 37% boost in gross margin and a 21% rise in sales realized by launching and commercializing nine new products in two years.

Enriched the promotion of brand and new product introductions by designing and implementing a multiple-year digital marketing plan that focused on reaching new and current clients in a creative, cost-effective approach.

Reestablished the oncology system as a premium player in the market by developing a unique brand message and customer-centric marketing campaigns to reinvigorate the marketplace.

91% drop in cycle time for CRM data entry and an 18-26% improvement in tradeshow lead quantity achieved for 59 regional tradeshow events in North America as well as global promotional events.

Awarded Philips Healthcare marketing employee of the year – 2012

Chris Fabbri Page 2 of 2

Professional Experience Continued…

CNH Industrial Racine, WI 2006-2010

Director of Service Excellence

Managed global operational effectiveness, dealer and customer relations for the Case brand. Led cross-functional teams to identify and introduce process improvements using Six Sigma principles.

$121 million in savings delivered by participating as the brand leader for a project restructuring the global construction business and recommending strategies to the CEO for boosting profits, consolidating brands and maximizing operations.

61% reduction in warranty costs per unit and a 45% spike in market share realized in one year by establishing a distinctive customer-focused market and support strategy.

Improved responsiveness to customer concerns by implementing the customer assistance center to provide direct access to product experts solving customer issues promptly.

50% improvement in customer loyalty and satisfaction attained by deploying marketing campaigns to enhance brand confidence, upgrading more than 12,000 products in six months.

47% increase in critical spare parts availability realized globally in less than one year.

Awarded CNH Leadership Incentive for exceeding brand targets of trading profit and cash flow - four consecutive years.

-EARLIER CAREER EXPERIENCE-

GE Healthcare Milwaukee, WI 1984-2006

Global Marketing Manager / Upstream Marketing Program Manager / Americas Marketing Product Manager

Responsible for global project management and product development including the creation and execution of worldwide marketing strategies and Six Sigma tools. Organized product releases and product launch readiness.

$4 million in annual savings generated by deploying a web-based application to 1,000+ users in global distribution channels on time and within budget.

Oversaw development of a new multimillion-dollar marketing channel for a dedicated ultrasound workstation from conception to product introduction that involved a global, cross-functional product development team comprised of 14 marketing, engineering, manufacturing and customer support staff.

5%+ hike in global sales for the premium radiology ultrasound group by using Design for Six Sigma Commercialization methodologies resulting in a best practice for product development award.

70% increase in US sales with doubled sales volume in Europe generated by leading market release for flagship ultrasound product.

Supported seven global clinical evaluation sites in U.S.A., Canada, Japan, England and Germany, developing prototypes that achieved product reliability ratings 2 times expected results.

- EDUCATION & CERTIFICATION -

Master of Business Administration, Cardinal Stritch University

Bachelor of Science in Electrical Engineering, Marquette University

Six Sigma Green Belt (specializing in Design for Six Sigma Innovation & Commercialization)

Miller Heiman Strategic Selling

- AFFILIATIONS -

Trinity Humanitarian Works LLC, Chief Marketing Officer & Board Member

http://trinityhumanitarianworks.org/

ac4jmy@r.postjobfree.com 414-***-****